Workshop for librarians from Bosnia. Sarajevo, Nov. 29th, 2008

1. Welcome
> … to our common journey into Web 2.0!
Lambert Heller @ Sarajevo, 29. 11. 2008

2. Where does this journey go?
> OK, into this Web 2.0 thing, but…
> …what is new about the Web 2.0, in three words?
> Technology for mobility, activity, communality
> ...and then some more ;-)
> Here: focussing on the benefits of the Web for
libraries, sciences, and knowledge transfer.
> Ask questions, also in between the workshop!
> Find the examples and further references at
http://delicious.com/lambo/workshop08
Lambert Heller @ Sarajevo, 29. 11. 2008

3. Today's program in detail
1. From Web 1.0 to Web 2.0
2. Wiki and Web Office
3. Blogging and the „Long Tail“
4. Social Bookmarks and Tagging
5. Feeds and Aggregators
6. Share, copy & remix
7. Widgets and Mashups
8. Social Networking
9. Web 2.0, Sciences & Libraries
10. Web 2.0 & you
Lambert Heller @ Sarajevo, 29. 11. 2008

4. 1. From Web 1.0 to Web 2.0
> Initially, make yourself comfortable with Web 1.0:
> A separate e-mail adress, accesible from the Web
(possibly separate from work or private mail), e.g. at
gmx.de, yahoo.com or gmail.com, makes it easier to
try out new web services.
> Current Browsers make it also easier to deal with
web services and allow extensions; my tip: Firefox 3.
> Stay logged into web services when working on your
own PC / own user profile.
> Use tabbed browsing – try CTRL+T, CTRL+TAB and
CTRL+W, or use the mouse pointer.
Lambert Heller @ Sarajevo, 29. 11. 2008

5. 1. From Web 1.0 to Web 2.0

6. 2. Wiki and Web Office
> Since 1995: Writing instead of just reading on the
web!
> Everything can be read by whomever you want:
> Only for you (mobile notebook, copy and paste…)
> …for a certain group (Zoho, OpenWetWare…)
> …oder virtually all (Wikipedia principle)
> Wikipedia: Everything is always a community product!
> In Wikis, information never get lost. (Versioning!)
> Virtually without limits, but can be highly structured.
> Matching metaphors: Blackboard or manual.
Lambert Heller @ Sarajevo, 29. 11. 2008

7. 3. Blogging and the „Long Tail“
> Individual publishing – as easy as e-mailing.
> Newest entry always on top, has a date and a
permalink; (un)regularly updated.
> Dialogue, as far as the owner/author wants.
> Teenager diaries – and the „Long Tail“.
> As with Wikis: Nothing gets lost,
> …convergences with „old“ web media,
> ...nearly every level of control possible.
> The blog principle moves into ever new web media;
new buzzword: Lifestreaming (cf. Facebook!)
> Matching metaphors: logbook, mouth piece.
Lambert Heller @ Sarajevo, 29. 11. 2008

8. 4. Social bookmarks and tagging
> Saving visited URLs for later reference, but online.
> Inviting everyone to follow these URLs.
> Above all PIM, but precisely for this reason
secondary valuable „social metadata“.
> To discover discoverers, and facilitate communities.
> The concept moves into the sciences and libraries:
CiteULike, Connotea, Bibsonomy, LibraryThing...
> Tagging: Users providing ad hoc keywords.
> Tags meet controlled terminologies.
> Classification in the order of magnitude of the Web.
Lambert Heller @ Sarajevo, 29. 11. 2008

9. 5. Feeds and aggregators
> Orange symbols and abbreviations everywhere…
> Simple Technology: Granular adressable „items“ with
titles and links are written as plain text lists.
> Software / services write and read in the background.
> Pull instead of push: Only get what you really want!
> Matching metaphors: Individual radars / newspapers.
> Additionally: re-use already existing information.
> Examples: Firefox 3, Google Reader, Pageflakes,
Planet York, Terkko FeedNavigator…
> Movie before the break: „The Machine is us/ing us“.
Lambert Heller @ Sarajevo, 29. 11. 2008

10. 6. Share, copy & remix
> Looking for a matching metaphor of the Internet as a
whole? A global copy machine.
> Digital production, distribution, re-mix – „social
production“ (Y. Benkler)
> Examples: YouTube, Flickr, Slideshare, Scribd…
> Quick keyword search, collaborative filtering, tagging,
Library 2.0 etc. – concepts of retrieval grow together
with the new Web.
> Open Content, Creative Commons & Co. –
popular (and sometimes more usable) variants of
Open Access (i.e. letting others freely use your
content under explicit and simple conditions).
Lambert Heller @ Sarajevo, 29. 11. 2008

11. 7. Widgets and Mashups
> End of single websites as the main „portal“ to
information…but also to applications. (Widgets!)
> Technics: Service Oriented Architecture (SOA). Many
websites provide (and build upon) well documented
machine interfaces to their data and services.
> Examples: XML Feeds, bibliographical COinS...
> Individual users don't need to know the nuts and
bolds, but can build their own information
environments; learn and take from each other.
> Concise example: the transition from LMS to PLE.
> Matching Metaphor: Lego construction kit.
Lambert Heller @ Sarajevo, 29. 11. 2008

12. 8. Social networking
> Examples: Facebook, studiVZ, Xing, LinkedIn etc.
> E.g. Facebook: More than 100 Million users today.
> Friending, „doing“, grouping, nudging, chatting etc.
> Choose your desired level of privacy – both from
person to person and from time to time.
> Benefits: Staying loosely in touch; „peripheral view“.
> Matching metaphor: Open-plan office space.
> Like many others social media mentioned before:
Moving into corporate intranets, e.g. IBM with its
Blue Pages, DogEar, Lotus Sametime etc.
Lambert Heller @ Sarajevo, 29. 11. 2008

13. 9. Web 2.0, Sciences & Libraries
> A new generation of researchers, teachers and
students appreciates the simple, informal exchange
of information. (A means of „social production“!)
> Cf. David S.H. Rosenthal, Mass-market scholarly
communication; Peter Murray-Rust, Data-driven
Science; Peter Suber, Open Access News; Room
„Science 2.0“ on friendfeed.com
> Librarians and information brokers need to make their
data and their services available in the information
environments of their user communities, looking for
feedback, questioning established products and
processes, to change and improve them continuously
Lambert Heller @ Sarajevo, 29. 11. 2008

14. 10. Web 2.0 & you
> Let's get it clear: Concepts like quot;social networkingquot;
and quot;virtual worldquot; are no longer temporary fashions.
> Each media revolution also brings its own cultural
changes, today very quickly... - Let's get involved.
> Let's go on learning: „Reproducable Research“,
usage of Virtual Worlds as Learning & Experimenting
Environments... and things we don't know about yet.
> Let's engage as readers and commentators in the
virtual social environments of our communities.
> Web 2.0 isn't an end in itself. Let's play around and
find out what's useful for us and our communities.
> You'll build your own Personal Learning Environment!
Lambert Heller @ Sarajevo, 29. 11. 2008

15. Thank you!
> Questions?
> Discuss with me, also anytime later:
http://wikify.org/ | lh@wikify.org | Skype: wikify
Lambert Heller @ Sarajevo, 29. 11. 2008