Presentation by Malte Landwehr at SEODAY 2015 in Cologne.
Discover eight common yet easily avoidable SEO mistakes. Number four will change your understanding of content.
[DE] SEO ist tot & Content ist King - Malte LandwehrSearchmetrics
Presentation by Malte Landwehr at Content Marketing Tuesday #8 in Berlin.
Learn how search engines have changed and why great content is vital to your SEO success.
Meine Präsentation vom SEOday 2015 in Köln zum Thema Crawl-Budget und Crawl-Rate-Optimierung mit vielen Tipps zur Verbesserung von Auffindbarkeit, Indexierung, Geschwindigkeit sowie den "häufigsten Stolpersteinen" bei der Optimierung.
Website-Relaunch: Eine unendliche SEO-Geschichte – SEO DAYRené Dhemant
René Dhemant von SISTRIX referierte auf dem SEO DAY in Köln über die häufigsten Fehler bei einem Website-Relaunch und verpackte seinen Vortrag regionaltypisch in die 11 Paragrafen des Rheinische Grundgesetzes. So entstand seine Relaunch-Fibel: Dies sind 11 Relaunch-Regeln erklärt anhand des kölsche Jrundjesetz (Grundgesetz).
Der Klassiker nach einem Website-Relaunch: Die Besucher über die Google-Suche bleiben aus. Dabei ist die Wurzel allen Übels die vergessenen oder falsch implementierten 301-Weiterleitungen.
Diese Präsentation vermittelt SEO-Wissen und kölsches Kulturgut gleichermaßen.
You’ve dedicated countless hours to creating the perfect piece of content — but how do you get your audience to read it and even better, move further down the funnel?
Content promotion has so many moving parts and it’s easy to get overwhelmed. That's why we’ve brought two promotional experts together to show you the way. They’ll explain their tried-and-tested strategies to market your content to its fullest potential and capture fresh new leads in the process.
Plus, they’ll share innovative tips on how to refresh and reuse past content to use as lead generation machines – to save you time and money.
You'll learn:
-How to structure content for high organic rankings
-How to use targeted social ads to promote content
-How to turn content into a lead generation machine
-How to use content and social advertising to boost PPC
How to Become a Thought Leader in Your NicheLeslie Samuel
Are bloggers thought leaders? Here are some tips on how you can become one. Provide great value, put awesome content out there on a regular basis, and help others.
[DE] SEO ist tot & Content ist King - Malte LandwehrSearchmetrics
Presentation by Malte Landwehr at Content Marketing Tuesday #8 in Berlin.
Learn how search engines have changed and why great content is vital to your SEO success.
Meine Präsentation vom SEOday 2015 in Köln zum Thema Crawl-Budget und Crawl-Rate-Optimierung mit vielen Tipps zur Verbesserung von Auffindbarkeit, Indexierung, Geschwindigkeit sowie den "häufigsten Stolpersteinen" bei der Optimierung.
Website-Relaunch: Eine unendliche SEO-Geschichte – SEO DAYRené Dhemant
René Dhemant von SISTRIX referierte auf dem SEO DAY in Köln über die häufigsten Fehler bei einem Website-Relaunch und verpackte seinen Vortrag regionaltypisch in die 11 Paragrafen des Rheinische Grundgesetzes. So entstand seine Relaunch-Fibel: Dies sind 11 Relaunch-Regeln erklärt anhand des kölsche Jrundjesetz (Grundgesetz).
Der Klassiker nach einem Website-Relaunch: Die Besucher über die Google-Suche bleiben aus. Dabei ist die Wurzel allen Übels die vergessenen oder falsch implementierten 301-Weiterleitungen.
Diese Präsentation vermittelt SEO-Wissen und kölsches Kulturgut gleichermaßen.
You’ve dedicated countless hours to creating the perfect piece of content — but how do you get your audience to read it and even better, move further down the funnel?
Content promotion has so many moving parts and it’s easy to get overwhelmed. That's why we’ve brought two promotional experts together to show you the way. They’ll explain their tried-and-tested strategies to market your content to its fullest potential and capture fresh new leads in the process.
Plus, they’ll share innovative tips on how to refresh and reuse past content to use as lead generation machines – to save you time and money.
You'll learn:
-How to structure content for high organic rankings
-How to use targeted social ads to promote content
-How to turn content into a lead generation machine
-How to use content and social advertising to boost PPC
How to Become a Thought Leader in Your NicheLeslie Samuel
Are bloggers thought leaders? Here are some tips on how you can become one. Provide great value, put awesome content out there on a regular basis, and help others.
Event: SEJ Summit London Hosted by Searchmetrics
The content landscape is shifting dramatically, especially with the upcoming Google update which includes mobile-friendliness as a ranking factor. Marcus shows us examples and data from a comprehensive content factor analysis that shows how important the searcher's context and intention have become.
Mit App Indexing bzw. App Deeplinking können auch Inhalte aus IOS und Android Apps in der mobilen Google Suche gefunden.
Wie weit App Indexing bereits verbreitet ist und wie man diese Möglichkeit, Traffic und Conversions zu steigern, auch in der eigenen App implementiert, erklären wir im kostenfreien Whitepaper:
http://www.searchmetrics.com/de/knowledge-base/app-indexing/
Der Vortrag "Digitale Geschäftsmodelle = neue Geschäftsmodelle?", gehalten auf dem E:Publish-Kongress 2012, zeigt, dass die Entwicklung digitaler Geschäftsmdelle eine Reihe von neuen Herausforderungen stellt, die einen deutlichen Change erfordern. ..
Wie werden Verlage Medien und Marketinginformationen zukünftig distribuieren? In diesem Vortrag, gehalten am 26.05.2011 auf dem Fachbuch-Panel des Kongresses der Deutschen Fachpresse, erläutert Ehrhardt F. Heinold die "Herausforderung Hyperdistribution".
In dem Vortrag "Bildungsverlage zwischen Papier und E-Revolution", gehalten auf der Leantec 2013, diskutiere ich die Frage, warum das digitale Lernen in den Schulen (noch) nicht funktioniert und welche Voraussetzungen dafür nötig wären.
Präsentation zum Agile Monday in Nürnberg am 14.3.2016
Agile Business Development bietet eine Landkarte, um Methoden zum Entwerfen und Entwicklen neuer Geschäftsideen oder von Produkten und Dienstleistungen einzuordnen.
Ordnungskriterien sind zum einen die Phasen des Lebenszyklus einer Idee und zum anderen die Ebenen bzw. Granularität des zu entwickelnden Angebots (vom Geschäftsfeld bis zur Funktionalität).
Storytelling Workshop at Institute for Social Banking for marketing professionals working at europeen social banks in November 2011. We developed one model story of social banking following the principles of the hero's journey.
Seoday Vortrag 2015: Guten Content erstellen lassen & im SEO profitierenMarcel Kollmar
Guten Content erstellen lassen & im SEO profitieren: Wie geht das? Worauf sollte bei der Content-Erstellung geachtet werden und welche Prozesse sollten eingehalten? Wie Content und SEO kombinieren? Wie nutzerzentrierte Inhalte produzieren?
Wie Printformate auch in einer digitalen Welt überzeugenEhrhardt Heinold
Dieser Vortrag, gehalten auf der drupa 2012, diskutiert die Frage, welche Chancen gedruckte Zeitschriften im digitalen Zeitalter haben. Die Antwort lautet. Gute, wenn sie die Veränderungen positiv aufgreifen und sich als Medienmarken positionieren.
Folien zum Buchcamp-Vortrag "Von Lessing zu Lessig: Was Crowdfunder, Entrepreneurial Journalists und Selbstverleger von der res publica literaria der Aufklärung lernen können", weitere Infos unter http://autoimmunbuch.de
Searchmetrics Traffic and Brand Awareness using the Searchmetrics SuiteSearchmetrics
Register to view on demand:
http://www.searchmetrics.com/news-and-events/traffic-brand-awareness/
Join the deminar so that you can learn how to:
Monitor high traffic pages with Visibility Guard
Discover how accessible your pages are with Internal Linking
Leverage Competitive Keyword Discovery to drive more traffic to your site
Register today so that you can take advantage of the added power of performance dashboards, content gap analysis and Searchmetrics Proprietary Data to help track, measure, and boost your brands performance online! Save your seat!
Register here to watch the on demand:
http://www.searchmetrics.com/news-and-events/deminartraffic-brand-awareness-using-thesearchmetrics-suite/
Join the deminar on Thursday, August 17 to understand how you can leverage the Content Gap Analysis, the added power of performance dashboards and Searchmetrics Proprietary Data to help track, measure, and boost your brands performance!
Register today!
Searchmetrics Keyword and Topic Research using the Searchmetrics Suite™Searchmetrics
To view the webinar on demand, register here:
http://www.searchmetrics.com/news-and-events/keyword-topic-research/
Keyword optimization analyzes which of a monitored domain’s URLs rank the highest for a particular keyword. Of course, it’s easy to find out who ranks in the top three results for a keyword; just type it into Google. But keyword optimization requires advanced keyword research that goes much deeper into keyword data.
Searchmetrics keyword optimization research can help you:
Build a more complete keyword set
Categorize keywords into business categories
Identify keyword opportunities from competitor activity
Prioritize keywords more effectively with advanced filtering by quick wins, search volume, traffic index, etc.
Searchmetrics Online Workshop: Unmasking the Mystery of Ranking for Google's ...Searchmetrics
REGISTER HERE TO DOWNLOAD SLIDES AND VIEW THE WORKSHOP ON DEMAND:
http://www.searchmetrics.com/news-and-events/position-zero/
Join us as we unmask the mystery of Google’s top ranking, Position Zero. During the workshop Jordan will walk you through the evolution of organic search, the impact of featured snippets aka Position Zero; why it’s so hard to get, and strategies that you can leverage in pursuit of Zero.
Marcus Tober 2017 SMX Advanced Seattle - Ranking FactorsSearchmetrics
Download the slides here: www.searchmetrics.com/smx-advanced-2017
Marcus Tober's slides from SMX Advance Seattle: The Periodic Table of Ranking Factors - 2017 Edition
Event: SEJ Summit London Hosted by Searchmetrics
The content landscape is shifting dramatically, especially with the upcoming Google update which includes mobile-friendliness as a ranking factor. Marcus shows us examples and data from a comprehensive content factor analysis that shows how important the searcher's context and intention have become.
Mit App Indexing bzw. App Deeplinking können auch Inhalte aus IOS und Android Apps in der mobilen Google Suche gefunden.
Wie weit App Indexing bereits verbreitet ist und wie man diese Möglichkeit, Traffic und Conversions zu steigern, auch in der eigenen App implementiert, erklären wir im kostenfreien Whitepaper:
http://www.searchmetrics.com/de/knowledge-base/app-indexing/
Der Vortrag "Digitale Geschäftsmodelle = neue Geschäftsmodelle?", gehalten auf dem E:Publish-Kongress 2012, zeigt, dass die Entwicklung digitaler Geschäftsmdelle eine Reihe von neuen Herausforderungen stellt, die einen deutlichen Change erfordern. ..
Wie werden Verlage Medien und Marketinginformationen zukünftig distribuieren? In diesem Vortrag, gehalten am 26.05.2011 auf dem Fachbuch-Panel des Kongresses der Deutschen Fachpresse, erläutert Ehrhardt F. Heinold die "Herausforderung Hyperdistribution".
In dem Vortrag "Bildungsverlage zwischen Papier und E-Revolution", gehalten auf der Leantec 2013, diskutiere ich die Frage, warum das digitale Lernen in den Schulen (noch) nicht funktioniert und welche Voraussetzungen dafür nötig wären.
Präsentation zum Agile Monday in Nürnberg am 14.3.2016
Agile Business Development bietet eine Landkarte, um Methoden zum Entwerfen und Entwicklen neuer Geschäftsideen oder von Produkten und Dienstleistungen einzuordnen.
Ordnungskriterien sind zum einen die Phasen des Lebenszyklus einer Idee und zum anderen die Ebenen bzw. Granularität des zu entwickelnden Angebots (vom Geschäftsfeld bis zur Funktionalität).
Storytelling Workshop at Institute for Social Banking for marketing professionals working at europeen social banks in November 2011. We developed one model story of social banking following the principles of the hero's journey.
Seoday Vortrag 2015: Guten Content erstellen lassen & im SEO profitierenMarcel Kollmar
Guten Content erstellen lassen & im SEO profitieren: Wie geht das? Worauf sollte bei der Content-Erstellung geachtet werden und welche Prozesse sollten eingehalten? Wie Content und SEO kombinieren? Wie nutzerzentrierte Inhalte produzieren?
Wie Printformate auch in einer digitalen Welt überzeugenEhrhardt Heinold
Dieser Vortrag, gehalten auf der drupa 2012, diskutiert die Frage, welche Chancen gedruckte Zeitschriften im digitalen Zeitalter haben. Die Antwort lautet. Gute, wenn sie die Veränderungen positiv aufgreifen und sich als Medienmarken positionieren.
Folien zum Buchcamp-Vortrag "Von Lessing zu Lessig: Was Crowdfunder, Entrepreneurial Journalists und Selbstverleger von der res publica literaria der Aufklärung lernen können", weitere Infos unter http://autoimmunbuch.de
Searchmetrics Traffic and Brand Awareness using the Searchmetrics SuiteSearchmetrics
Register to view on demand:
http://www.searchmetrics.com/news-and-events/traffic-brand-awareness/
Join the deminar so that you can learn how to:
Monitor high traffic pages with Visibility Guard
Discover how accessible your pages are with Internal Linking
Leverage Competitive Keyword Discovery to drive more traffic to your site
Register today so that you can take advantage of the added power of performance dashboards, content gap analysis and Searchmetrics Proprietary Data to help track, measure, and boost your brands performance online! Save your seat!
Register here to watch the on demand:
http://www.searchmetrics.com/news-and-events/deminartraffic-brand-awareness-using-thesearchmetrics-suite/
Join the deminar on Thursday, August 17 to understand how you can leverage the Content Gap Analysis, the added power of performance dashboards and Searchmetrics Proprietary Data to help track, measure, and boost your brands performance!
Register today!
Searchmetrics Keyword and Topic Research using the Searchmetrics Suite™Searchmetrics
To view the webinar on demand, register here:
http://www.searchmetrics.com/news-and-events/keyword-topic-research/
Keyword optimization analyzes which of a monitored domain’s URLs rank the highest for a particular keyword. Of course, it’s easy to find out who ranks in the top three results for a keyword; just type it into Google. But keyword optimization requires advanced keyword research that goes much deeper into keyword data.
Searchmetrics keyword optimization research can help you:
Build a more complete keyword set
Categorize keywords into business categories
Identify keyword opportunities from competitor activity
Prioritize keywords more effectively with advanced filtering by quick wins, search volume, traffic index, etc.
Searchmetrics Online Workshop: Unmasking the Mystery of Ranking for Google's ...Searchmetrics
REGISTER HERE TO DOWNLOAD SLIDES AND VIEW THE WORKSHOP ON DEMAND:
http://www.searchmetrics.com/news-and-events/position-zero/
Join us as we unmask the mystery of Google’s top ranking, Position Zero. During the workshop Jordan will walk you through the evolution of organic search, the impact of featured snippets aka Position Zero; why it’s so hard to get, and strategies that you can leverage in pursuit of Zero.
Marcus Tober 2017 SMX Advanced Seattle - Ranking FactorsSearchmetrics
Download the slides here: www.searchmetrics.com/smx-advanced-2017
Marcus Tober's slides from SMX Advance Seattle: The Periodic Table of Ranking Factors - 2017 Edition
Content Optimization using the Searchmetrics Content Experience™Searchmetrics
http://www.searchmetrics.com/news-and-events/content-optimization/
Relevant content that answers the search query and engages your visitors is more important now than ever.
Searchmetrics Content Experience™gives you the insight to create relevant, engaging content that will help you increase SEO rankings, drive more online traffic and boost conversions.
During the workshop, Jasleen will take a "Bob Ross Approach" to content optimization and demonstrate step-by-step, how you can create content that drives revenue using the Searchmetrics Content Experience™ .
Market Analysis and Performance Tracking using the Searchmetrics SuiteSearchmetrics
View On Demand:
http://www.searchmetrics.com/news-and-events/deminar-market-analysis/
What's your Online Market Share?
Having a large Market Share is a significant advantage in online marketing. Knowing the competitors within your specific market and how you perform against them will help you improve your Market Share and, ultimately, reach more customers.
During the deminar, Kirby will demonstrate the Searchmetrics Market Analysis and Performance Tracking tool so that you can quantify and define your Market Share as well as identify, monitor and outperform your competitors.
Searchmetrics Unwrapping the Secrets of SEO: Understanding the Basics of Sema...Searchmetrics
As an online marketer, SEO or content writer, your ultimate goal is to make sure whatever you create for online audiences will perform as expected. That could come in the form of user signals, higher rankings, social shares – or conversions. The goal of content optimization is exactly that – to make sure your content connects in moments that matter when users are looking for information via search engines.
As ranking factors differ for each industry, it’s not always the same factors that are the most important. For this reason, we have used our eCommerce keyword set to first evaluate all ranking factors that were part of the general benchmark analysis. Based on these results, we have identified the ten ranking factors that are the most important for the field of eCommerce.
View our workshop on demand, to learn which ranking factors are most important to the eCommerce industry and why.
Deminar: Link Optimization using the Searchmetrics SuiteSearchmetrics
Even the best content will fail if the internal link structure of your site is not user centric.
With the Searchmetrics Link Optimization tool, you can analyze your entire internal link structure and receive targeted recommendations to optimally link your pages.
View the deminar on demand to answer the following:
Are my pages readily accessible to users and search engines?
How can I improve the flow of "link juice" through my site?
How can I use internal links to improve the topic authority of my pages?
http://www.searchmetrics.com/news-and-events/deminarlink-optimization-using-searchmetrics-suite/
Searchmetrics Online Workshop: Surviving the Search PlateauSearchmetrics
After countless hours of fine tuning, you’ve worked from scratch to set the scene for great SEO performance – every technical challenge tackled, and every slice of content in check. But after initial optimization, you see a slow in your once-skyrocketing SEO visibility as the obvious options for optimization begin to run low.
Now what?
In this guided presentation, we’ll discuss the optimization techniques you need to prioritize in order to overcome the “SEO Plateau” and get your site progressing steadily once again, including how to:
– Leverage your content to maximize performance
– Boost your traffic by identifying and reaching expanded, but equally relevant audiences
– Get “back to the basics” that are often overlooked SEO best practices and fundamentals
Evolving SEO: The Rise of User Intent and RelevanceSearchmetrics
Search Engine Optimization: evolve, or die.
See if you can survive with the fittest’ download the Searchmetrics workshop slides to learn:
2016 SERP changes with Universal and Extended Search
Relevant Ranking Factor changes and its practical tips for page optimization
Why high ranking sites are shifting their focus from using keywords based on search queries to trying to understand the user’s intention
[US] 2015 Mobile Ranking Factors and Google Mobile Update - Marcus ToberSearchmetrics
Getting Mobile-Friendly To Survive The Next Mobilegeddon:
Analysis of Google Mobile Update Winners and Losers as well as the Most Important Mobile Ranking Factors 2015 by Searchmetrics, by Marcus Tober (Founder and CTO of Searchmetrics