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This is a general presentation of Catalonia!
Catalonia presentation
Catalonia presentation
Parejoo
Campaign Support for Berentzen & The BossHoss
nouvé meets Berentzen
nouvé meets Berentzen
Torsten Henning Hensel
Qualitative Positionierung
Qualitative Positionierung
Kolja Stegemann
Internationale Markenberatung.
Klepper markenberatung-münchen-bremen
Klepper markenberatung-münchen-bremen
Karsten Klepper
Erfahren Sie wie Sie durch eine strategische Marken-Positionierung erfolgreich (Online-)Marketing betreiben.
Michael Bader: «Be Yourself, Be A Brand, Be Loved»
Michael Bader: «Be Yourself, Be A Brand, Be Loved»
Digicomp Academy AG
Das Internet bedroht viele Geschäftsmodelle, auch das von deutschen Mittelständlern. Das vermeintliche Rückgrat der deutschen Wirtschaft hat keinen Plan, kein Geld und keine Zeit für den digitalen Wandel. Sie verharren in einer Schockstarre wie bei einem Hexenschuss. Warum sollte eine Marke ein Passion Project sein? Wer mit Leidenschaft eine Sache verfolgt, wird weniger Angst haben, Fehler zu machen und in der Folge schneller Entscheidungen treffen. Wenn die Passion für eine Sache oder ein Thema spürbar wird, fühlen sich die Menschen emotional angesprochen. Das schafft unmittelbar Aufmerksamkeit. Eine der wichtigsten Währungen in der digitalen Markenführung. Die Begeisterung vermehrt sich, wenn man sie teilt. So bauen Unternehmen langfristig loyale und vertrauensvolle Beziehungen auf. Sie sorgen für die Haltbarkeit der Marken, auch wenn alles Neuland ist und bleiben wird. Arsch hoch, Fuß nach vorn! Ich möchte gerade den kleinen Unternehmen in Deutschland Mut machen, sich zu lösen von dem, was die immer wieder zitierten großen Vorbilder machen. In meinem Vortrag auf der Social Media Week in Hamburg am 25. Februar 2015 habe ich verschiedene Mobilisationsübungen vorgestellt, wie die Unternehmer bei der Markenkommunikation ihren Arsch hoch und den Fuß nach vorne kriegen. Anhand von drei kleinen mittelständischen Unternehmen der ersten, zweiten und dritten Generation veranschauliche ich, wie Sie Ihre Marke wieder zu einem „Passion Project“ machen. Der Vortrag wurde live gestreamt und aufgezeichnet.
"Arsch hoch, Fuß nach vorn! Warum Markenkommunikation ohne Leidenschaft nicht...
"Arsch hoch, Fuß nach vorn! Warum Markenkommunikation ohne Leidenschaft nicht...
Martschenko Markenberatung
vi knallgrau und SPAR nahmen beim EHI PR Kongress 2013 Facebook unter die Lupe. Die Präsentation zeigt, wie Facebook in der Praxis eines Lebensmitteleinzelhändlers funktioniert und beantwortet darüber hinaus die folgenden Fragen: Wie geht einer der größten österreichische LEH das Thema Social Media strategisch und operativ an? Was sind die Ergebnisse der größten Facebook Content Studie im DACH Raum? Wie geht man damit erfolgreich in der Praxis um?
Facebook unter der Lupe - EHI Kongress 2013
Facebook unter der Lupe - EHI Kongress 2013
vi knallgrau
Portrait (deutsch) der Digital-Beratung HenneDigital in München. Digitale Strategie | Change Management | Social CRM | Issue Management | Content Strategie | Relations & SEO HenneDigital ist eine Strategie- und Kommunikationsagentur in München. Unter dem Motto "human minded communications" versteht HenneDigital die digitale Welt ganzheitlich und funktionsübergreifend. Immer mit Blick auf die Verbindung zwischen Unternehmen bzw. Marken und Kunden Fokus von HenneDigital liegt auf der digitalen Strategie-Entwicklung im Sinne der Stärkung von Kundenbeziehungen. HenneDigital ist Mitgründer und Partner des MUNICH DIGITAL INSTITUTE arbeitet in einem Verbund von Partnern und Experten in Deutschland und weltweit. Die Agentur berät mehrere Kunden auf nationaler und internationaler Ebene und gewann 2013 den Deutschen Preis für Onlinekommunikation. Geschäftsführer Christian Henne gründete die Agentur im Jahr 2010 nach über 10 Jahren Erfahrungen in Marketing und PR für Unternehmen und Agenturen. Erfahrungen u.a. Nike, Procter & Gamble, Bayer, Landliebe, myby, Philips.
HenneDigital AgenturPortrait 2015 (deutsch)
HenneDigital AgenturPortrait 2015 (deutsch)
Christian Henne
Empfohlen
This is a general presentation of Catalonia!
Catalonia presentation
Catalonia presentation
Parejoo
Campaign Support for Berentzen & The BossHoss
nouvé meets Berentzen
nouvé meets Berentzen
Torsten Henning Hensel
Qualitative Positionierung
Qualitative Positionierung
Kolja Stegemann
Internationale Markenberatung.
Klepper markenberatung-münchen-bremen
Klepper markenberatung-münchen-bremen
Karsten Klepper
Erfahren Sie wie Sie durch eine strategische Marken-Positionierung erfolgreich (Online-)Marketing betreiben.
Michael Bader: «Be Yourself, Be A Brand, Be Loved»
Michael Bader: «Be Yourself, Be A Brand, Be Loved»
Digicomp Academy AG
Das Internet bedroht viele Geschäftsmodelle, auch das von deutschen Mittelständlern. Das vermeintliche Rückgrat der deutschen Wirtschaft hat keinen Plan, kein Geld und keine Zeit für den digitalen Wandel. Sie verharren in einer Schockstarre wie bei einem Hexenschuss. Warum sollte eine Marke ein Passion Project sein? Wer mit Leidenschaft eine Sache verfolgt, wird weniger Angst haben, Fehler zu machen und in der Folge schneller Entscheidungen treffen. Wenn die Passion für eine Sache oder ein Thema spürbar wird, fühlen sich die Menschen emotional angesprochen. Das schafft unmittelbar Aufmerksamkeit. Eine der wichtigsten Währungen in der digitalen Markenführung. Die Begeisterung vermehrt sich, wenn man sie teilt. So bauen Unternehmen langfristig loyale und vertrauensvolle Beziehungen auf. Sie sorgen für die Haltbarkeit der Marken, auch wenn alles Neuland ist und bleiben wird. Arsch hoch, Fuß nach vorn! Ich möchte gerade den kleinen Unternehmen in Deutschland Mut machen, sich zu lösen von dem, was die immer wieder zitierten großen Vorbilder machen. In meinem Vortrag auf der Social Media Week in Hamburg am 25. Februar 2015 habe ich verschiedene Mobilisationsübungen vorgestellt, wie die Unternehmer bei der Markenkommunikation ihren Arsch hoch und den Fuß nach vorne kriegen. Anhand von drei kleinen mittelständischen Unternehmen der ersten, zweiten und dritten Generation veranschauliche ich, wie Sie Ihre Marke wieder zu einem „Passion Project“ machen. Der Vortrag wurde live gestreamt und aufgezeichnet.
"Arsch hoch, Fuß nach vorn! Warum Markenkommunikation ohne Leidenschaft nicht...
"Arsch hoch, Fuß nach vorn! Warum Markenkommunikation ohne Leidenschaft nicht...
Martschenko Markenberatung
vi knallgrau und SPAR nahmen beim EHI PR Kongress 2013 Facebook unter die Lupe. Die Präsentation zeigt, wie Facebook in der Praxis eines Lebensmitteleinzelhändlers funktioniert und beantwortet darüber hinaus die folgenden Fragen: Wie geht einer der größten österreichische LEH das Thema Social Media strategisch und operativ an? Was sind die Ergebnisse der größten Facebook Content Studie im DACH Raum? Wie geht man damit erfolgreich in der Praxis um?
Facebook unter der Lupe - EHI Kongress 2013
Facebook unter der Lupe - EHI Kongress 2013
vi knallgrau
Portrait (deutsch) der Digital-Beratung HenneDigital in München. Digitale Strategie | Change Management | Social CRM | Issue Management | Content Strategie | Relations & SEO HenneDigital ist eine Strategie- und Kommunikationsagentur in München. Unter dem Motto "human minded communications" versteht HenneDigital die digitale Welt ganzheitlich und funktionsübergreifend. Immer mit Blick auf die Verbindung zwischen Unternehmen bzw. Marken und Kunden Fokus von HenneDigital liegt auf der digitalen Strategie-Entwicklung im Sinne der Stärkung von Kundenbeziehungen. HenneDigital ist Mitgründer und Partner des MUNICH DIGITAL INSTITUTE arbeitet in einem Verbund von Partnern und Experten in Deutschland und weltweit. Die Agentur berät mehrere Kunden auf nationaler und internationaler Ebene und gewann 2013 den Deutschen Preis für Onlinekommunikation. Geschäftsführer Christian Henne gründete die Agentur im Jahr 2010 nach über 10 Jahren Erfahrungen in Marketing und PR für Unternehmen und Agenturen. Erfahrungen u.a. Nike, Procter & Gamble, Bayer, Landliebe, myby, Philips.
HenneDigital AgenturPortrait 2015 (deutsch)
HenneDigital AgenturPortrait 2015 (deutsch)
Christian Henne
Vortrag & Workshop im Rahmen der M3Campixx Berlin 2013 zum Thema "Lovebrands". Für alle die Interesse an "Brandbuilding" haben...
LOVEBRANDS: So wandelst du deine Marke in einen Lovebrand am Beispiel "t3n" (...
LOVEBRANDS: So wandelst du deine Marke in einen Lovebrand am Beispiel "t3n" (...
Andreas Lenz
Präsentation von Dr. Carsten Totz, Strategy Director bei think moto zu seinem Artikel "Interaktionen machen Marken. Wie die Digitalisierung Interaktionen zum Kern der Markenführung macht." (Co-Autor: Florian-Ulrich Werg; erscheint in Kürze in Heun, Thomas (Hrsg.): Digital Branding, Springer Verlag). Wie verändert die Digitalisierung zentrale Parameter der Markenführung? Wie verändert sich die Beziehung zwischen Menschen und Marken? Welche Herausforderungen ergeben sich daraus für die Markenführung? Wie kann die Markenführung diesen begegnen und Interaktionen besser im Sinne der Marke planen und gestalten? Perspektiven, Hypothesen und Gedankenanstöße - keine empirische Untersuchung.
Interaktionen machen Marken. Oder wie die Digitalisierung Interaktionen zum K...
Interaktionen machen Marken. Oder wie die Digitalisierung Interaktionen zum K...
think moto GmbH
Markenführung mit Storytelling: Wie lässt sich das Story-Universum eines Brands strukturieren? Und welche Storytypen entfalten welche Wirkungen in der Markenkommunikation? Das Referat entwickelt ein Modell, das den Umgang mit diesen Fragestellungen erleichtert.
Referat Brand Storytelling
Referat Brand Storytelling
Tobias Stahel
Präsentation von Dr. Carsten Totz, Strategy Director bei think moto auf dem World Usability Day 2013 in Heilbronn (leicht verändert). Welche Bedeutung haben digitale Interaktionen für die Markenführung? Warum reicht die Fokussierung von Usability-Aspekten aus Perspektive der Markenführung nicht aus? Wie lassen sich überzeugende digitale Markenerlebnisse gestalten? Was kann Branded Interaction Design (BIxD) leisten?
Branded Interaction Design ... oder warum Usability nur der Anfang ist.
Branded Interaction Design ... oder warum Usability nur der Anfang ist.
think moto GmbH
How to run system administrator recruitment process? By creating platform based on open source parts in just 2 nights! I gave this talk in Poland / Kraków OWASP chapter meeting on 17th October 2013 at our local Google for Entrepreneurs site. It's focused on security and also shows how to create recruitment process in CTF / challenge way. This story covers mostly security details of this whole platform. There's great chance, that I will give another talk about this system but this time focusing on technical details. Stay tuned ;)
Shall we play a game?
Shall we play a game?
Maciej Lasyk
In an ever-changing landscape of one digital disruption after another, companies and organisations are looking for new ways to understand their target markets and engage them better. Increasingly they invest in user experience (UX) and customer experience design (CX) capabilities by working with a specialist UX agency or developing their own UX lab. Some UX practitioners are touting leaner and faster ways of developing customer-centric products and services, via methodologies such as guerilla research, rapid prototyping and Agile UX. Others seek innovation and fulfilment by spending more time in research, being more inclusive, and designing for social goods. Experience is more than just an interface. It is a relationship, as well as a series of touch points between your brand and your customer. Here are our top 10 highlights and takeaways from the recent UX Australia conference to help you transform your customer experience design. For full article, continue reading at https://yump.com.au/10-ways-supercharge-customer-experience-design/
10 Insightful Quotes On Designing A Better Customer Experience
10 Insightful Quotes On Designing A Better Customer Experience
Yuan Wang
Presented at Lean Agile Scotland Keynote - here is the full video of the talk: https://vimeo.com/193849705
The Build Trap
The Build Trap
Melissa Perri
Neologism translation
Neologism translation
Nafisa Kolbi
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Markenführung mit Storytelling: Wie lässt sich das Story-Universum eines Brands strukturieren? Und welche Storytypen entfalten welche Wirkungen in der Markenkommunikation? Das Referat entwickelt ein Modell, das den Umgang mit diesen Fragestellungen erleichtert.
Referat Brand Storytelling
Referat Brand Storytelling
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Präsentation von Dr. Carsten Totz, Strategy Director bei think moto auf dem World Usability Day 2013 in Heilbronn (leicht verändert). Welche Bedeutung haben digitale Interaktionen für die Markenführung? Warum reicht die Fokussierung von Usability-Aspekten aus Perspektive der Markenführung nicht aus? Wie lassen sich überzeugende digitale Markenerlebnisse gestalten? Was kann Branded Interaction Design (BIxD) leisten?
Branded Interaction Design ... oder warum Usability nur der Anfang ist.
Branded Interaction Design ... oder warum Usability nur der Anfang ist.
think moto GmbH
How to run system administrator recruitment process? By creating platform based on open source parts in just 2 nights! I gave this talk in Poland / Kraków OWASP chapter meeting on 17th October 2013 at our local Google for Entrepreneurs site. It's focused on security and also shows how to create recruitment process in CTF / challenge way. This story covers mostly security details of this whole platform. There's great chance, that I will give another talk about this system but this time focusing on technical details. Stay tuned ;)
Shall we play a game?
Shall we play a game?
Maciej Lasyk
In an ever-changing landscape of one digital disruption after another, companies and organisations are looking for new ways to understand their target markets and engage them better. Increasingly they invest in user experience (UX) and customer experience design (CX) capabilities by working with a specialist UX agency or developing their own UX lab. Some UX practitioners are touting leaner and faster ways of developing customer-centric products and services, via methodologies such as guerilla research, rapid prototyping and Agile UX. Others seek innovation and fulfilment by spending more time in research, being more inclusive, and designing for social goods. Experience is more than just an interface. It is a relationship, as well as a series of touch points between your brand and your customer. Here are our top 10 highlights and takeaways from the recent UX Australia conference to help you transform your customer experience design. For full article, continue reading at https://yump.com.au/10-ways-supercharge-customer-experience-design/
10 Insightful Quotes On Designing A Better Customer Experience
10 Insightful Quotes On Designing A Better Customer Experience
Yuan Wang
Presented at Lean Agile Scotland Keynote - here is the full video of the talk: https://vimeo.com/193849705
The Build Trap
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LOVEBRANDS: So wandelst du deine Marke in einen Lovebrand am Beispiel "t3n" (...
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Interaktionen machen Marken. Oder wie die Digitalisierung Interaktionen zum K...
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Referat Brand Storytelling
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Branded Interaction Design ... oder warum Usability nur der Anfang ist.
Branded Interaction Design ... oder warum Usability nur der Anfang ist.
Shall we play a game?
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