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12Tipps, die Deine Conversion Rate 	

in den Himmel heben werden
1.)
AKTIV FEEDBACK EINFORDERN. 	

DURCH DIREKTE UMFRAGEN AM
KUNDEN FESTSTELLEN,WAS ER
MÖCHTE
2.)
NERVENDE POPUPS UNBEDINGT
MIT EINEM MEHRWERT AUSSTATTEN 	

ODER SEIN LASSEN!
3.)
DEDIZIERTE LANDINGPAGES JE
KAMPAGNE SOLLTEN DIE REGEL SEIN,
D.H. SPEZIELL AUF DIE KAMPAGNEN
ABSTIMMTE ZIELSEITEN.
4.)
DER SPANNUNGSBOGEN, DER IN
DER KAMPAGNE AUFGEBAUT WIRD
MUSS AUF DER LANDINGAPGE
FORTGEFÜHRT WERDEN.
5.)
NSAMCWADLP – NEVER START A
MARKETING CAMPAIGN WITHOUT
A DEDICATED LANDING PAGE
6.)
MEHR E-MAILS AN ABONENNTEN
SENDEN, BEDEUTET NICHT GLEICH
MEHR CONVERSIONS!	

SENDE DIE RICHTIGEN MAILS!
7.)
FINDE DEINEN WEG!
TOTALER MYTHOS:ALLES WAS BEI
DEM WETTBEWERBER
FUNKTIONIERT, FUNKTIONIERT
AUCH AUF DER EIGENEN WEBSEITE
8.)
IF YOU CAN’T DESCRIBE WHAT
AREYOU DOING AS A PROCESS, 	

YOU DON’T KNOW WHAT
YOU’RE DOING
9.)
TRENDS KONVERTIEREN
NICHT
10.)
WIE OPTIMIERT MAN MIT
WENIG TRAFFIC? 	

MESSE DASVERHALTENS DER
BESUCHER AUF DER WEBSEITE
MITTOOLS WIE HOTJAR...
11.)
A/BTESTS SIND ERST AB ETWA
1000 CONVERSIONS PRO
MONAT AUSSAGEKRÄFTIG
GENUG
12.)
CONVERSION OPTIMIERUNG BEDEUTET
NICHT NUR, DINGE AUF DER WEBSEITE
ZU ÄNDERN UND ZU SEHEN,WIE DER
NUTZER DARAUF REAGIERT
WAR DAS ETWA SCHON ALLES?
• Die Punkte waren keine
Handlungsempfehlungen	

• Die Punkte sind zum Nachdenken
und zur Anregung gedacht	

• DieTipps beziehen sich auf die
Grundlage jeder Optimierung	

• Jede Änderung Deiner Webseite
musst Du jetzt durch die Liste
jagen und abwegen was für den
speziellen Fall am besten ist
– Digital Elite Camp 2015 [ http://siehe.link/seo-elite ]
„Woher kommen dieTipps?“

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12 Schritte zur Conversion Optimierung