1. 1 c) Leaders engage with external stakeholders

2. Structure Definition stakeholder Linkages within EFQM-Model Approaches Identify stakeholders Needs and expectations Prioritise stakeholders Involve Stakeholders International Aspects RADAR Sources

3. 1. Definition Stakeholder The stakeholders of an organisation are all persons, groups or organisations, being in relationship with an organisation so that they influence their action and are affected by it.

4. 1. Definition Stakeholders Competitors Government Leader Proprietor Employees Supplier Society Outside creditor Customers

5. 2. Linkages within EFQM-Model 2a) 4) http://www.employwell.com/Images/efqm-model.gif

6. 3. Approaches Stakeholder Relationship Management

7. 3. Approaches 1. Identify stakeholders brainstorm who stakeholders are think of all the people: being affected by the work who have influence or power over it have an interest in its successful or unsuccessful conclusion  How does each stakeholder affect the organisation?  How does the organsisation affect each stakeholder?

8. 3. Approaches 2. Needs & expectations

9. 3. Approaches 3. Prioritise stakeholders Power high Interest high low low

10. 3. Approaches 4. Involve stakeholders For which stage in life cycle can I involvewhich stakeholder and how? http://www.ctg.albany.edu/publications/reports/advancing_roi/images/figure11.jpg

11. 4. International Aspects

12. 5. RADAR- Stakeholder Relationship Management DetermineRESULTS required ASSESS & REVIEW approaches RADAR Plan and develop APPROACHES DEPLOY approaches

13. 5. RADAR- Stakeholder Relationship Management (SRM) 1. Determine RESULTS required Improve relationship to current stakeholders Attract new stakeholders Gain new ideas/ innovation Enhance organisations image/ reputation Ensure transparency of reporting & improve communication flow

14. 5. RADAR- Stakeholder Relationship Management 2. Plan and develop APPROACHES Introduce a strategy in order to: improve communication to current stakeholders + attract new ones + being visible for public + ensuring a good image and transparancy = web-based solution: Social Media

15. 5. RADAR- Stakeholder Relationship Management 3. DEPLOY approaches Create a platform in a social network (e.g. Facebook) communicate among each other all over the world Inform about corporate events Blogging, Media Sharing Fans = Potential Customers Keep up-to-date

16. 5. RADAR- Stakeholder Relationship Management 4. ASSES & REVIEW approaches Cost effectiveness Level of participation & commitment to process Changes in stakeholders’ views/ perception Process of identification of needs, sentiment and market trends

17. Thank you for your attention!

18. 6. Sources Buch: Vahs, Schäfer, Kunz: “Einführung in die BWL”, Schäffer-Poeschel Verlag Stuttgart, 2007 http://net.educause.edu/eq/eqm05/eqm054_images/eqm0545_figure_1.gif http://www.kgsepg.com/project-id/1245-business-ethics-stakeholder-management-and-multinational-corporations-global-environ http://www.mindtools.com/pages/article/newPPM_07.htm http://www.eestum.eu/voorbeelden/Stakeholders_analysis_guidelines.pdf http://assets.panda.org/downloads/1_1_stakeholder_analysis_11_01_05.pdf http://www.zimmermann-thomas.de/publikationen/PDFshareholder.pdf