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Disruption in the social sector
How digital media change the work of NGOs
and Social Entrepreneurs
Zeppelin Universität, 2. Mai 2013
Dr. Joana Breidenbach
Hamburg
1965 ´80 ´82 ´83 ´89 ´95´93 ´98´94 ´06 ´11´13´08
Kelly
College
UK
Munich
Anthropology
Stephan
Geneva
´92
Lilian
Vico
PhD
Cultural Globalisation
Capetown
Ina
Sydney Pál
World-Trip
JOANA
2004 ´09
born
Berlin
UC Berkeley
London
Trendscouting
Trend: Online Fundraising
4
Digital Media change the way projects get
financed. They make the „long tail“ visible
and many small donations support lot‘s of
small projects, cutting out a number of
NGOs acting as middlemen.
Marketplaces aggregate many small donors
5
1 Mio donors support 340.000 classrooms
6
Direct cash transfers: Cutting out the middle men
7
Trend: Network-Organisations
Digital Media challenge the organisational
structures and high overheads of
established CSOs.
The MoveOn Effect
9
Awesome „Foundation“ going viral
10
KaBOOM! Open Source Innovation
11
Trend: Mapping
12
Crowdsourcing information and
aggregating it on maps improves
interventions in humanitarian crises.
Mapping post-electoral violence
Open Source adaptation
The benefit of platforms – think beta
Trend: Trade not Aid
16
Many promising impulses for social
progress come from outside of the
traditional social sector, from companies
and social entrepreneurs creating
ecoystems for new wealth.
Mpesa: banking the unbanked
Micro Insurance: Kilimo Salama
Mitigating risk is often inefficient and costly
Farming advice increases productivity
Trend: Partnering
Big Players are not innovative. Start-ups
lack the capacity to scale. When they get
together, innovations have a chance to grow
and produce significant impact.
RefUnited cooperates with Red Cross
Ushahidi: Collaborations with UN & others
betterplace.org and Vodafone
betterplace lab
gut.org gemeinnützige Aktiengesellschaft
Schlesische Strasse 26, 10997 Berlin
Tel +49 30 76 76 44 88-0, F-40
jb@betterplace.org
Thank you very much.
Dr. Joana Breidenbach
Founder and CEO
betterplace lab
Anthropologist & Author
trendreport.betterplace-lab.org

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Disruption in the Social Sector