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Five common assumptions that
prevent digital transformation
at Higher Education Institutions
Michael Kopp, Ortrun Gröbling...
We digitize information,
we digitalize processes and roles
that make up the operations of a business,
and we digitally tra...
Digital transformation
does not affect us
(Change)
§ (Disruptive) change
process
§ Affects the whole
society
§ Teaching, r...
We have to be fast
(Pace)
§ Imaginary pressure
and competition
§ Similar level of
development
§ Urgency instead of
hastine...
Digitalization is merely
a technical issue
(Technology)
§ Technology is a
strong driver, BUT
§ Strategy is the
key driver
...
Students are ready,
but teachers are not
(Competencies)
§ “Digital natives”
are a myth
§ Digital competencies
must be anal...
Digitalization
exceeds our budget
(Financing)
§ Digitalization costs
money, BUT
§ Many of these costs
already exist
§ Rede...
Digital transformation is a challenge,
that can only be overcome
by treating it as a change process
and by developing
appr...
Thank you for
your attention
Michael Kopp
University of Graz
Twitter: @koanmi
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FIVE COMMON ASSUMPTIONS THAT PREVENT DIGITAL TRANSFORMATION AT HIGHER EDUCATION INSTITUTIONS

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In this paper, we list five common assumptions in the context of digitalization which we consider more of a hindrance to digital transformation at Higher Education Institutions (HEIs) than contributing to its success. These assumptions relate to the areas change, pace, technology, competences, and financing.
After a brief outline and the definition of terms used, each assumption is placed in the context of the current digitalization debate at HEIs. The authors will examine why these assumptions exist and what (negative) impacts they can have. Subsequently, we deliver counter-arguments which explain why the assumptions are (at least partially) not correct, and make suggestions for some conditions that are conducive to a digital transformation of HEIs.
Thus, the purpose of the paper is to refute common (but false) assumptions in the field of digitalization and to counter these assumptions with examples of supportive measures for a successful digital transformation of HEIs. This will be done with the help of a literature review as well as accounts of experiences collected by the authors in their respective scientific communities.

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FIVE COMMON ASSUMPTIONS THAT PREVENT DIGITAL TRANSFORMATION AT HIGHER EDUCATION INSTITUTIONS

  1. 1. Five common assumptions that prevent digital transformation at Higher Education Institutions Michael Kopp, Ortrun Gröblinger, Simone Adams
  2. 2. We digitize information, we digitalize processes and roles that make up the operations of a business, and we digitally transform the business and its strategy. (J. Bloomberg, 2018)
  3. 3. Digital transformation does not affect us (Change) § (Disruptive) change process § Affects the whole society § Teaching, research and administration § Challenge for HEI- leaders to accept the process
  4. 4. We have to be fast (Pace) § Imaginary pressure and competition § Similar level of development § Urgency instead of hastiness § Implementation takes time
  5. 5. Digitalization is merely a technical issue (Technology) § Technology is a strong driver, BUT § Strategy is the key driver § Interdisciplinary team is essential § Strategy is a management task
  6. 6. Students are ready, but teachers are not (Competencies) § “Digital natives” are a myth § Digital competencies must be analyzed § Motivation is more important than age § (Mandatory) trainings for teachers and students
  7. 7. Digitalization exceeds our budget (Financing) § Digitalization costs money, BUT § Many of these costs already exist § Redeployment of existing budgets § Acquisition of third- party funding
  8. 8. Digital transformation is a challenge, that can only be overcome by treating it as a change process and by developing appropriate cross-cutting strategies.
  9. 9. Thank you for your attention Michael Kopp University of Graz Twitter: @koanmi

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