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[PDF] Pressemitteilung: Mercedes-Benz erhält Ehrentitel red dot: client of the year
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PI_red_dot_client_of_the_year_de.pdf

  1. 1. Auszeichnung für gelungene innovative und mutige Kommunikation Presse-InformationMercedes-Benz erhält Ehrentitel red dot: 10. Oktober 2012client of the yearStuttgart. Mercedes-Benz erhält in diesem Jahr den begehrten Ehrentitelred dot: client of the year. Mit dieser Auszeichnung würdigt der weltweitrenommierteste Designwettbewerb die besonders innovative undwegweisende Marketing- und Kommunikationsarbeit der Marke mitdem Stern. Der Ehrentitel wird als Höhepunkt der feierlichen Galazur Preisverleihung des red dot award: communication design am24. Oktober 2012 im Konzerthaus Berlin überreicht.„Wir freuen uns sehr über diese Auszeichnung, die uns mit Stolz erfüllt. Siebelohnt uns und unsere Kreativagenturen für ein Jahr intensiver, harter underfolgreicher Arbeit“, so Anders Sundt Jensen, Leiter MarkenkommunikationMercedes-Benz Cars. „Gleichzeitig ist sie Ansporn für uns, auch künftig mitüberraschender und faszinierender Kommunikation rund um den Stern dieMenschen zu begeistern“. Und Professor Dr. Peter Zec, Initiator und CEO desred dot design award, fügt hinzu: „Die Marke Mercedes-Benz hat sich längstals globale Premium-Brand etabliert – ob durch ihre einzigartige Historie oderihren Mut, durch immer selbstbewusstes Produktdesign Qualitätsstandards zusetzen. Aber auch in der Kommunikation folgt Mercedes-Benz dem Leitspruch,Das Beste oder nichts‘ und wird daher verdient mit dem Ehrentitel ,red dot:client of the year 2012‘ geehrt. Dieser Erfolg gibt Mercedes-Benz einmal mehrrecht: Die begehrte Auszeichnung, um die man sich nicht bewerben kann,unterstreicht den Führungsanspruch der Automobil-Ikone in einer hartumkämpften Branche.“Daimler Communications, 70546 Stuttgart/GermanyMercedes-Benz – Eine Marke der Daimler AG
  2. 2. Der Ehrentitel stellt die Honorierung für die meisten Auszeichnungen beim Seite 2red dot award: communication design dar, die einem Unternehmen für seineKampagnen, Anzeigen oder sonstige Kommunikationsarbeit verliehen wurden.Darüber hinaus hat Mercedes-Benz in diesem Jahr zahlreiche „rote Punkte“im Produktbereich gewonnen. Die B-Klasse, das C-Klasse Coupé, der SLS AMGund der Lkw Actros wurden für ihr überzeugendes Design mit dem red dotaward: product design ausgezeichnet. Das smart ebike erhielt den Awardred dot: best of the best für höchste Designqualität.Über red dotDer red dot design award ist ein vom Design Zentrum Nordrhein-Westfalenausgeschriebener Designwettbewerb. Der seit 1955 vergebene Preis heißt seitdem Jahr 2000 red dot award: product design. Seit 1993 wird ebenfalls derred dot award: communication design vergeben. Der Ehrentitel red dot: clientof the year wurde 2010 erstmals vergeben.Ansprechpartner:Tobias Müller, Telefon: +49 (0)711 17-7 73 68, tobias.mueller@daimler.comWeitere Informationen von Mercedes-Benz sind im Internet verfügbar:www.media.daimler.com und www.mercedes-benz.comDaimler Communications, 70546 Stuttgart/GermanyMercedes-Benz – Eine Marke der Daimler AG

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