„Erfolg braucht keine Fans!“ @ AllFacebook Marketing ConferenceAllFacebook.de
Vortrag von iCrossing auf der AllFacebook Marketing Conference in München 2014.
Mehr Informationen:
http://conference.allfacebook.de
Alle Präsentationen vom 25. März 2014:
http://conference.allfacebook.de/marcon/rueckblick/muc2014/
Detecting Good Abandonment in Mobile SearchJulia Kiseleva
Web search queries for which there are no clicks are referred to as abandoned queries and are usually considered
as leading to user dissatisfaction. However, there are many
cases where a user may not click on any search result page
(SERP) but still be satised. This scenario is referred to
as good abandonment and presents a challenge for most ap-
proaches measuring search satisfaction, which are usually
based on clicks and dwell time. The problem is exacerbated
further on mobile devices where search providers try to in-
crease the likelihood of users being satised directly by the
SERP. This paper proposes a solution to this problem us-
ing gesture interactions, such as reading times and touch
actions, as signals for dierentiating between good and bad
abandonment. These signals go beyond clicks and charac-
terize user behavior in cases where clicks are not needed to
achieve satisfaction. We study different good abandonment
scenarios and investigate the dierent elements on a SERP
that may lead to good abandonment. We also present an
analysis of the correlation between user gesture features and
satisfaction. Finally, we use this analysis to build models to
automatically identify good abandonment in mobile search
achieving an accuracy of 75%, which is significantly better
than considering query and session signals alone. Our fundings have implications for the study and application of user
satisfaction in search systems.
„Erfolg braucht keine Fans!“ @ AllFacebook Marketing ConferenceAllFacebook.de
Vortrag von iCrossing auf der AllFacebook Marketing Conference in München 2014.
Mehr Informationen:
http://conference.allfacebook.de
Alle Präsentationen vom 25. März 2014:
http://conference.allfacebook.de/marcon/rueckblick/muc2014/
Detecting Good Abandonment in Mobile SearchJulia Kiseleva
Web search queries for which there are no clicks are referred to as abandoned queries and are usually considered
as leading to user dissatisfaction. However, there are many
cases where a user may not click on any search result page
(SERP) but still be satised. This scenario is referred to
as good abandonment and presents a challenge for most ap-
proaches measuring search satisfaction, which are usually
based on clicks and dwell time. The problem is exacerbated
further on mobile devices where search providers try to in-
crease the likelihood of users being satised directly by the
SERP. This paper proposes a solution to this problem us-
ing gesture interactions, such as reading times and touch
actions, as signals for dierentiating between good and bad
abandonment. These signals go beyond clicks and charac-
terize user behavior in cases where clicks are not needed to
achieve satisfaction. We study different good abandonment
scenarios and investigate the dierent elements on a SERP
that may lead to good abandonment. We also present an
analysis of the correlation between user gesture features and
satisfaction. Finally, we use this analysis to build models to
automatically identify good abandonment in mobile search
achieving an accuracy of 75%, which is significantly better
than considering query and session signals alone. Our fundings have implications for the study and application of user
satisfaction in search systems.
Executive Resume of the Information and Communication Technologies Business P...CONAPRI
www.conapri.org
Executive Resume of the Information and Communication Technologies Business Profile (2006), edited by the Venezuelan Council for Investment Promotion, CONAPRI
Get the complete version at the www.conapri.org Virtual Store
Nel webinar si discute di quali sono le criticità nell’automatizzare il database, di come poterle superare, di quali sono le tecnologie a disposizione e quali sono i benefici che ne derivano.
Executive Resume of the Tourism Business Profile (2007)CONAPRI
www.conapri.org
Executive Resume of the Tourism Business Profile (2007), edited by the Venezuelan Council for Investment Promotion, CONAPRI
Get the complete version at the www.conapri.org Virtual Store
Press clips on Northern Corridor Economic Region covering the states of Perlis, Kedah and Penang and northern region of Perak, launched on 30jul07. Press clips cover news published for a period of two weeks from 11 JUL until 25 JUL 2007. (Kawasan Ekonomi Koridor Utara)
Il webinar illustra le Best Practice volte a:
- sviluppare e rilasciare in Cloud soluzioni di maggiore qualità;
- migliorare l’efficienza delle operazioni e ridurre i tempi di rilascio;
- ridurre il costo complessivo delle operazioni di delivery.
La soluzione proposta? Jenkins Enterprise di CloudBees.
Guarda il webinar on-demand: https://www.youtube.com/watch?v=T6mJ6TVH-Xs
The continuous cold-start problem in e-commerce recommender systemsMelanie JI Mueller
Talk at 2nd Workshop on New Trends in Content-Based Recommender Systems, RecSys 2015 Vienna #recsys2015 #CoCoS
Authors: Lucas Bernardi, Jaap Kamps, Julia Kiseleva and Melanie Mueller. Booking.com, Amsterdam University, Eindhoven University.
Functional and Non-functional Test automationDr Ganesh Iyer
What are the advantages of test automation? What are different automation considerations? what are various tools used in practice? What are various non-functional test automation dimensions?
By 2020, Millennials will total more than $1.4 trillion in spending power. How can retailers ensure that they are connecting with this very important market segment? You may be surprised by some of the statistics that studies show about Millennials and their shopping habits! When it comes to loyalty and engaging with brands, Millenials have particular desires and demands, and retailers who want to sell to this demographic need to employ smart strategies to win their affection.
Social Proof Tips to Boost Landing Page ConversionsUnbounce
In this Unwebinar, Angie Schottmuller will teach you how and where to leverage social proof to boost landing page performance. Learn helpful tricks for harnessing your current and past customer success to drive more conversions.
BONUS: Angie's presentation will follow with live critiques of landing page social proof that YOU submitted. Critique the social proof on your own (using the scorecard you'll have just learned), or simply tune-in for some expert insights and A/B testing ideas.
You'll learn:
-What kinds of social proof aid conversion (and why)
-What to do if you don't have any social proof
-Common conversion-killing social proof cases to avoid
-When and where social proof matters on a landing page
-How to score/grade the quality of your social proof
-What elements make a highly persuasive testimonial (and how to get them)
Twitter bietet gerade für Health Professional eine Vielzahl von Möglichkeiten, sich zu gesundheitsrelevanten Themen auszutauschen und das eigene Wissen täglich zu erneuern. In diesem Guide erfahren Sie, welche Möglichkeiten sich Ihnen bieten und wie Sie bei der Suche nach gesundheitsrelevanten Informationen am besten vorgehen. Viel Spaß beim Lesen!
In August 2016, Booz Allen partnered with Market Connections to conduct a survey of National Security Leaders and the General Public to understand their perspectives on the current threats. Fifteen years after the September 11 attacks, we wanted to know what keeps them up at night today, and what they will be worried about in 15 years. This infographic provides the high-level results of our survey and we will be releasing a more detailed report later in the month of September – so stay tuned. #NationalSecurity2031
The single common characteristic found in senior leaders is they almost all have exceptionally high emotional intelligence. This brief offers three ways to boost your EQ and to become a better leader.
The cyber security job is everyone's business including the Board of Directors, even without a cyber security degree. Recent cyber security news proves that. According to several studies, Boards are getting it wrong and are leaving cyber awareness and risk management in the hands of the CEO, CISO, CTOs and cyber security companies. In a sense they are abdicating their responsibility to the shareholders. This slideshare proposes 7 questions every board should be asking their company executives abour IT security. They're not necessarily all encompassing and don't take the place of real cybersecurity training, but will drive the discussion to better and more complete understanding of strategic risk. Questions cover the basics of cyber security training, cyber policies, who briefs and when at board meetings. Thanks.
«SOMshare» 22.6.2016: «4 Likes für ein Hallelujah / Risiken und Nebenwirkungen» SOMshare
David Spuler, Leiter Informationsschutz / IKT-Sicherheit, Schweizerisches Büro für integrale Sicherheit Olten
Social Media ist längst mehr als ein digitaler Datenaustausch, die Risiken und Nebenwirkungen des Internetdienstes sind real und allgegenwärtig. Die Kanäle werden unter anderem zur Verteilung von Schadsoftware sowie für betrügerische Machenschaften genutzt und können im Extremfall gar eine Gefährdung von Leib und Leben darstellen. Doch wie kann ich mich auf digitalen Plattformen sicher und unbesorgt bewegen?
«SOMshare» 22.6.2016: «4 Likes für ein Hallelujah / Beachten Sie die Packungs...SOMshare
Charlene Kramer, Rechtsanwältin und Mediatorin, Partnerin bei de la cruz beranek Rechtsanwälte AG
Die Nutzung von Social Media bringt viele Unternehmen in den Zwiespalt: Fantastisch für Marketing – aber riskant aus Legal und Compliance Sicht… Dennoch ist unter den Experten klar, dass ein Business heutzutage kaum mehr ohne die neuen Medien auskommen kann. Was gilt es zu beachten? Wie kann man als Unternehmen den bestehenden Risiken am besten begegnen?
Executive Resume of the Information and Communication Technologies Business P...CONAPRI
www.conapri.org
Executive Resume of the Information and Communication Technologies Business Profile (2006), edited by the Venezuelan Council for Investment Promotion, CONAPRI
Get the complete version at the www.conapri.org Virtual Store
Nel webinar si discute di quali sono le criticità nell’automatizzare il database, di come poterle superare, di quali sono le tecnologie a disposizione e quali sono i benefici che ne derivano.
Executive Resume of the Tourism Business Profile (2007)CONAPRI
www.conapri.org
Executive Resume of the Tourism Business Profile (2007), edited by the Venezuelan Council for Investment Promotion, CONAPRI
Get the complete version at the www.conapri.org Virtual Store
Press clips on Northern Corridor Economic Region covering the states of Perlis, Kedah and Penang and northern region of Perak, launched on 30jul07. Press clips cover news published for a period of two weeks from 11 JUL until 25 JUL 2007. (Kawasan Ekonomi Koridor Utara)
Il webinar illustra le Best Practice volte a:
- sviluppare e rilasciare in Cloud soluzioni di maggiore qualità;
- migliorare l’efficienza delle operazioni e ridurre i tempi di rilascio;
- ridurre il costo complessivo delle operazioni di delivery.
La soluzione proposta? Jenkins Enterprise di CloudBees.
Guarda il webinar on-demand: https://www.youtube.com/watch?v=T6mJ6TVH-Xs
The continuous cold-start problem in e-commerce recommender systemsMelanie JI Mueller
Talk at 2nd Workshop on New Trends in Content-Based Recommender Systems, RecSys 2015 Vienna #recsys2015 #CoCoS
Authors: Lucas Bernardi, Jaap Kamps, Julia Kiseleva and Melanie Mueller. Booking.com, Amsterdam University, Eindhoven University.
Functional and Non-functional Test automationDr Ganesh Iyer
What are the advantages of test automation? What are different automation considerations? what are various tools used in practice? What are various non-functional test automation dimensions?
By 2020, Millennials will total more than $1.4 trillion in spending power. How can retailers ensure that they are connecting with this very important market segment? You may be surprised by some of the statistics that studies show about Millennials and their shopping habits! When it comes to loyalty and engaging with brands, Millenials have particular desires and demands, and retailers who want to sell to this demographic need to employ smart strategies to win their affection.
Social Proof Tips to Boost Landing Page ConversionsUnbounce
In this Unwebinar, Angie Schottmuller will teach you how and where to leverage social proof to boost landing page performance. Learn helpful tricks for harnessing your current and past customer success to drive more conversions.
BONUS: Angie's presentation will follow with live critiques of landing page social proof that YOU submitted. Critique the social proof on your own (using the scorecard you'll have just learned), or simply tune-in for some expert insights and A/B testing ideas.
You'll learn:
-What kinds of social proof aid conversion (and why)
-What to do if you don't have any social proof
-Common conversion-killing social proof cases to avoid
-When and where social proof matters on a landing page
-How to score/grade the quality of your social proof
-What elements make a highly persuasive testimonial (and how to get them)
Twitter bietet gerade für Health Professional eine Vielzahl von Möglichkeiten, sich zu gesundheitsrelevanten Themen auszutauschen und das eigene Wissen täglich zu erneuern. In diesem Guide erfahren Sie, welche Möglichkeiten sich Ihnen bieten und wie Sie bei der Suche nach gesundheitsrelevanten Informationen am besten vorgehen. Viel Spaß beim Lesen!
In August 2016, Booz Allen partnered with Market Connections to conduct a survey of National Security Leaders and the General Public to understand their perspectives on the current threats. Fifteen years after the September 11 attacks, we wanted to know what keeps them up at night today, and what they will be worried about in 15 years. This infographic provides the high-level results of our survey and we will be releasing a more detailed report later in the month of September – so stay tuned. #NationalSecurity2031
The single common characteristic found in senior leaders is they almost all have exceptionally high emotional intelligence. This brief offers three ways to boost your EQ and to become a better leader.
The cyber security job is everyone's business including the Board of Directors, even without a cyber security degree. Recent cyber security news proves that. According to several studies, Boards are getting it wrong and are leaving cyber awareness and risk management in the hands of the CEO, CISO, CTOs and cyber security companies. In a sense they are abdicating their responsibility to the shareholders. This slideshare proposes 7 questions every board should be asking their company executives abour IT security. They're not necessarily all encompassing and don't take the place of real cybersecurity training, but will drive the discussion to better and more complete understanding of strategic risk. Questions cover the basics of cyber security training, cyber policies, who briefs and when at board meetings. Thanks.
«SOMshare» 22.6.2016: «4 Likes für ein Hallelujah / Risiken und Nebenwirkungen» SOMshare
David Spuler, Leiter Informationsschutz / IKT-Sicherheit, Schweizerisches Büro für integrale Sicherheit Olten
Social Media ist längst mehr als ein digitaler Datenaustausch, die Risiken und Nebenwirkungen des Internetdienstes sind real und allgegenwärtig. Die Kanäle werden unter anderem zur Verteilung von Schadsoftware sowie für betrügerische Machenschaften genutzt und können im Extremfall gar eine Gefährdung von Leib und Leben darstellen. Doch wie kann ich mich auf digitalen Plattformen sicher und unbesorgt bewegen?
«SOMshare» 22.6.2016: «4 Likes für ein Hallelujah / Beachten Sie die Packungs...SOMshare
Charlene Kramer, Rechtsanwältin und Mediatorin, Partnerin bei de la cruz beranek Rechtsanwälte AG
Die Nutzung von Social Media bringt viele Unternehmen in den Zwiespalt: Fantastisch für Marketing – aber riskant aus Legal und Compliance Sicht… Dennoch ist unter den Experten klar, dass ein Business heutzutage kaum mehr ohne die neuen Medien auskommen kann. Was gilt es zu beachten? Wie kann man als Unternehmen den bestehenden Risiken am besten begegnen?
«SOMshare» 2.12.2013: «Social Media @ Credit Suisse: Ein Spagat zwischen Akti...SOMshare
"Social Media @ Credit Suisse: Ein Spagat zwischen Aktivierung und Regulierung"
(Barbara Müry Erni, Web Strategy, Credit Suisse)
- Einführung: Strategische Ziele, regulatorische Herausforderungen
- Social Media Governance: Social Media Competence Center, Guidelines and Trainings
- Social Media Plattform Strategie: Channel Management und Überblick über Initiativen
- Erkenntnisse & Herausforderungen
«SOMshare» 2.12.2013: «Social Media @ UBS: Globales Monitoring – aber wie?» /...SOMshare
"Social Media @ UBS: Globales Monitoring – aber wie?" (Patrick Kramer, E-Channel Strategy, UBS)
- Warm up: Social Media @ UBS [VIDEO]
- Kontrollsystem, Fussabdruck und Leuchtturminitiativen
- Social Media Integration am Beispiel des UBS Medienmonitorings
- Herausforderungen und Erfolgsfaktoren
«SOMshare» 20.11.2012: «Verstehen und verstanden werden – Soziale Intelligenz...SOMshare
"Verstehen und Handeln" (Kirsten Trocka, Solution Advisor, SAP Schweiz / Niclas Otte, Social Product Expert, SAP AG)
- Trends und Visionen
- Social Monitoring Analysen aus der Praxis
- Vom Monitoring zum erfolgreichen Handeln über soziale Netze
«SOMshare» 20.11.2012: «Verstehen und verstanden werden – Soziale Intelligenz...SOMshare
"Verstanden werden" (Michael Gisiger, Blogger & Dozent)
- Contentstrategie: Erklärung und Praxis-Tipps
- Content das "neue SEO": Entwicklung und Bedeutung
25. LÖSUNG PROMOTED POSTS
Für Seiten mit > als 400 und < 100k Fans
Nur im Newsfeed sichtbar, nicht im
Werbebereich.
Nur für Beiträge mit einem max. Alter von
3 Tagen.
Abrechnung nur über private Accounts,
nicht über Business-Accounts, nur gegen
Kreditkarte oder PayPal
27. LÖSUNG STORY ADS
Für alle Seiten möglich
Verschiedene Ads Typen (CPC & CPM)
Sichtbarkeit wählbar: Newsfeed,
Werbebereich, Desktop, Mobile
Frei wählbare Zielgruppe (Fans, Freunde
von Fans, freie Selektion)
Möglichkeit mit Dark Posts zu arbeiten
Abrechnung über alle Accounts möglich