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ITB 2017: Augmented Reality: Mehr als nur ein Hype?

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Vortrag von Kristine Honig im eTravel Lab auf der Internationalen Tourismusbörse Berlin 2017. Der Hype um Pokémon Go 2016 hat das Thema Augmented Reality ins allgemeine Bewusstsein gebracht. Wo geht die Reise dieser Technologie hin?

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ITB 2017: Augmented Reality: Mehr als nur ein Hype?

  1. 1. AUGMENTED REALITY: MEHR ALS NUR EIN HYPE? Kristine Honig ITB Berlin, 08.03.2017
  2. 2. KRISTINE HONIG (TWITTER: @KRISTINEHONIG) © Greg Snell
  3. 3. TOURISMUSZUKUNFT © Greg Snell
  4. 4. WIR SIND EIN ENSEMBLE VON ENTHUSIASTEN. GEMEINSAM MIT IHNEN GESTALTEN WIR DEN WANDEL IM DIGITALEN ZEITALTER.
  5. 5. NEXT LEVEL: AUGMENTED REALITY https://www.youtube.com/watch?v=YJg02ivYzSs&t
  6. 6. 6 AUGMENTED REALITY (AR) „... computergestützte Erweiterung der Realitätswahrnehmung. Diese Information kann alle menschlichen Sinnesmodalitäten ansprechen.“ (Wikipedia)
  7. 7. 7 2016: POKÉMON GO
  8. 8. 8 Startpunkt: Verkauf der Entwicklerversion der Oculus Rift VIRTUAL REALITY (VR)
  9. 9. 9 OCULUS RIFT © Samwalton9
  10. 10. 10 Startpunkt: Verkauf der Google Glass AUGMENTED REALITY
  11. 11. 11 GOOGLE GLASS © Tim Reckmann
  12. 12. 12 AUGMENTED REALITY IN BROSCHÜREN
  13. 13. 13 AUGMENTED REALITY FÜR BAUDENKMÄLER
  14. 14. 14 AUGMENTED REALITY BEI AKTIVITÄTEN
  15. 15. 15 AUGMENTED REALITY BEI AKTIVITÄTEN: SPIEL
  16. 16. 16 AUGMENTED REALITY BEI AKTIVITÄTEN: KOMMUNIKATION
  17. 17. 17 SNAPCHAT: GRÖßTEE AR- & QR-CODE-READER-APP
  18. 18. 18 AUGMENTED REALITY BEI POKÉMON GO
  19. 19. 19 EINFACH BESTEHENDES NUTZEN
  20. 20. WOHIN GEHT DIE REISE?
  21. 21. SNAPCHAT: SPECTACTLES © Spectacles.com Brille anprobieren über QR-Code und Augmented Reality Produkt- & Einkaufserlebnis
  22. 22. SNAPCHAT: SPECTACTLES Wearable für 1 App mit reduzierter Anzahl an Funktionen © Spectacles.com
  23. 23. GOOGLE TANGO: STANDORTERKENNUNGSDIENST Sensoren, Bildverarbeitung, maschinelles Sehen Raumerkundung, Tiefenerkennung, Bewegungsverfolgung © Greg Snell
  24. 24. GOOGLE TANGO: STANDORTERKENNUNGSDIENST “Explore more: Navigate stores, museums and other indoor locations, with directions overlaid onto your surroundings.“ get.google.com/tango/ © Greg Snell
  25. 25. OCULUS GLOVES: AR-HANDSCHUHE Zeichnen, Tippen, Klavier spielen... Interagieren, fühlen
  26. 26. OCULUS GLOVES: AR-HANDSCHUHE „The goal is to make VR and AR what we all want it to be: (...) technology that lets you interact with the virtual world just like you do with the physical one.“ Mark Zuckerberg
  27. 27. MICROSOFT HOLOLENS: MIXED REALITY © Microsoft Steuerung über Blick, Gesten und Stimme Interagieren
  28. 28. MICROSOFT HOLOLENS: MIXED REALITY © Microsoft „In mixed reality, people, places, and objects from your physical and virtual worlds merge together in a blended environment that becomes your canvas.“ microsoft.com/ microsoft-hololens/
  29. 29. APPLE: AUGMENTED REALITY? Spekulationen: AR Brille in Kooperation mit Carl Zeiss AG. 3D Sensoren im iPhone 8. AR im iPhone 8. © Greg Snell
  30. 30. APPLE: AUGMENTED REALITY? „I regard it as a big idea like the smartphone. The smartphone is for everyone (...). I think AR is that big, it’s huge." Tim Cook © Greg Snell
  31. 31. AUGMENTED REALITY: MEHR ALS NUR EIN HYPE? Google, Facebook, Apple, Microsoft & Co sind an dem Thema dran. © Greg Snell
  32. 32. AUGMENTED REALITY: MEHR ALS NUR EIN HYPE! © Greg Snell Hardware: Kleiner, integrierter, günstiger Software: Schneller, intuitiver, individualisierter
  33. 33. WAS BEDEUTEN AUGMENTED UND VIRTUAL REALITY IM TOURISMUS? © Greg Snell
  34. 34. APPETIT MACHEN
  35. 35. VERTRAUEN BILDEN
  36. 36. INDIVIDUELLE TIPPS & INFORMATIONEN LIEFERN https://www.youtube.com/watch?v=YJg02ivYzSs&t
  37. 37. SUBSTITUIEREN: WARUM NOCH REISEN? © Greg Snell
  38. 38. LUST MACHEN AUF „ECHTE“ ERLEBNISSE © Greg Snell
  39. 39. © Greg Snell
  40. 40. WEITERE FRAGEN? Kristine Honig k.honig@ tourismuszukunft.de Facebook.com/ KristineHonigMarketing Twitter.com/ KristineHonig © Greg Snell

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