Neue Erfahrungen und Innovationen durch Jams - Erfahrungen der IBM

Stefan Pfeiffer (Lotus Marketing)

© Copyright IBM Corporation 2010

Agenda

IBM Jam Events
Was sind Jams?
Referenzen / Beispiele
Organisation von Jams – Jam Projekt
Offene Diskussion

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2 © 2010 IBM Corporation

Jams: IBM’s Web 2.0 Approach For Business Collaboration &
Enterprise Transformation

Geführte Online Diskussion mit 100-100.000+
Teilnehmer

Veranstaltung zur Förderung von Kreativität
und Innovation

Erkennung und Gliederung von Ideen und
Lösungen für geschäftskritische
Aufgabenstellungen

Veranstalter und Moderatoren leiten die
Teilnehmer zu Gegenseitig auf sich
aufbauenden Ideen

Auswertung in Echtzeit durch Textanalyse
und Data-Mining.
Erkennung von Trends
Steuerung der Ergebnisse


Potential Channels For ROI – Innovation Focus

Sample Benefit Areas & Value Propositions
Improved Growth Faster response to customer facing issues
Through Innovation Improved effectiveness of intra- and inter-company
communications
Natural “economy” of finding and valuing ideas

Locate the right person in context of work
Faster Task Execution
Quicker access to leading practices in context of activity
ROI Ability to route and share information in resolving issues

Reduced recruiting costs for expertise already
Improved Efficiency available in the company
Reduced rework on overlapping projects
Improved compliance via use of an integrated set of
tools versus disparate internet web applications

Greater leverage of key experts across an organization
Increased Empowerment
of Key Resources Improved retention of younger employees
Faster development of high performing resources



Frequently asked questions

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WorldJam2001 ValuesJam2003 WorldJam2004
a new collaborative medium an in-depth exploration focused on pragmatic solutions
to capture best practices on of IBM’s values and around growth, innovation and
10 urgent IBM issues. beliefs by employees bringing the company’s values to life

InnovationJamTM InnovationJamTM
2006 2008
Client’s, business partners and family
members explored emerging technology
for benefit of business and society

“Jams have helped change our culture and the fundamental way we collaborate across our business.” Das Bildelement mit der Beziehungs-ID rId14 wurde in der Datei nicht gefunden.

Sam Palmisano, Chairman & CEO, IBM


Jams Are Opening Tremendous Possibilities For Collaborative InnovationTM
— New Ways Of Working Across Industries, Disciplines, And National Borders



Lotus Knows IdeaJam
August 2009

Lotus Knows IdeaJam Overview
Description
A 72-hour jam of internal and external Lotus advocates to share
ideas and insights
Cohosted with Elguji Software, makers of IdeaJam (a Lotus BP)
Objective
Ignite Lotus community to help build relevancy and advocacy for
Lotus Software amongst end-users
Target Audience
IBMers, Business Partners, selected customers, bloggers
Timing
Lotus Knows IdeaJam Themes
Jam Open August 19 - 22nd Lotus knows working smarter
9-day pre-jam social media blitz to drive critical mass of participants depends on great technology…
Lotus knows marketing is key to
Jam Hosts/Facilitation
technology adoption…
10 WPLC Executive Hosts Lotus knows technology is only great
▬ Contributed 150+ ideas and comments with client success…

24 WPLC Facilitators Lotus knows the world is getting
smaller, flatter and smarter...
▬ Contributed hundreds of ideas and comments

Jam Statistics Das Bildelement mit der Beziehungs-ID rId3 wurde in der Datei nicht gefunden.

Ideas by Theme

Strong participation
▬ 950+ new ideas
▬ 2,200+ comments
▬ 20,000+ votes
▬ 4,700+ unique visitors during the jam
▬ 166,000+ page views
▬ 2.03% bounce rate (IBM Avg 30-50%)
Global participation Map
Overlay
Global reach
▬ Visitors from across the globe
▬ 73 countries

Note: after the jam closed, from
8/22-9/03, the site received another
2700+ new unique visitors

Lotus Knows IdeaJam – Social Media Buzz

Blogs
191 blog posts as of 9-03-09 about “Lotus Knows”
BANTER (IBM Social Media tracking tool) analysis
▬ 17 High Authority (score of 75+) blog
postings about Lotus Knows
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Twitter
923 Twitter posts from 231 Twitter users
as of 9-03-09

Jam Content – The Seven Key Findings

１．Increase footprint with small/medium
sized businesses, non-profits and
universities

２．Build awareness for Lotus through more
consumer-oriented marketing tactics

３．Establish an strong Apps
program/catalog

４．Reduce the complexity of Lotus
offerings and messages

５．Drink our own Kool-aid – promote the use
of Lotus tools within IBM

６．Provide more tools, communications and
events for BPs

７．Enhance exiting products to be more
end-user friendly

Lotus knows IdeaJam Follow up and Social Media Plans
July Aug Sept Q4 Jan

15

Choosing The Right Approach: MiniJam or InnovationJamTM

Jam runs 24 hours up to 2 weeks Jam runs 72 +/- hours
Targeted to audiences of Designed for 20,000+ users
300 – 20,000 users Ideal for enterprise-wide dialogue
Targeting key areas and topics for around values, culture and strategy to
deeper dive provide everyone ability to weigh in
Client resources: 3 – 4 including Client resources: 6+ including project
project management role management role
Faster to market: 4-6 weeks to prepare 16 weeks to prepare organization to
Jam and line up post Jam resources
Technology hosted by IBM and commitments
Technology hosted by IBM



Based On Our Methodology, a Jam Requires from 6 - 16 Weeks Preparation
Prior To The Live Event



1. Enter Jam – select a Discussion Forum



2. Collaborate – on an existing idea or start a new one

pbelliss



3. Add – to an existing idea or experience with your own perspective



4. My Jam – Track the content & people of most interest/relevance to you



5. Mix it up – Finding the content (and people) of interest to you



Variationen und Ableitungen von InnovationJams

Predictive Market

Jam via Blogs (Smarter Cities Beispiel)



“If you unleash all this energy, opinions, and hope, you
better be prepared to do something in response.”
Sam Palmisano, Chairman & CEO, IBM, Harvard Business Review Interview

Resource links

IBM CEO Study, “The Enterprise of the Future”
http://www-935.ibm.com/services/us/gbs/bus/html/gbs-ceo-study-implications.html
OESA Automotive Supplier Jam
http://www-
03.ibm.com/industries/automotive/us/detail/landing/S756627Q19991F77.html?g_type=pspot
Nokia Jam
http://www.nokia.com/A4942631
UN Habitat Jam
http://www.globaldialoguecenter.com/exhibits/backbone/index.shtml
Nokia Siemens Networks (NSN) Jam
http://www.nokiasiemensnetworks.com/global/AboutUs/Corporate+responsibility/employees/cultur
e-and-values.htm?languagecode=e
Eli Lilly Jam
http://www.elililly.com/pdf/corporate_responsibility_2008.pdf
IBM’s InnovationJamTM
http://www.ibm.com/ibm/jam/



Neue Erfahrungen und Innovationen durch Jams - Erfahrungen der IBM

Neue Erfahrungen und Innovationen durch Jams - Erfahrungen der IBM

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