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So verwandelst du deine Marke in einen LovebrandLOVEBRANDSKontakt: @andylenz | a.lenz@t3n.de | gplus.to/andylenz
WORKSHOP ABLAUF• Einleitung & Wie alles begann...• Maßnahmen und Tipps am Beispiel t3n• Update: Was fehlt? Ergänzungen und...
FROM PARTY 2 LOVEBRAND!t3n Gründung 2005Verlagskonzept und t3nNr. 1 als Diplomarbeit ander FH-Hannover8 Jahre Liebeunabhän...
Twitter: @andylenz
WER WIR SINDJAN— CHEFREDAKTEUR —MARTIN— CTO —TEAM— 25 PERSONEN —ANDY— SALES & MARKETING FUZZI —
Lovebrands sind Marken mit emotional beladenem Kern und hohemGrad an Kunden-IdentifikationLOVEBRAND DEFINITION:
WIE 2000 ALLES BEGANN...
Basis = Top Material aka 3 DJs
+ Idee/Konzept
+ Image & Attitüde
+ Atmosphäre & Gefühl
+ Freiheit
+ positiver Imagetransfer
• 3 DJ´s• 10 Jahre• 100 Partys• 75.000 Besucher+ konsequente Arbeit
Ergebnis = Freude & Erfolg
TIPSS & T3N PRAXISBEISPIELE
selber machen!
Liebe zum Detail
alles muß „likeable“ sein!
Eyecandy hilft!
Community Building vor Kundenakquise
Marketing vor Sales!
Freier Content statt Paywall
Freier Zugang & Offenheit
Sympathisches Team & flache Hierarchien
Team & Community als Markenbotschafter
Each One Teach One!
Drop Knowlege!
Autenthische Story
Remember the Roots!
Prinzipien, Ethik, Moral & Nachhaltigkeit
02550751002009 2010 2011 2012 2013Stabilität & organischer Wachstum
Crowdsourcing
Guerillia & Viral Marketing
Humor & Nobrainer
Eventmarketing und Sponsoring
Spieltrieb und Dynamik
Touch me! Haptik & Giveaways
• Ideen Update: Was fehlt noch?• Brandklinik: Gemeinsamer Brainstorm zu 1-2 Marken• Lovebrand-Matrix als HandoutKontakt: @...
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LOVEBRANDS: So wandelst du deine Marke in einen Lovebrand am Beispiel "t3n" (gekürzt)

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Vortrag & Workshop im Rahmen der M3Campixx Berlin 2013 zum Thema "Lovebrands". Für alle die Interesse an "Brandbuilding" haben...

Veröffentlicht in: Business
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LOVEBRANDS: So wandelst du deine Marke in einen Lovebrand am Beispiel "t3n" (gekürzt)

  1. 1. So verwandelst du deine Marke in einen LovebrandLOVEBRANDSKontakt: @andylenz | a.lenz@t3n.de | gplus.to/andylenz
  2. 2. WORKSHOP ABLAUF• Einleitung & Wie alles begann...• Maßnahmen und Tipps am Beispiel t3n• Update: Was fehlt? Ergänzungen und Beispiele• Brandklinik: Gemeinsamer Brainstorm zu 1-2 Marken• Handout „LoveBrand.pdf“
  3. 3. FROM PARTY 2 LOVEBRAND!t3n Gründung 2005Verlagskonzept und t3nNr. 1 als Diplomarbeit ander FH-Hannover8 Jahre LiebeunabhängigautenthischnachhaltigtransparentherzblutHeute2.000.000 Besucher p/M100.000 Social Media Follower50.000 Leser pro Ausgabe15.000 Newsletter Abonnenten10.000 Print Abonnenten2.500 Freie Autoren25 MitarbeiterNext Stepsdynamisch bleibenDigitales ModellZukunftInternationalisierungSpinOffs/StartupsParty
  4. 4. Twitter: @andylenz
  5. 5. WER WIR SINDJAN— CHEFREDAKTEUR —MARTIN— CTO —TEAM— 25 PERSONEN —ANDY— SALES & MARKETING FUZZI —
  6. 6. Lovebrands sind Marken mit emotional beladenem Kern und hohemGrad an Kunden-IdentifikationLOVEBRAND DEFINITION:
  7. 7. WIE 2000 ALLES BEGANN...
  8. 8. Basis = Top Material aka 3 DJs
  9. 9. + Idee/Konzept
  10. 10. + Image & Attitüde
  11. 11. + Atmosphäre & Gefühl
  12. 12. + Freiheit
  13. 13. + positiver Imagetransfer
  14. 14. • 3 DJ´s• 10 Jahre• 100 Partys• 75.000 Besucher+ konsequente Arbeit
  15. 15. Ergebnis = Freude & Erfolg
  16. 16. TIPSS & T3N PRAXISBEISPIELE
  17. 17. selber machen!
  18. 18. Liebe zum Detail
  19. 19. alles muß „likeable“ sein!
  20. 20. Eyecandy hilft!
  21. 21. Community Building vor Kundenakquise
  22. 22. Marketing vor Sales!
  23. 23. Freier Content statt Paywall
  24. 24. Freier Zugang & Offenheit
  25. 25. Sympathisches Team & flache Hierarchien
  26. 26. Team & Community als Markenbotschafter
  27. 27. Each One Teach One!
  28. 28. Drop Knowlege!
  29. 29. Autenthische Story
  30. 30. Remember the Roots!
  31. 31. Prinzipien, Ethik, Moral & Nachhaltigkeit
  32. 32. 02550751002009 2010 2011 2012 2013Stabilität & organischer Wachstum
  33. 33. Crowdsourcing
  34. 34. Guerillia & Viral Marketing
  35. 35. Humor & Nobrainer
  36. 36. Eventmarketing und Sponsoring
  37. 37. Spieltrieb und Dynamik
  38. 38. Touch me! Haptik & Giveaways
  39. 39. • Ideen Update: Was fehlt noch?• Brandklinik: Gemeinsamer Brainstorm zu 1-2 Marken• Lovebrand-Matrix als HandoutKontakt: @andylenz | a.lenz@t3n.de | gplus.to/andylenz

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