Engagement by Design - How to create a High Performance Flow Culture through Gamification

Covering the complete career lifecycle in
Human Capital Management (HCM).

PERFORMANCE
THROUGH
DESIGN.
TALENT
MANAGEMENT
REINVENTED.
LIFE-FRIENDLY
WORKING.
EXPANDING
YOUR
POTENTIAL.
BOOST YOUR
CAREER.
NEURO-
LEADERSHIP
COACHING.
REACH
PASSIVE
CANDIDATES
ON SOCIAL
MEDIA.
WE MAKE
WORK FUN.
THINK
PERSONAL.
WE
RECRUTAIN
YOUNG
TALENTS.
IT-RECRUITING
RETHOUGHT.
ASSESSING
BRAINS.
You are
here…

Wolfgang Rathert, lic.oec. HSG
Read more about:
Gamification & Serious Games
www.get-performance.com
Interactive Event Design
Smart-Business-Events.com
Myself
wolfgangrathert.com
You want to inspire and mobilize people?
Not an easy task. Less than ever in times of
multitasking and 'always-on'.
Whether in leadership, change or customer loyalty: If
you want to activate people, you need their
MOTIVATION and ATTENTION – two valuable and
notoriously scarce resources…
Therefore: Leave the beaten tracks and put aside
worn-out instruments. Rely on intrinsic motivation and
authentic interest – and on "Engagement by Design".
Discover the silver bullet that
catches your target group's attention.
Wolfgang Rathert
pik AG
Holbeinstrasse 34
CH 8008 Zurich
Switzerland
T. +41 (44) 422 55 55
EngagementbyDesign

Why
Engagement
does matter:

© get performance | www.get-performance.com | Seite 7 https://hbr.org/web/infographic/2013/11/workplace-engagement-around-the-world
Workplace Engagement around the World

© get performance | www.get-performance.com | Seite 8 https://hbr.org/web/infographic/2013/11/workplace-engagement-around-the-world
Workplace Engagement around the World

The Payoffs of engaged Employees
http://www.gallup.com/services/176657/engagement-work-effect-performance-continues-tough-economic-times.aspx

How to
engage
people?

"Pull"
Strategy
"Push"
Strategy

Flow…!
How to generate Flow
self-
determined
competent
focused
on a goal

Flow…!
How to generate Flow
self-
determined
Autonomy
competent
Mastery+
focused
on a goal
Purpose+ =

Status
Access
Power
Stuff
Relatedness
Autonomy
Mastery
Purpose

Where
to look for
Engagement?

www.mrtoledano.com/Gamers/

8'000 plants
775 Mio. $
340'000 years
every second
in 5 days
EVERY DAY
Engagement in numbers:

Spoiler #1
Gamification does
NOT
turn everything
into a Game

Engagement through need satisfaction
Chief
Engagement
Officer
(you)
Processes
Target Group
Needs
Relatedness
Autonomy
Mastery
Purpose
interactions
satisfiesdesigns

How context design can change behavior
http://www.thefuntheory.com/piano-staircase http://youtu.be/2lXh2n0aPyw

Gamification =
Engagement
by Design

Gamification you may know
Frequent Flyer Programs

Gamification you may know
http://www.spiegel.de/auto/aktuell/sprit-sparen-durch-spiele-fuer-autofahrer-a-842225.html

Spoiler #2
Simply adding
Point, Badges and
Leaderboards
is not enough

Status
Access
Power
Stuff
as
MEDIUM
for
feedback
Relatedness
Autonomy
Mastery
Purpose
as
MOTIVE
sustainable design
uses both:

Building Blocks
of
effective
Gamification

Spass / Fun

8KindsofFun.com (Marc LeBlanc)
 Sensation
Game as sense-pleasure
 Fantasy
Game as make-believe
 Narrative
Game as unfolding story
 Challenge
Game as obstacle course
 Fellowship
Game as social framework
 Discovery
Game as uncharted territory
 Expression
Game as soap box
 Submission
Game as mindless pastime
www.8kindsoffun.com

What can be fun: 4Keys2Fun (Nicole Lazzaro)
Easy fun
curiosity, imagination,
exploration, surprise,
creativity
Serious fun
excitement by providing
meaning and value by
changing and improving the
player and the world
Hard fun
fiero (pride), epic win,
challenge, accomplishment,
mastery
People fun
collaboration, competition,
social bonding, interaction
www.nicolelazzaro.com/the4-keys-to-fun/

User Types

Richard Bartle's Typologie
People
Interacting
Acting
http://mud.co.uk/richard/hcds.htm
"Achievers"
Defined by a focus on:
attaining status, achieving
preset goals quickly and/or
completely
Engaged by:
Achievements, performance
Explorer
Exploring, discover the
unknown
Engaged by:
Obfuscated achievements,
surprise
Self expression
winning, rank, direct peer-
to-peer competition
Engaged by:
Leaderboards, ranks
Content
Socializer
Building and
maintaining a network
of friends and social
contacts
Engaged by:
Newsfeeds, chats,
friends lists

Key Engagement Activities for Gamification
Explore
Express
Compete
Collaborate
Give
Help
Comment
Like
Share
Greet
Collect
Rate
View
Review
Vote
Curate
Win
Challenge
Showoff
Compare Taunt
Create
Design Customize
Choose
Purchase
Decorate
Build
Describe
Content
People
Interacting
Acting
Source:AmyJoKim
collaborate explore
expresscompete

Story / User Journey

Stay within the Flow Channel

Moti-
vation
Action
Feed-
back
The motor of gamification: Engagement Loop
positive emotions
I WANT TO DO MORE!
increased ability
I CAN DO MORE!
Call-to-Action
THERE IS MORE TO DO!

Taking users to the next level: Progression Loop
Design appropriate engagement loops for
each level

Whyin my opinion there is
no alternative
to Gamification

Generation X

Generation Y+

Gamification is applied biology

Big Data

Game on:
Design your
own process

Pick a Problem
Something you want to
improve by changing
people's behavior

Add some "Fun"
Be creative.
Use the FunCards* for
inspiration.
Download the FunCards here

© get performance | www.get-performance.com | Seite 46 http://youtu.be/Xw4DTcinBss
Bonus: Gamification of Sex – have fun 

Wolfgang Rathert, lic.oec. HSG
Read more about:
Gamification & Serious Games
www.get-performance.com
Interactive Event Design
Smart-Business-Events.com
Myself
wolfgangrathert.com
You want to inspire and mobilize people?
Not an easy task. Less than ever in times of
multitasking and 'always-on'.
Whether in leadership, change or customer loyalty: If
you want to activate people, you need their
MOTIVATION and ATTENTION – two valuable and
notoriously scarce resources…
Therefore: Leave the beaten tracks and put aside
worn-out instruments. Rely on intrinsic motivation and
authentic interest – and on "Engagement by Design".
Discover the silver bullet that
catches your target group's attention.
Wolfgang Rathert
pik AG
Holbeinstrasse 34
CH 8008 Zurich
Switzerland
T. +41 (44) 422 55 55
EngagementbyDesign

Thank you!
Where can you
start, and take the
role of a CEO*?*Chief Engagement Officer

Engagement by Design - How to create a High Performance Flow Culture through Gamification

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