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NachvierGorillababysistSchluss
aufmerksamkeitserregende Geschichten fürs SocialWeb
1
Twitter-Diskussion:
@socbe / #kampata...
Agenda
1. Wersindwirundwennjawietierisch?
2. WieerzählenwirGeschichtenimSocialWeb?
3. B-Roll-Stories
4. LessonsLearned
Twi...
Wersindwirundwennjawie
tierisch?
WWF: Mission
Was will die Community von uns?
…undwaswollendieExpertenerzählen?
WieerzählenwirGeschichtenim
Social Web?
ContentStrategie
• Bedürfnisse ansprechen (Emotionen)
• Sehnsucht nach intakter Natur
• Tierliebe
• Frustventil
• Profilie...
Storymodell
Beispiel Virunga-Kampagne
Kommunikationsplan Virunga-Kampagne
Bonus:B-Roll-Stories
©TimoUllmann/WWFSchweiz
Bonus: B-Roll-Stories
LessonsLearned
©BernarddeWetter/WWfCanon
Erkenntnisse zum Storytellingauf Facebook
• Bildersprechenlassen
• Posts müssen für sich allein stehen können
• Zielgerich...
Fazit:HabtMut,habtSpass!
©TimoUllmann/WWFSchweiz
Fragen, Diskussion & Kontakt
WWF Schweiz
Chris Bühler
Social Media Manager
@socbe
christian.buehler@wwf.ch
@WWF_Schweiz
fa...
Storytelling Social Web Chris Buehler @ Kampaweb 10.06.2015
Storytelling Social Web Chris Buehler @ Kampaweb 10.06.2015
Storytelling Social Web Chris Buehler @ Kampaweb 10.06.2015
Storytelling Social Web Chris Buehler @ Kampaweb 10.06.2015
Storytelling Social Web Chris Buehler @ Kampaweb 10.06.2015
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Storytelling Social Web Chris Buehler @ Kampaweb 10.06.2015

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Chris Bühler, Social Media Experte beim WWF Schweiz zeigt auf, wie Storytelling im Web funktioniert.

Veröffentlicht in: Präsentationen & Vorträge
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    Sind Sie sicher, dass Sie …  Ja  Nein
    Ihre Nachricht erscheint hier
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       Antworten 
    Sind Sie sicher, dass Sie …  Ja  Nein
    Ihre Nachricht erscheint hier
  • DOWNLOAD THE BOOK INTO AVAILABLE FORMAT (New Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THE can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THE is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBOOK .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, CookBOOK, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, EBOOK, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THE Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THE the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THE Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Antworten 
    Sind Sie sicher, dass Sie …  Ja  Nein
    Ihre Nachricht erscheint hier

Storytelling Social Web Chris Buehler @ Kampaweb 10.06.2015

  1. 1. NachvierGorillababysistSchluss aufmerksamkeitserregende Geschichten fürs SocialWeb 1 Twitter-Diskussion: @socbe / #kampatalk
  2. 2. Agenda 1. Wersindwirundwennjawietierisch? 2. WieerzählenwirGeschichtenimSocialWeb? 3. B-Roll-Stories 4. LessonsLearned Twitter-Diskussion: @socbe / #kampatalk
  3. 3. Wersindwirundwennjawie tierisch?
  4. 4. WWF: Mission
  5. 5. Was will die Community von uns?
  6. 6. …undwaswollendieExpertenerzählen?
  7. 7. WieerzählenwirGeschichtenim Social Web?
  8. 8. ContentStrategie • Bedürfnisse ansprechen (Emotionen) • Sehnsucht nach intakter Natur • Tierliebe • Frustventil • ProfilierteBotschaften • Wofür steht der WWF? • Themenschwerpunkte statt «Gemischtwarenladen» • Mehr Storytelling, Follow-ups, weniger News • In starken Bildern erzählen
  9. 9. Storymodell
  10. 10. Beispiel Virunga-Kampagne
  11. 11. Kommunikationsplan Virunga-Kampagne
  12. 12. Bonus:B-Roll-Stories ©TimoUllmann/WWFSchweiz
  13. 13. Bonus: B-Roll-Stories
  14. 14. LessonsLearned ©BernarddeWetter/WWfCanon
  15. 15. Erkenntnisse zum Storytellingauf Facebook • Bildersprechenlassen • Posts müssen für sich allein stehen können • ZielgerichtettextenàKlare Handlungsaufforderungen (CTA) • Balance zwischen seriös und verspielt finden • Persönlichkeitzeigen
  16. 16. Fazit:HabtMut,habtSpass! ©TimoUllmann/WWFSchweiz
  17. 17. Fragen, Diskussion & Kontakt WWF Schweiz Chris Bühler Social Media Manager @socbe christian.buehler@wwf.ch @WWF_Schweiz facebook.com/WWF_Schweiz

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