This document discusses mobile commerce and digital couponing. It explains that digital sales promotion through mobile coupons is an increasingly popular way for companies to directly interact with consumers. Traditionally, coupons were physical paper tickets that customers redeemed in stores. However, digital coupons can now complete the entire coupon process electronically without any physical paper. Specifically, the document focuses on mobile coupons, which are digital coupons collected and redeemed via consumer mobile devices.

1. M-Commerce / M-Couponing
Burkhard Lorry, Regional Director – Germany – Austria- Switzerland
February 5, 2013

2. ® 1W orldSync 2012
Mobile Commerce - Digital Couponing
Digital Sales Promotion is the hottest topic in the trade for
direct interaction with end consumers…

3. ® 1W orldSync 2012
Couponing - from Paper to Digital
Paper coupons
A coupon is a paper ticket or document that can be
redeemed by the consumer at the POS for a financial
discount or rebate when purchasing a product.
Customarily, coupons are issued by manufacturers in
the FMCG or by retailers, to be used in retail stores as
a part of sales promotions.
Digital coupons
A digital coupon is a coupon that crosses the full
coupon process without the need to handle any
“
“
“
“paper”
”
”
” or other hard-copy form.
Mobile coupons are a type of digital coupon which is
collected and presented (for redemption) via
consumer mobile devices.