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CUSTOMER RELATIONSHIP MANAGEMENT X.0 ANSATZ UND VORGEHEN

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Die direkte und tiefe Beziehung zum Kunden ist wichtiger denn je. Fast alle „CRM“ Konzepte folgen einem alten Muster: Daten zu sammeln, um Transaktionen zu triggern. So lässt sich aber keine echte Beziehung aufbauen. Champions der digitalen Ära wie Zappos oder Wholefoods zeigen, dass Rabatte weder die einzige noch die beste Möglichkeit sind, Kunden bei der Stange zu halten. Wer seine Kunden ähnlich radikal in den Mittelpunkt stellen will wie diese Vorbilder, kann unser Modell des Kundenloops nutzen, um den großen Unterschied zu machen...

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CUSTOMER RELATIONSHIP MANAGEMENT X.0 ANSATZ UND VORGEHEN

  1. 1. 1 Customer Relationship Management

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