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Agenturen der Zukunft

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    Sind Sie sicher, dass Sie …  Ja  Nein
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    Sind Sie sicher, dass Sie …  Ja  Nein
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Agenturen der Zukunft

  1. 1. Ausblicke & Aufbrüche„Ich helfe Ihnen, die Zukunft für IhreGegenwart zu nutzen.“
  2. 2. Agenturen der ZukunftMai – November 2012 Partnerinterviews, NEXT-Workshop,Leadership Circles, Ideenwettbewerb,Experteninterviews, Social Forecasting
  3. 3. 134 Branchen-Kennerbeteiligten sich am Social Forecasting 85% sind zwischen 30und 49 Jahren, 61%haben mehr als 11Jahre Berufserfahrung
  4. 4. Wettbewerb auf Jovoto 3.593 Unique Visitors 34 Einreichungen 128 Attachments 805 Kommentare 530 Bewertungen
  5. 5. Zentrale Themen: Anti-Agenturen,Kollaborationen/Arbeiten im Netzwerk,direktere Arbeit mitKlienten, mehr Respektfür Kreative/Freie
  6. 6. „I was surprised aboutthe harsh reaction. Inmany creative industriespeople are fighting to getin. It seems nobody fightsto work at an agencyanymore.“ Ayal Pinkus
  7. 7. Vier Herausforderungen für Agenturen:Netzwerkgesellschaft (Sozialer Wandel) Digitalisierung (Technologischer Wandel) Generation Y (Kultureller Wandel) Post-Wachstums-Wirtschaft (Ökonomischer Wandel)
  8. 8. Herausforderungen Sozialer,technologischer,kultureller undökonomischer Wandel
  9. 9. Herausforderungen1. Sozialer Wandel Netzwerkgesellschaft
  10. 10. Bild: fdecomite, 2009 / http://www.flickr.com/photos/fdecomite/3489781338/ Es geht nicht mehr allein Agenturen sind immer stärker auf Freie, Partner, Spezialisten etc. angewiesen
  11. 11. Herausforderungen2. Technologischer Wandel Digitalisierung
  12. 12. Explosion der Möglichkeiten Früher zählte, in einem festen Rahmen zuüberraschen. Heute ist der Rahmen gestaltbar. Bild: niallkennedy, 2011 / http://www.flickr.com/photos/niallkennedy/6176497173/
  13. 13. Herausforderungen3. Kultureller Wandel Generation Y
  14. 14. Bild: Deichkind „Bück Dich hoch“ / http://www.universal-music.de/deichkind/videos/detail/video:270107/bueck-dich-hoch „Bück Dich hoch“ war gestern Agenturen werden als Arbeitgeber immer unbeliebter
  15. 15. Herausforderungen4. Ökonomischer Wandel Post-Wachstums-Wirtschaft
  16. 16. Bild: nozoomii, 2007 / http://www.flickr.com/photos/tschaut/2299924097/ Die reichsten Länder vonmorgen liegen in Asien Wachstumsmärkte liegenim Süden und Osten. 9 der 10 reichstenLänder liegen 2050 inAsien. Wealth Report 2012
  17. 17. Bild: Polycart, 2011 / http://www.flickr.com/photos/polycart/5786374464/ Agenturen sind direkt mitsteigendem Konsum undProduktion verbunden Marktetingbudgets sindInvestitionen in einen zukünftigenAbsatz
  18. 18. Neue Agentur-ModelleNeue Kompetenzen Neue Arbeitsweisen Neue Organisationsstrukturen Neue Geschäftsmodelle
  19. 19. Neue Agentur-Modelle1. Neue Kompetenzen Kreativität ist die einzig bewahrenswerteEigenschaft. Zukünftigmüssen Agenturenflexibler, vernetzter undinnovativer werden
  20. 20. Neue Agentur-Modelle2. Neue Arbeitsweisen Agile (Kanban, Scrum, Rapid Prototyping,Hackathons, A/B-Testings), Effectuation,Service Design, Co-Working,Gamification, ...
  21. 21. Neue Agentur-Modelle3. Neue Organisationsstrukturen Netzwerkstrukturen, Team-basierteOrganisationen, Soziokratie Konsent,Werte-basierte Führung, neue Mitarbeiterund Führungskräfte
  22. 22. Neue Agentur-Modelle4. Neue Geschäftsmodelle Projektgeschäft, Rahmenverträge,erfolgsbasierte Bezahlungen,Lizensierungen, Beteiligungen, eigeneProdukte, neue Wertschöpfungsketten
  23. 23. Umsatzanteile zukünftiger Geschäftsmodelle: Alternative Geschäftsmodelle werden 2020knapp 40% des Umsatzes ausmachen
  24. 24. Barrieren: Vorrangig interneGründe stehen derErneuerung im Weg.Es scheitert nicht anGeld, Zeit oderKunden
  25. 25. Der Leidensdruck fehlt10% Rendite-Wachstum sagt der GWA-Herbstmonitor für 2012 voraus. Quelle: GWA-Herbstmonitor 2012
  26. 26. Szenarien 2025
  27. 27. Vielen DankJörg Jelden Schäferkampsallee 41 20357 Hamburg +49.(0)179.74.28.472 jj at jeldenttc.com www.jeldenttc.com @joergjelden

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