2. Social Media … and for what?
……………………… Wissensarbeit vereinfachen,
fördern und transparent machen, aber auch
messen und steuern zu können.
“I used the term Enterprise 2.0 to focus only on
those platforms that companies can buy or
built in order to make visible the practices and
outputs of their knowledge workers.” (Andrew
Mc Afee-Harward 2006)