1. Coping with cultural changes and
benefitting from the web community
Oliver Chaudhuri, Amsterdam, November 8, 2012

2. The web community:
just like a capricious
and excentric diva?

4. 4

10. Well,
can this “shrew”
be tamed at all?
10

11. How to attract the “consumer 2.0”?

12. Inviting
customers
to grumble?

15. Pouting –
or re-entering
the dialog?

18. Promoting products
with a
“twinkle in the eye”?

19. “We’re not for everyone.
So, love us? Great.
Hate us? Fine.
Not sure? Undecided?
Don’t care?
That’s where we’ve got a
problem. It’s time to get off
the fence, get us on a
sandwich and make a
choice. Are you Miracle
Whip? Pick a side.”

20. Selling competence
instead of products?

23. Knowing what’s best
for the customer – or
embracing his
knowledge?

27.  Provide opportunities for users to share their
views, comments, and recommendations
(even if they are critical)
 Talk to people in the same way that you would
talk to real people (in a professional situation)
 Embrace users’ knowledge and invite them to
interact and network (under your roof)