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Social Business in SMB

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Case Study "Eastern German Savings Bank Association"

Veröffentlicht in: Business, Technologie

Social Business in SMB

  1. 1. Social  Business  in  SMB    Case Study „Eastern German Savings Bank Association“
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  3. 3. #soccnx @alecmcint
  4. 4. Alexander Kluge (@alecmcint) @alecmcint
  5. 5. @alecmcint
  6. 6. @alecmcint
  7. 7. @alecmcint case study Eastern German Savings Bank Association
  8. 8. @alecmcint
  9. 9. Ostdeutscher Sparkassenverband The Eastern German Savings Bank Association (OSV) represents the political and economical interests of 45 savings banks. Headquarters: Berlin Employees: ca. 230 Mission: Represention of saving banks, political relationship, Auditor service for member banks Challenges: •  Strengthen the role as a consulting partner for member banks @alecmcint
  10. 10. WHY? @alecmcint
  11. 11. WHY? @alecmcint
  12. 12. @alecmcint
  13. 13. @alecmcint
  14. 14. @alecmcint Baby Boomer Generation X Generation Y Generation Z Born 1946 – 1964 1965 – 1979 1980 - 2000 2000 Technology TV Telephone Typewriter VCR Walkman IBM PC Internet E-Mail Mobile Phones SMS Playstation Wireless technology iPhone/iPad Apps On demand services Music Rolling Stones Woodstock LP Nirvana Rosklide CD Eminem Love Parade DVD Justin Bieber iTunes Festival Cloud Music Celebrities Robert Redford Michael Cain Boy George Elle Macpherson Brad Pitt Kylie Minogue Jennifer Aniston Beyonce Knowles Britney Spears Qualification Learn für your company Learning? Paid Learning Learn for yourself Focus Job only Privat life only Job, mixed with private life Job & Privat, but separated Attitude Idealism Scepticiscm Optimism Realism Geographic Reference Local National Multi-National Global
  15. 15. @alecmcint Work „the brief period of the day when I have to use old technology“
  16. 16. @alecmcint
  17. 17. McKinsey Global Survey, 2013@alecmcint
  18. 18. CEO: Einflussfaktoren für die Zukunft des Unternehmens Top external factors influencing business, IBM C-Suite Study, 2013 @alecmcint
  19. 19. @alecmcint
  20. 20. Knowledge     Management   OSV  Wiki   Transi6on  from   old  Notes-­‐Databases   Improved     Collabora6on   Any  Device     Any  Place   Less   e-­‐Mail   Open     Communica6on   Non-­‐hierarchical     communica6on   Op6miza6on  of   Business  Processes   Employee   sa6sfac6on   Employer   Branding   Support  for     commiHee  process   External  Collabora6on   Dialogue   @alecmcint
  21. 21. @alecmcint
  22. 22. @alecmcint
  23. 23. @alecmcint
  24. 24. Projektverlauf •  Aktualisierter Zeitstrahl 01.10.12 01.01.13 01.04.13 01.10.1301.07.13 01.01.14 01.04.14 OSS Projektworkflow OSA Blended Learning Begleitung der Werkstätten Ausbau Plattform / CAT / XCC / Planung Live Betrieb Dokumentenaustausch Gremien- Unterstützung VL-Community Vorstellung VL Pilotphase Pilotphase Training Pilotphase Pilotphase IMPULS Ausgabe 5 Pilotphase OSV-CONNECT Nutzertagung Begleitende Maßnahmen Technologie Pilotphase / Werkstätten OSV-CONNECT Kick Off Offizieller Projektstart Aufbau Pilot „Zusammenarbeit gemeinsam gestalten“ Social Business Woche Pilotphase Pilotphase @alecmcint
  25. 25. @alecmcint
  26. 26. @alecmcint
  27. 27.    @alecmcint
  28. 28. @alecmcint
  29. 29. @alecmcint
  30. 30. @alecmcint
  31. 31. @alecmcint
  32. 32. @alecmcint
  33. 33. six months later @alecmcint
  34. 34. @alecmcint
  35. 35. Fünf Phasen der Trauerbewältigung 1.  Denial   2.  Anger   3.  Bargaining   4.  Depression   5.  Acceptance     @alecmcint
  36. 36. @alecmcint
  37. 37. @alecmcint
  38. 38. @alecmcint http://www.oneutah.org/2012/03/notice-peaceful-protest-is-now-a-federal-crime/
  39. 39. @alecmcint
  40. 40. @alecmcint
  41. 41. @alecmcint
  42. 42. @alecmcint
  43. 43. @alecmcint
  44. 44. „As  you  may  well  know,  Mr.  President,   'railroad'  carriages  are  pulled  at  the   enormous  speed  of  fiUeen  miles  per  hour   by  'engines'  [...]  The  Almighty  certainly   never  intended  that  people  should  travel   at  such  breakneck  speed“     LeHer  sent  to  President  Andrew  Jackson  from  New  York  State  Governor   Mar6n  Van  Buren  on  January  31,  1829   @alecmcint
  45. 45. „We  recommend  to  close  down  the  patent   office  because  everything  that  can  be   invented  has  been  invented“     Charles  H.  Duell,  Commissioner  of  US  patent  office,  1899   @alecmcint
  46. 46. @alecmcint
  47. 47. OSV-CONNECT Today @alecmcint
  48. 48. OSVCONNECT verbindet Wissen und Menschen @alecmcint
  49. 49. OSV-CONNECT unterstützt bei der Zusammenarbeit @alecmcint
  50. 50. Statistik – Nutzung von OSV-CONNECT 1914$ 33$ 252$ 64$ 500$ 555$ 520$ 248$ 707$ 17$ 131$ 28$ 219$ 332$ 388$ 152$ 0 200 400 600 800 1000 1200 Ac.vi.es$ Blogs$ Blog7Ar.cles$ Communi.es$ Documents$ Discussions/ Forum$ Connec.ons$ Wiki7Ar.cel$ Apr$13$ Feb$14$ @alecmcint
  51. 51. Statistik – Blogs in OSV-CONNECT @alecmcint
  52. 52. @alecmcint
  53. 53. OSV Informations- und Kommunikationsplattformen: Unternehmensintern 61 Current Toolset Future Toolset Structured Processes IBM Notes IBM Notes File Handling Network Drives IBM Connections / CM Real Time Collaboration Telephone, external Meeting- Services (Adobe Connect,...) IBM Sametime, Chat & Meeting Project Management E-Mail, Network Drives, „Shadow-IT“ (Dropbox, Google Docs, Skype...) IBM Connections, Activities IBM Sametime Creative Processes „Shadow IT “ (external Services, Google Apps,...) IBM Connections, Communities, Blogs Knowledge Management Network Drives, IBM Notes IBM Connections, WIKI Internal Communication / Intranet Mail, Lotus Notes „Infoboard“ IBM Connections, XCC Homepage (TimeToAct) Cross Department Collaboration „Exchange“ Network Drives, Mail IBM Connections External Collaboration Mail, „Shadow IT“ ((Dropbox, Google Docs, Skype...) IBM Connections with external Community Support @alecmcint
  54. 54. Applikationslandschaft: Langfristplanung Scope Timeframe OSV-­‐CONNECT  Social  Tools     (Blogs,  Wikis,  Lesezeichen,  Datei-­‐Ablage,  ...)   Phase  1:  Integra6on  of  simpel  Lotus  Notes  Apps  into  OSV-­‐CONNECT   (Browser/Mobile  Access)   Phase  2:  Integra6on  of  complex  Notes  Apps  in     OSV-­‐CONNECT   Integra6on  of  external  Savings  Banks   Phase  3:    Pure  Web-­‐/Mobile-­‐ Frontend  for  most  Apps   2015 20172016 @alecmcint
  55. 55. Social Networks in SMB @alecmcint
  56. 56. @alecmcint
  57. 57. Ad Hoc Kommunikation @alecmcint
  58. 58. @alecmcint
  59. 59. @alecmcint Social Business in SMB needs much stronger CxO Support #1
  60. 60. @alecmcint
  61. 61. @alecmcint Enabling middle management is key to success #leadership2.0 #2
  62. 62. @alecmcint
  63. 63. @alecmcint Don´t let IT run the project #3
  64. 64. @alecmcint
  65. 65. @alecmcint Identify and focus on the enthusiasts #4
  66. 66. @alecmcint Wikipedia Your Wiki Registered Users / Contributors 37.000.000 500 Monthly Active Contributors 270.000 4 Man-hours to create content 100.000.0000 1.200
  67. 67. @alecmcint
  68. 68. @alecmcintWhy ESN fail, www.businessgoessocial.net
  69. 69. @alecmcint Take care about community management and content creation #5
  70. 70. @alecmcint
  71. 71. @alecmcint Online is not enough #6
  72. 72. @alecmcint
  73. 73. @alecmcint Push and Pull #7
  74. 74. @alecmcint
  75. 75. @alecmcint Define the guidelines with your users #8
  76. 76. @alecmcint
  77. 77. @alecmcint
  78. 78. @alecmcint Integration of external partners is essential in SMB #9
  79. 79. @alecmcint
  80. 80. @alecmcint You can install Social Software - but not Social Business #10
  81. 81. @alecmcint
  82. 82. Q&A Alexander Kluge @alecmcint @alecmcint

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