SlideShare ist ein Scribd-Unternehmen logo
1 von 12
Downloaden Sie, um offline zu lesen
Mobile customer loyalty
       and CRM

 Showcase: 10stamps
   @Coffee Fellows
Loyalty-Systems




                 Paper           Plastic                                Mobile

April 24, 2012           10stamps | Mobile Retail & Brand Masterclass            2
A known conecpet to a new plattform


                                                                   Klarer B2C-Kundennutzen

                                                                   •  Keine überfüllten Geldbeutel
                                                                      mehr
                                                                   •  Keine halbvollen
                                                                      Stempelkarten
                                                                   •  Kein Vergessen von Karten
                                                                      mehr
                                                                   •  Gemeinsam Rabatte sammeln
                                                                   è Kostenlose App




April 24, 2012      10stamps | Mobile Retail & Brand Masterclass                                     3
10stamps puts paper-based loyalty cards on the mobile
phone




April 24, 2012       10stamps | Mobile Retail & Brand Masterclass   4
April 24, 2012   10stamps | Mobile Retail & Brand Masterclass   5
April 24, 2012   10stamps | Mobile Retail & Brand Masterclass   6
April 24, 2012   10stamps | Mobile Retail & Brand Masterclass   7
„Die	
  App	
  läu+	
  bei	
  mir	
  	
  
             super,	
  denn	
  jetzt	
  hab	
  ich	
  
             meine	
  Coffee	
  Fellows	
  
             Stempelkarte	
  immer	
  dabei!	
  	
  



April 24, 2012                           10stamps | Mobile Retail & Brand Masterclass   8
Meine	
  Kunden	
  suchen	
  nicht	
  mehr	
  
                      minutenlang	
  in	
  ihren	
  Handtaschen	
  
                      nach	
  der	
  Stempelkarte,	
  sondern	
  
                      benutzen	
  einfach	
  ihr	
  Handy.	
  




April 24, 2012   10stamps | Mobile Retail & Brand Masterclass          9
We combined the simplicty of loyaty cards with the
powerful tools of the digital world

   Advantages of                                                                Advantages of
   bonus-systems                                                                mobile channel

                   Popular
                                                                                +   Communication channel




                   Simple
                                                                                +    Customer interaction




                 Promotional
                                                                                +         Trackable




         Individual & flexible
                                                                                +          Instant



April 24, 2012                   10stamps | Mobile Retail & Brand Masterclass                               10
Mega-Trend: The mobile channel



  Fakten	
  


      10	
  Millionen	
  
        Smartphone	
  Nutzer	
  in	
  
            Deutschland	
  



      10	
  Millionen	
  
    Smartphones	
  werden	
  2011	
  	
  
     in	
  Deutschland	
  verkau+	
  



       Jedes	
  DriUe	
  
          verkau+e	
  Handy	
  in	
  
          Deutschland	
  ist	
  ein	
  
             Smartphone	
  


                                                           Quellen:	
  Flurry-­‐analyKcs	
  (Mai	
  2011),	
  Bitkom	
  (August	
  2011),	
  madreport	
  (September	
  2011).	
  

April 24, 2012                              10stamps | Mobile Retail & Brand Masterclass                                                                                        11
Speaker



                                                                      Would you like to try it?!


                 Contact!
                            Arash Houshmand
                            Co-founder

                            info@contigua.de
                            +49 89 2155569-10




April 24, 2012                           10stamps | Mobile Retail & Brand Masterclass              12

Weitere ähnliche Inhalte

Andere mochten auch

Problemas4 100924133504-phpapp01
Problemas4 100924133504-phpapp01Problemas4 100924133504-phpapp01
Problemas4 100924133504-phpapp01
yuli ri
 
Propuesta aprendizaje de inglés por Robinson Diloné
Propuesta aprendizaje de inglés por Robinson DilonéPropuesta aprendizaje de inglés por Robinson Diloné
Propuesta aprendizaje de inglés por Robinson Diloné
Robinson Lamu
 
4. derecho-laboral-ii-unidad1
4. derecho-laboral-ii-unidad14. derecho-laboral-ii-unidad1
4. derecho-laboral-ii-unidad1
Ivan Narvaez
 
Support within a Paragraph
Support within a ParagraphSupport within a Paragraph
Support within a Paragraph
Rebecca Sims
 
Billy Elliot Characters, Vocabulary And Summary
Billy Elliot Characters, Vocabulary And SummaryBilly Elliot Characters, Vocabulary And Summary
Billy Elliot Characters, Vocabulary And Summary
aykut
 

Andere mochten auch (17)

Problemas4 100924133504-phpapp01
Problemas4 100924133504-phpapp01Problemas4 100924133504-phpapp01
Problemas4 100924133504-phpapp01
 
Mango estudio1
Mango estudio1Mango estudio1
Mango estudio1
 
Cv
CvCv
Cv
 
Jak skutecznie liczyć rentowność działań marketingowych dzięki ścieżkom wielo...
Jak skutecznie liczyć rentowność działań marketingowych dzięki ścieżkom wielo...Jak skutecznie liczyć rentowność działań marketingowych dzięki ścieżkom wielo...
Jak skutecznie liczyć rentowność działań marketingowych dzięki ścieżkom wielo...
 
02ahfats
02ahfats02ahfats
02ahfats
 
Chapter 7
Chapter 7Chapter 7
Chapter 7
 
Propuesta aprendizaje de inglés por Robinson Diloné
Propuesta aprendizaje de inglés por Robinson DilonéPropuesta aprendizaje de inglés por Robinson Diloné
Propuesta aprendizaje de inglés por Robinson Diloné
 
Click To Call
Click To CallClick To Call
Click To Call
 
Estrellas Voladoras 2014 Feng Shui
Estrellas Voladoras 2014 Feng Shui Estrellas Voladoras 2014 Feng Shui
Estrellas Voladoras 2014 Feng Shui
 
Hp helio stat _sp v6.12
Hp helio stat _sp v6.12Hp helio stat _sp v6.12
Hp helio stat _sp v6.12
 
4. derecho-laboral-ii-unidad1
4. derecho-laboral-ii-unidad14. derecho-laboral-ii-unidad1
4. derecho-laboral-ii-unidad1
 
Implementation of a tension-stiffening model for the cracking nonlinear analy...
Implementation of a tension-stiffening model for the cracking nonlinear analy...Implementation of a tension-stiffening model for the cracking nonlinear analy...
Implementation of a tension-stiffening model for the cracking nonlinear analy...
 
Support within a Paragraph
Support within a ParagraphSupport within a Paragraph
Support within a Paragraph
 
La enfermera es una persona. ¿Se cuida a sí misma?
La enfermera es una persona. ¿Se cuida a sí misma?La enfermera es una persona. ¿Se cuida a sí misma?
La enfermera es una persona. ¿Se cuida a sí misma?
 
Ctm hidrosfera impactos sobre las aguas subterráneas.
Ctm hidrosfera impactos sobre las aguas subterráneas.Ctm hidrosfera impactos sobre las aguas subterráneas.
Ctm hidrosfera impactos sobre las aguas subterráneas.
 
E-Business: Chapter 1: Intro to E-B
E-Business: Chapter 1: Intro to E-BE-Business: Chapter 1: Intro to E-B
E-Business: Chapter 1: Intro to E-B
 
Billy Elliot Characters, Vocabulary And Summary
Billy Elliot Characters, Vocabulary And SummaryBilly Elliot Characters, Vocabulary And Summary
Billy Elliot Characters, Vocabulary And Summary
 

Ähnlich wie Camerjam mobile marketing masterclass 10 stamps 2

Steigende kundeansprüche managen
Steigende kundeansprüche managen   Steigende kundeansprüche managen
Steigende kundeansprüche managen
Karl-Heinz Behrens
 
Digitale Markenführung: Vortrag von Account Director Thomas Speicher in der B...
Digitale Markenführung: Vortrag von Account Director Thomas Speicher in der B...Digitale Markenführung: Vortrag von Account Director Thomas Speicher in der B...
Digitale Markenführung: Vortrag von Account Director Thomas Speicher in der B...
denkwerk GmbH
 
Cci media trends im social media bereich - cotting in gstaad 2012p.pptx
Cci media   trends im social media bereich - cotting in gstaad 2012p.pptxCci media   trends im social media bereich - cotting in gstaad 2012p.pptx
Cci media trends im social media bereich - cotting in gstaad 2012p.pptx
Patrick Cotting
 
Business seminar "Branding versus Performance" April 2012
Business seminar "Branding versus Performance" April 2012Business seminar "Branding versus Performance" April 2012
Business seminar "Branding versus Performance" April 2012
Goldbach Group AG
 
Big data mc_05_2014_long
Big data mc_05_2014_longBig data mc_05_2014_long
Big data mc_05_2014_long
Axel Poestges
 

Ähnlich wie Camerjam mobile marketing masterclass 10 stamps 2 (20)

Namics - digital branding experience
Namics - digital branding experienceNamics - digital branding experience
Namics - digital branding experience
 
Zurück in die Zukunft der Marke
Zurück in die Zukunft der MarkeZurück in die Zukunft der Marke
Zurück in die Zukunft der Marke
 
2012.01.18 haux onlinehandelM-Commerce ist nicht einfach E-Commerce auf dem ...
2012.01.18 haux onlinehandelM-Commerce ist nicht einfach E-Commerce auf dem ...2012.01.18 haux onlinehandelM-Commerce ist nicht einfach E-Commerce auf dem ...
2012.01.18 haux onlinehandelM-Commerce ist nicht einfach E-Commerce auf dem ...
 
UDG Mobile Trendworks 2012 Mobile CRM
UDG Mobile Trendworks 2012 Mobile CRMUDG Mobile Trendworks 2012 Mobile CRM
UDG Mobile Trendworks 2012 Mobile CRM
 
Markenstandpunkt Markenführung in einer digitalisierten Welt
Markenstandpunkt Markenführung in einer digitalisierten WeltMarkenstandpunkt Markenführung in einer digitalisierten Welt
Markenstandpunkt Markenführung in einer digitalisierten Welt
 
Steigende kundeansprüche managen
Steigende kundeansprüche managen   Steigende kundeansprüche managen
Steigende kundeansprüche managen
 
Digitale Markenführung: Vortrag von Account Director Thomas Speicher in der B...
Digitale Markenführung: Vortrag von Account Director Thomas Speicher in der B...Digitale Markenführung: Vortrag von Account Director Thomas Speicher in der B...
Digitale Markenführung: Vortrag von Account Director Thomas Speicher in der B...
 
Markenverband September 2011
Markenverband September 2011Markenverband September 2011
Markenverband September 2011
 
Studie: Individualisierung im Kundendialog
Studie: Individualisierung im KundendialogStudie: Individualisierung im Kundendialog
Studie: Individualisierung im Kundendialog
 
GFM Nachrichten - Mediadaten 2013
GFM Nachrichten - Mediadaten 2013GFM Nachrichten - Mediadaten 2013
GFM Nachrichten - Mediadaten 2013
 
Mobile Marketing im Einzelhandel (DACH) - Eine Studie von aquarius consulting...
Mobile Marketing im Einzelhandel (DACH) - Eine Studie von aquarius consulting...Mobile Marketing im Einzelhandel (DACH) - Eine Studie von aquarius consulting...
Mobile Marketing im Einzelhandel (DACH) - Eine Studie von aquarius consulting...
 
Xing LearningZ: Die 10 + 1 Trends im (E-)Commerce
Xing LearningZ: Die 10 + 1 Trends im (E-)CommerceXing LearningZ: Die 10 + 1 Trends im (E-)Commerce
Xing LearningZ: Die 10 + 1 Trends im (E-)Commerce
 
Agenturvorstellung Dez12
Agenturvorstellung Dez12Agenturvorstellung Dez12
Agenturvorstellung Dez12
 
KUNDENBINDUNG 3.0 AUF DEM WEG ZUM SOCIAL BRAND
KUNDENBINDUNG 3.0  AUF DEM WEG ZUM SOCIAL BRANDKUNDENBINDUNG 3.0  AUF DEM WEG ZUM SOCIAL BRAND
KUNDENBINDUNG 3.0 AUF DEM WEG ZUM SOCIAL BRAND
 
NEXT Year (deutsch)
NEXT Year (deutsch)NEXT Year (deutsch)
NEXT Year (deutsch)
 
Cci media trends im social media bereich - cotting in gstaad 2012p.pptx
Cci media   trends im social media bereich - cotting in gstaad 2012p.pptxCci media   trends im social media bereich - cotting in gstaad 2012p.pptx
Cci media trends im social media bereich - cotting in gstaad 2012p.pptx
 
Business seminar "Branding versus Performance" April 2012
Business seminar "Branding versus Performance" April 2012Business seminar "Branding versus Performance" April 2012
Business seminar "Branding versus Performance" April 2012
 
THE SOCIAL CUSTOMER
THE SOCIAL CUSTOMERTHE SOCIAL CUSTOMER
THE SOCIAL CUSTOMER
 
Big data mc_05_2014_long
Big data mc_05_2014_longBig data mc_05_2014_long
Big data mc_05_2014_long
 
Moderne Markenführung
Moderne Markenführung Moderne Markenführung
Moderne Markenführung
 

Mehr von James Cameron

Digital 350 Masterclass, 12 Mar 13, London
Digital 350 Masterclass, 12 Mar 13, LondonDigital 350 Masterclass, 12 Mar 13, London
Digital 350 Masterclass, 12 Mar 13, London
James Cameron
 
Mobile Culture - You Tube
Mobile Culture - You TubeMobile Culture - You Tube
Mobile Culture - You Tube
James Cameron
 
Mobile Culture - Wellcome Trust
Mobile Culture - Wellcome TrustMobile Culture - Wellcome Trust
Mobile Culture - Wellcome Trust
James Cameron
 
Mobile Culture - Unilever
Mobile Culture - UnileverMobile Culture - Unilever
Mobile Culture - Unilever
James Cameron
 
Mobile Culture - Tripadvisor
Mobile Culture - TripadvisorMobile Culture - Tripadvisor
Mobile Culture - Tripadvisor
James Cameron
 
Mobile Culture - Royal Opera House
Mobile Culture - Royal Opera HouseMobile Culture - Royal Opera House
Mobile Culture - Royal Opera House
James Cameron
 
Mobile Culture - QRpedia
Mobile Culture - QRpediaMobile Culture - QRpedia
Mobile Culture - QRpedia
James Cameron
 
Mobile Culture - Natural History Museum
Mobile Culture - Natural History MuseumMobile Culture - Natural History Museum
Mobile Culture - Natural History Museum
James Cameron
 
Mobile Culture - Museum of London
Mobile Culture - Museum of LondonMobile Culture - Museum of London
Mobile Culture - Museum of London
James Cameron
 
Mobile Culture - Foursquare
Mobile Culture - FoursquareMobile Culture - Foursquare
Mobile Culture - Foursquare
James Cameron
 
Mobile Culture - Eventbrite
Mobile Culture - EventbriteMobile Culture - Eventbrite
Mobile Culture - Eventbrite
James Cameron
 
Mobile Culture - Easy Art King & McGaw
Mobile Culture - Easy Art King & McGawMobile Culture - Easy Art King & McGaw
Mobile Culture - Easy Art King & McGaw
James Cameron
 
Mobile Culture - Digital Theatre
Mobile Culture - Digital TheatreMobile Culture - Digital Theatre
Mobile Culture - Digital Theatre
James Cameron
 
Yoc camerjam mobile marketing masterclass retail
Yoc camerjam mobile marketing masterclass retailYoc camerjam mobile marketing masterclass retail
Yoc camerjam mobile marketing masterclass retail
James Cameron
 
Venda camerjam mobile marketing masterclass retail
Venda camerjam mobile marketing masterclass retailVenda camerjam mobile marketing masterclass retail
Venda camerjam mobile marketing masterclass retail
James Cameron
 
Kodime camerjam mobile marketing masterclass retail
Kodime camerjam mobile marketing masterclass retailKodime camerjam mobile marketing masterclass retail
Kodime camerjam mobile marketing masterclass retail
James Cameron
 

Mehr von James Cameron (20)

Digital 350 Masterclass, 12 Mar 13, London
Digital 350 Masterclass, 12 Mar 13, LondonDigital 350 Masterclass, 12 Mar 13, London
Digital 350 Masterclass, 12 Mar 13, London
 
Mobile Brand Masterclass NY
Mobile Brand Masterclass NYMobile Brand Masterclass NY
Mobile Brand Masterclass NY
 
Mobile Travel Masterclass NY
Mobile Travel Masterclass NYMobile Travel Masterclass NY
Mobile Travel Masterclass NY
 
Mobile Culture - You Tube
Mobile Culture - You TubeMobile Culture - You Tube
Mobile Culture - You Tube
 
Mobile Culture - Wellcome Trust
Mobile Culture - Wellcome TrustMobile Culture - Wellcome Trust
Mobile Culture - Wellcome Trust
 
Mobile Culture - Unilever
Mobile Culture - UnileverMobile Culture - Unilever
Mobile Culture - Unilever
 
Mobile Culture - Tripadvisor
Mobile Culture - TripadvisorMobile Culture - Tripadvisor
Mobile Culture - Tripadvisor
 
Mobile Culture - Royal Opera House
Mobile Culture - Royal Opera HouseMobile Culture - Royal Opera House
Mobile Culture - Royal Opera House
 
Mobile Culture - QRpedia
Mobile Culture - QRpediaMobile Culture - QRpedia
Mobile Culture - QRpedia
 
Mobile Culture - Natural History Museum
Mobile Culture - Natural History MuseumMobile Culture - Natural History Museum
Mobile Culture - Natural History Museum
 
Mobile Culture - Museum of London
Mobile Culture - Museum of LondonMobile Culture - Museum of London
Mobile Culture - Museum of London
 
Mobile Culture - Foursquare
Mobile Culture - FoursquareMobile Culture - Foursquare
Mobile Culture - Foursquare
 
Mobile Culture - Eventbrite
Mobile Culture - EventbriteMobile Culture - Eventbrite
Mobile Culture - Eventbrite
 
Mobile Culture - Easy Art King & McGaw
Mobile Culture - Easy Art King & McGawMobile Culture - Easy Art King & McGaw
Mobile Culture - Easy Art King & McGaw
 
Mobile Culture - Digital Theatre
Mobile Culture - Digital TheatreMobile Culture - Digital Theatre
Mobile Culture - Digital Theatre
 
Mobile automotive masterclass deck camerjam mobile marketing
Mobile automotive masterclass deck camerjam mobile marketingMobile automotive masterclass deck camerjam mobile marketing
Mobile automotive masterclass deck camerjam mobile marketing
 
Mobile travel masterclass deck camerjam mobile marketing
Mobile travel masterclass deck camerjam mobile marketingMobile travel masterclass deck camerjam mobile marketing
Mobile travel masterclass deck camerjam mobile marketing
 
Yoc camerjam mobile marketing masterclass retail
Yoc camerjam mobile marketing masterclass retailYoc camerjam mobile marketing masterclass retail
Yoc camerjam mobile marketing masterclass retail
 
Venda camerjam mobile marketing masterclass retail
Venda camerjam mobile marketing masterclass retailVenda camerjam mobile marketing masterclass retail
Venda camerjam mobile marketing masterclass retail
 
Kodime camerjam mobile marketing masterclass retail
Kodime camerjam mobile marketing masterclass retailKodime camerjam mobile marketing masterclass retail
Kodime camerjam mobile marketing masterclass retail
 

Camerjam mobile marketing masterclass 10 stamps 2

  • 1. Mobile customer loyalty and CRM Showcase: 10stamps @Coffee Fellows
  • 2. Loyalty-Systems Paper Plastic Mobile April 24, 2012 10stamps | Mobile Retail & Brand Masterclass 2
  • 3. A known conecpet to a new plattform Klarer B2C-Kundennutzen •  Keine überfüllten Geldbeutel mehr •  Keine halbvollen Stempelkarten •  Kein Vergessen von Karten mehr •  Gemeinsam Rabatte sammeln è Kostenlose App April 24, 2012 10stamps | Mobile Retail & Brand Masterclass 3
  • 4. 10stamps puts paper-based loyalty cards on the mobile phone April 24, 2012 10stamps | Mobile Retail & Brand Masterclass 4
  • 5. April 24, 2012 10stamps | Mobile Retail & Brand Masterclass 5
  • 6. April 24, 2012 10stamps | Mobile Retail & Brand Masterclass 6
  • 7. April 24, 2012 10stamps | Mobile Retail & Brand Masterclass 7
  • 8. „Die  App  läu+  bei  mir     super,  denn  jetzt  hab  ich   meine  Coffee  Fellows   Stempelkarte  immer  dabei!     April 24, 2012 10stamps | Mobile Retail & Brand Masterclass 8
  • 9. Meine  Kunden  suchen  nicht  mehr   minutenlang  in  ihren  Handtaschen   nach  der  Stempelkarte,  sondern   benutzen  einfach  ihr  Handy.   April 24, 2012 10stamps | Mobile Retail & Brand Masterclass 9
  • 10. We combined the simplicty of loyaty cards with the powerful tools of the digital world Advantages of Advantages of bonus-systems mobile channel Popular + Communication channel Simple + Customer interaction Promotional + Trackable Individual & flexible + Instant April 24, 2012 10stamps | Mobile Retail & Brand Masterclass 10
  • 11. Mega-Trend: The mobile channel Fakten   10  Millionen   Smartphone  Nutzer  in   Deutschland   10  Millionen   Smartphones  werden  2011     in  Deutschland  verkau+   Jedes  DriUe   verkau+e  Handy  in   Deutschland  ist  ein   Smartphone   Quellen:  Flurry-­‐analyKcs  (Mai  2011),  Bitkom  (August  2011),  madreport  (September  2011).   April 24, 2012 10stamps | Mobile Retail & Brand Masterclass 11
  • 12. Speaker Would you like to try it?! Contact! Arash Houshmand Co-founder info@contigua.de +49 89 2155569-10 April 24, 2012 10stamps | Mobile Retail & Brand Masterclass 12