2. What is service design

3. New affordance output oriented prozess orientet competition traditional

4. In europa and austria DECLINE of producing objects INCREASE in demand on services This trends are amplified by * a transformation in all enterprises * a radical chance in consumer behavior * modified technical productions methods The service sector rises in all european economies and the producing companies diminisch or become outsourced. SERVICES PRODUCTS

6. SERVICEDESIGN Service design transforms classic design as products and information through space and prozesses. PRODUKTE PROZESSE RAUM INFORMATION

9. DESIGNTRENDS Wertschöpfung Design Menge Quantität 1950–60 Styling Preis Qualität 1970–80 Neue Produkte Zielgruppen User Experience 1990 Konsumenten- sicht Prozesse Servicedesign 2006 Umfassend

10. METHODEN UND ZIELE SEGMENTATION Marktforschung Trendanalyse Materialresearch KONTAKTPUNKTE / -ORTE User Experience User-centric Design Experience Design Bodystrorming WERTSTEIGERUNG / VALUE LADDER Wertseigerung durch „ Whole Llife Design“ Umfassendes Designmanagement SERVICEDESIGN