“At a time when our industry and consumers are changing more quickly than ever, innovation is core to our success. This includes our vision for sustainability at PVH, where responsible innovation is leading bold new approaches to how we create our product, operate our business and connect with the communities around us.” Autor: Martijn Hagman, Chief Financial Officer, Tommy Hilfiger Global and PVH Europe Amsterdam

1. 5. September 2017
MTC München
Digitalisierung der Wertschöpfungskette
Zur Zukunft der Fashionindustrie

2. Konferenz Programm vom 5. September 2017
http://patterns-x.website
2

3. Innovation & Digitization
A Brand’s perspective
Martijn Hagman
Munich, September 2017

4. Martijn Hagman, Chief Financial Officer,Tommy Hilfiger Global and PVH Europe
Amsterdam
4
“At a time when our industry and consumers are changing more quickly than ever, innovation is core to our
success. This includes our vision for sustainability at PVH, where responsible innovation is leading bold new
approaches to how we create our product, operate our business and connect with the communities around
us.”

5. THE WORLD IS
CHANGING
CONSTANTLY AND
MORE RAPIDLY
5

6. THE BIGGEST
RISK IS TO TAKE
NO RISK
6

7. 7
ENHANCE
OUR
CONSUMER
CENTRIC
MINDSET
STAY AGILE
AND
OPEN TO
CHANGE
ALWAYS
FOSTER OUR
“PRODUCT IS
KING”
PHILOSOPHY
LEADING WITH OUR ROLLING VISION
01 02 03

8. 8
CONSUMER
CENTRIC
CONSUMER
INSIGHTS
SPEED TO
MARKET
OPERATIONAL
EXCELLENCE
CONSISTENT
GLOBAL BRAND
OUR BIGGEST BUSINESS MODEL TRANSFORMATION: SPEED360
1 2 3 4 5

9. 9
ALL WILL BE ACCELERATED BY DIGITALIZATION
CONSUMER
INSIGHTS
PRODUCT
DESIGN
SELL-IN SOURCING SELL-OUT

10. THROUGH DIGITAL
DESIGN…
10

11. DIGITAL
DISPLAY…
11

12. AND DIGITAL
SELL-IN…
12

13. DIGITAL SELL-OUT
13

14. SUSTAINABILITY
BECOMING TRULY
EMBEDDED IN
OUR BUSINESS
SUSTAINABILITY
THROUGHOUT
ENTIRE VALUE
CHAIN

15. 1515
DIGITIZATION HAS HUGE
POTENTIAL TO POSITIVELY
TRANSFORM THE INDUSTRY