1. Vortrag von Dr. Karl Popp an der TU Darmstadt, 10.11.2009

5. SAP Werbung EINE UM-FASSENDE BUSINESS-LÖSUNG SAP AKTUELL UNTER-NEHMENS-FÜHRUNG UND KULTUR

7. SAPs Wirkung und Verantwortung

8. SAP – weltweit ein Top Unternehmen Great Place to Work Institute SAP Deutschland zum vierten Mal zum besten Arbeitgeber Deutschlands ernannt TOP Chinese IT Employer of 2007 SAP China erhielt Auszeichnung als „IT Industry Employer of Choice". Great Place to Work SAP Labs in Indien kam auf der Liste der 50 besten Arbeitgeber Indiens in 2008. In der Kategorie IT zählt SAP zu den fünf attraktivsten Arbeitgebern des Landes. SAP wurde zum zweiten Mal vom FORTUNE Magazin zu einer der “America’s Most Admired Companies” in der Computer Software Industrie ernannt.

10. SOFTWARE ÖKOSYSTEM: DEFINITION UND TYPEN

11. Annäherung an das Thema Software Ökosytem: Tag Cloud

12. Software Ecosystem Acquisi-tion Targets System Integra-tors Standards Bodies Customers Suppliers Software vendor Partners Compe-titors Open Source Commu-nity

13. Software vendor Ecosystem Products, Assets or Services Payments Standards Bodies Customers Software vendor Software Partners System Integrators Compe-titors Open Source Commu-nity Suppliers Acqui-sition Targets

14. Austausch von Zahlungen und Leistungen im Ökosystem Sell Software Products, Assets or Services Payments Provide Software Resell Software Endorse Software Referral Fee Assets Educate Consul- tants Services fees Services Customers Suppliers Software vendor Software Partners System Integrators Acquisition Targets

15. Typen von Ökosystemen Supplier Ecosystem Customer Ecosystem Partner Ecosystem System Integra-tors Standards Bodies Customers Software vendor Partners Compe-titors Acquisi-tion Targets Suppliers Open Source Commu-nity

16. PARTNER ÖKOSYSTEM

20. Referral Sell Software Payments Create Lead Referral fee Revenue Lead referral Customers Software vendor Referral Partner

21. Revenue share endorse- ment service sell Software Payments endorse Software revenue share revenue Customers Software vendor Revenue Share Partners

22. Resell Resell Software Supply Software License fee Maintenance Revenue License Revenue Maintenance fee Payments Customers Resell partner Software vendor

23. ZULIEFERER ÖKOSYSTEM

24. Zulieferer Ökosystem Supplier Ecosystem Software vendor Acquisi-tion Targets Suppliers Open Source Commu-nity Supplier Ecosystem

27. Zulieferer: OEM and Open Source Provide OEM Software License fee Maintenance fee Provide Open Source Software OEM Open Source Supplier Software vendor Open Source Commu-nity Software vendor Supplier Ecosystem

28. Zulieferer: Resell and Freeware Provide Resell Software License fee Maintenance fee Provide Freeware Resell Freeware Supplier Software vendor Supplier Software vendor Supplier Ecosystem

29. OEM Provide software Sell Software & Services Payments License fee License Revenue Maintenance Revenue Maintenance Revenue Customers Software vendor Software Partner

30. Certified Interface Sell Software Payments Certify Software Certification fee Revenue Customer Software vendor Software Partner

31. Zulieferer: Acquisition Provide IP, products, knowhow, people, customers, partners and other rights and obligations Purchase price Acquisition Das ist die Folie, zu der Karl Popp sehr viel zu erzählen hat, aber das sprengt eindeutig den Rahmen des heutigen Vortrages Acqui-sition Target Software vendor Supplier Ecosystem