The Study Trip Switzerland, organized by the well-known St. Gallen Business School, starts on June 5, 2011 at Zürich and leads via Schaffhausen, St. Gallen and Appenzell Innerrhoden on June 8, 2011 back to Zürich again. Next to the beautiful landscape and possibilities to expand their networks, participants will get the chance to gain an insight into the success stories of the Dänischen Bettenlager, the Swiss Watch Industry (H. Moser & Cie respectively Chronometry Beyer), the famous Swiss Private Banking Group – Julius Bär and last but not least BELIMO Automation AG. The Business School St. Gallen is looking forward to an interesting trip throughout Switzerland and the Mecca of an integrated Management Training.

1. St. Galler
Business School
Study-Trip Switzerland
SGBS
MBA-Programmes
June 5 – 8, 2011

2. Study-Trip Switzerland 2011 St. Galler
Business School
June 5, 2011 – Sunday
Evening
I
ndividual Arrival at the Hotel Montana in Zürich (near
Central Station)
21:00 M
eeting Point Hotel Montana
• elcome by Dr. Nikolaus C. Storz, Director International
W
Programs St. Galler Business School
• elcome Apéro, Brasserie Federal
W
June 6, 2011 – Monday
Morning
06:45 B
us Transfer to Bülach
07:45 D
änisches Bettenlager Switzerland, Bülach
• elcome by CEO
W
• nput «The continued Success Story»
I
09:30 B
us Transfer to Schaffhausen
10:30 H
. Moser & Cie. Schaffhausen
• elcome by CEO
W
• nput «Swiss Watch Industry: How to become a
I
successful niche player»
Afternoon
12:45 B
us Transfer within Schaffhausen
13:00 L
unch at SIG Hus Schaffhausen
13:45 T
he world-famous Rhine Falls Schaffhausen
(unguided visit)
14:30 B
us Transfer to St. Gallen
16:00 O
ld Town of St. Gallen, Government Quarter,
Hofkeller of the City St. Gallen
• r. Joerg Hofstetter, Expert in Logistics, University of
D
St. Gallen, Institute of International Logistics LOG-HSG
• nput «Excellence in Logistics»
I
17:30 City Walk Old Town of St. Gallen (unguided)
Evening
18:30 B
us Transfer to Appenzell Innerrhoden
19:30 L
unch at Romantik Hotel Säntis at the
Landsgemeindeplatz AI (Swiss Cultural Property)
21:30 B
us Transfer back to Zurich (Hotel Montana)
23:00 A
pprox. Arrival Time
www.sgbs.com

3. Study-Trip Switzerland 2011 St. Galler
Business School
June 7, 2011 – Tuesday
Morning
7:45 T
ransfer by Train to Zurich Altstetten
8:30 J
ulius Bär - Swiss Private Banking Group
• elcome by Andreas Bauer, Director Julius Bär St. Gallen
W
• orkshop «Wealth Preservation – Key Questions & Product
W
Engineering» by Luigi Vignola, Managing Director, Bank
Julius Bär «Basic Perceptions, Inflation-linked Derivatives»
and Stephan Mueller, Executive Director, Swiss & Global
Asset Management «Product Design & ETF Engineering»
11:45 L
unch at Mensa Julius Bär
13:15 T
ransfer by Train to Zurich Main Station
Afternoon
13:30 F
ree Time in Zurich
15:15 Z
unfthaus zur Haue
• arlis Ackermann, Director Zurich Tourism
M
«Zurich and Swiss Tourism»
16:30 C
hronometry Beyer
• nput «Swiss Watch Industry: The Sales Perspective»
I
by Markus Baumgartner, Head of Sales Beyer
• atch Museum
W
• Snack
18:30 Z
unfthaus zur Haue
• inancial Analysis BELIMO by Dr. N. Gjukez
F
(Preparation of the Tomorrow’s Company Visit)
Evening
20:30 D
inner at the Restaurant «Zeughauskeller» –
famous Zurich Restaurant
June 8, 2011 – Wednesday
Morning
7:30 C
heck-out Hotel Montana
8:00 B
us Transfer to Hinwil
9:00 B
ELIMO Automation AG
• ntroduction to BELIMO Automation AG
I
• eat Trutmann, CFO, Input «Business Model»
B
• ompany Tour
C
12:00 B
us Transfer to Zurich
13:00 L
unch at Restaurant Adler (typical Swiss)
Afternoon
15:00 O
ptional: Boat Trip Lake Zurich (end: 17.20)

4. Study-Trip Switzerland 2011 St. Galler
Business School
The main urban centre of eastern
Switzerland, St. Gallen is a city set
amidst rolling countryside between
the Appenzell hills to the south
and the Bodensee to the north.
It’s a gentle place, with a busy
modern centre and a beautiful old
town. The city’s centrepiece is an
Extraordinary baroque abbey and
a famous abbey library. St. Gallen
is well known as a management
& consulting valley and a former
textile town.
Zürich’s 360 000 residents,
180 000 commuters and milli-
ons of visitors enjoy a standard
of comfort that is second to
none: the city has repeatedly
been voted the location with
the highest quality of life any-
where in the world.
Schaffhausen is a city in northern
Switzerland and the capital of the
canton of the same name; it has an
estimated population of 36 000. The
old portion of the city has many fine
Renaissance era buildings decorated
with exterior frescos and sculpture,
as well as the impressive old canton
fortress, the Munot. A train runs out
of town to the nearby Rhine Falls in
Neuhausen am Rheinfall, Europe’s
largest waterfall, a tourist attrac-
tion.

5. Study-Trip Switzerland 2011 St. Galler
Business School
St. Gallen: the Mecca of Management Training
St. Gallen Panorama
Since the early 70’s St. Gallen has steadily developed into the
centre of modern Management Training. Under the aegis of the
late Professor Dr. Hans Ulrich, who died in 1997, the value of a
unified and integrated corporate management was recognised ea-
rly on. The approach of the St. Gallen Management Model, further
developed by in the meantime by Prof. (emer.) Dr. h.c. Knut Blei-
cher into the Concept of Integrated Management, today enjoys
internationally both recognition an popularity in equal measure.
It has meanwhile a lasting effect on the thinking of successive
generations of management with the result that the St. Gallen Ap-
proach ist today put into practice by an ever growing spectrum of
users, yet providing a framework with which managers, thanks to
a better knowledge of the overall context, are themselves able to
pinpoint problems and identify their possible solutions.
The location St. Gallen, known amongst specialists in the field
due to these scientific achievements as «Management Valley Christian
Abegglen
St. Gallen», is today the powerhouse of the conceptual further Dr. oec. HSG
refinement of the St. Gallen Management Approach. Both the Uni-
President of the board
versity ot St. Gallen (HSG), recognised as one of the best acedemic St.Gallen Business School
seats of learning for Business Administration in Europe, as well as
the privately organized St. Gallen Business School (SGBS), which,
along with other St. Gallen institutions, achieves the highest suc- Peter Zehnder
Lic. rer. pol.
cess internationally in the practical implementation and wider dif-
fusion ot the St. Gallen Management Approach through its semi- Director Consulting
St. Gallen Business School
nars, management programmes and business consulting services,
make St. Gallen today a training venue with a unique standing
worldwide as a source of knowledge and generator of impulses in Nikolaus Storz
the sector of Management Training and Further Development. Dr. oec. HSG
Director International Programs
St.Gallen Business School
Knut Bleicher
Prof. (emer.) Dr. Dres. h.c.
Former Chairman of the
Advisory Board
2011
St.Gallen Business School
published
Bettina Würth
Das Konzept Integriertes Management Headquarter of the Würth Group
Visionen – Missionen – Programme St. Gallen Business
Knut Bleicher, 8th Edition, Campus School (SGBS) Chairman of the Advisory
Board St. Gallen Business
School