17. Media attention means more users?
Media coverage will bump up report #s
Reading about it ≠ using it
Effective stories show ho to apply
the service rather than talk about tech
23. Notes for the Future
Focus on countries w/ high smartphone penetration
Work w/ small communities rather than general audience
Cooperate with NGOs already working on specific issues
Target audiences with less tolerance for status quo
Use Bribespot platform for education