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- 1. Copyright © Siemens AG 2010. Alle Rechte vorbehalten.
Corporate TechnologyCorporate Technology
Dr. Karsten Ehms
Siemens AG
Corporate Technology
Knowledge Management
Tagung Onlinekommunikation
(Berlin, Quadriga Hochschule 28.10.2010)
WissensManagement 4.2
Quelle Bild: quapan
- 2. Page 2 2010-10-28 © Siemens AG, Corporate TechnologyDr. Karsten Ehms,
Web of (Digital) AnbundanceWeb of (Digital) Abundance
• Information Fragments
• Functional Fractals
- 3. Page 3 2010-10-28 © Siemens AG, Corporate TechnologyDr. Karsten Ehms,
SIEMENS is large, decentralized and innovative
Large
> 400.000 employees worldwide
in 190 countries
Decentralized
15 divisions
600 production sites
Innovative
150 R&D locations in over 30
countries
56.000 patents, 7.000
inventions in 2009
„Global Network of Innovation“
Industry
Divisions
Drive Technologies
Industry Automation
Building
Technologies
Mobility
Lighting (OSRAM)
Industry Solutions
Energy
Divisions
Fossil Power
Generation
Renewable Energy
Oil & Gas
Energy Service
Power
Transmission
Power Distribution
Healthcare
Divisions
Imaging & IT
Workflow &
Solutions
Diagnostics
Cross-Sector Businesses: Siemens IT Solutions and Services, Siemens
Financial Services, Corporate Technology
digital work: B. Lindner
- 4. Page 4 2010-10-28 © Siemens AG, Corporate TechnologyDr. Karsten Ehms,
Siemens Blogosphere 2005 - dato
2005
2006
2007
- 5. Page 5 2010-10-28 © Siemens AG, Corporate TechnologyDr. Karsten Ehms,
Overview
Social Software and “KM 4.2”
Activities and Platforms
Challenges
Consequences
- 6. Page 6 2010-10-28 © Siemens AG, Corporate TechnologyDr. Karsten Ehms,
Knowledge Management@SIEMENS
Important Milestones
1997 1999 2001 20051995 200920072003
CT Innovation field
“Information &
Communication”
discovers KM
SIEMENS
Employee Portal
personalized
Search
SIEMENS
Enterprise Portal
Community of
Practice KM:
Initiative of KM
Experts
First SIEMENS
search engine
ICM / ICN
ShareNet
SIEMENS wide
Introduction of
LiveLink
A&D
SharePoint
Services
References@BT
SIEMENS
Blogosphere
Competence Center
„Knowledge Mgmt.“
at CT Siemens
Wikisphere
First Innovation
Jam
Techno
Web 2.0
Reference Process
House
Awarded by
APQC 12/2007
Awarded by
MAKE 11/2009
Central KM
Office (CKM)
- 7. Page 7 2010-10-28 © Siemens AG, Corporate TechnologyDr. Karsten Ehms,
Knowledge Management Concepts
(1997)
(1995)
nach Denning, Stevenach Denning, Steve
Networking as s concept is
missing! (2/160 in Heisig 2009)
- 8. Page 8 2010-10-28 © Siemens AG, Corporate TechnologyDr. Karsten Ehms,
What to do with Social Software?
McKinsey 2008
- 9. Page 9 2010-10-28 © Siemens AG, Corporate TechnologyDr. Karsten Ehms,
Minimalist Model for Knowledge Mgmt. (Ehms 2010)
- 10. Page 10 2010-10-28 © Siemens AG, Corporate TechnologyDr. Karsten Ehms,
Thesen
Mit der Social Software im Web
2.0 hat sich erstmals in der
Geschichte der ICT der
organisationale Adoptionspfad
umgekehrt.
- 11. Page 11 2010-10-28 © Siemens AG, Corporate TechnologyDr. Karsten Ehms,
Umkehr des Adoptions-Pfades
"Die ursprünglich im privaten
Bereich eingesetzten neuen
Technologien wie Blogs haben
den Sprung in die
Unternehmen geschafft - in aller
Regel verläuft der Weg in die
andere Richtung", betont Bitkom-
Präsident August-Wilhelm
Scheer. (Scheer, zitiert in Wyllie
2008)
http://www.ids-
scheer.com/de/Ueber_uns/Presse/Fotos_Unternehmensgruender/16015
4.html
- 12. Page 12 2010-10-28 © Siemens AG, Corporate TechnologyDr. Karsten Ehms,
Implementation – “Rollout”
Offer approach
global provision
communication activities
guidelines
“cookbook”
blog100
expert podcasts
FaQ‘s
example weblogs
evolutionary approach
courage to experiment http://jeresmith.com/portfolio/images/illus-redcarpet.jpg
- 13. Page 13 2010-10-28 © Siemens AG, Corporate TechnologyDr. Karsten Ehms,
Siemens Cases and Platforms
Open Social Software
Platforms inside Siemens
- 14. Page 14 2010-10-28 © Siemens AG, Corporate TechnologyDr. Karsten Ehms,
Three Global Platforms – in the order of appearance
Blogosphere Wikisphere TechnoWeb 2.0
- 15. Page 15 2010-10-28 © Siemens AG, Corporate TechnologyDr. Karsten Ehms,
Siemens on Social Media
globalwiki/label/en/social+media
- 16. Page 16 2010-10-28 © Siemens AG, Corporate TechnologyDr. Karsten Ehms,
Siemens Blogosphere as
Global Communication and Networking Platform
Personal Blogs as
„Self Service“
Group/Topic Blogs
Dynamic Dashboards
RSS Feeds
Help & FaQ‘s (Weblog)
Report Abuse
Bugs & Ideas (Weblog)
Link here
Guidelines
Search
- 17. Page 17 2010-10-28 © Siemens AG, Corporate TechnologyDr. Karsten Ehms,
Integrated into our Global Intranet
- 18. Page 18 2010-10-28 © Siemens AG, Corporate TechnologyDr. Karsten Ehms,
Challenge
(1) Participation Inequality
- 19. Page 19 2010-10-28 © Siemens AG, Corporate TechnologyDr. Karsten Ehms,
Participation Inequality –
Different Levels of Activities – “90:9:1”
source: useit.com
- 20. Page 20 2010-10-28 © Siemens AG, Corporate TechnologyDr. Karsten Ehms,
Levels of Participative Actions
Also following a Power Law?
Internet/Intranet
readweblogs
W.kommentieren
W.einrichten
W.pflegen
Ehms 2010
33%
50%
66%
15%
(3-55)
comment
setupaweblog
continuouspart.
90 : 9 : 1 “rule”
- 21. Page 21 2010-10-28 © Siemens AG, Corporate TechnologyDr. Karsten Ehms,
Challenge
(2) Expectations on Growth
(Adoption)
- 22. Page 22 2010-10-28 © Siemens AG, Corporate TechnologyDr. Karsten Ehms,
Also a Power Law?
Be modest when it comes to growth expectations!
Quelle: Kolari, P., Finin, T.,
Lyons, K., Yesha, Y., Yesha,
Y., Perelgut, S. & Hawkins, J.
(2007). On the
Structure, Properties and Utility
of Internal Corporate Blogs.
ICWSM, International
Conference on
Weblogs and Social Media.
Boulder, Colorado, USA, 2007.
- 23. Page 23 2010-10-28 © Siemens AG, Corporate TechnologyDr. Karsten Ehms,
Challenge
(3) Use Case Variety
(VerwendungsOffenheit)
- 24. Page 24 2010-10-28 © Siemens AG, Corporate TechnologyDr. Karsten Ehms,
Variety of Use Cases – Weblogs as an Example
Journalism
Expert Blogs
Microblogging
Diaries
Filter Weblogs
Bookmarking
Mass Media
10 Weblogs analyzed in depth
20 Purposes / Benefits
9 after „condensation“
- 25. Page 25 2010-10-28 © Siemens AG, Corporate TechnologyDr. Karsten Ehms,
Networking
Information
Management
Communication
( Collaboration )
(9) fun (intrinsic motivation) and
experimenting with new media
(2) targeted collection of
knowledge, sharing of tips
(4) get feedback on ideas
(6) keep and expand contacts
(over distance, units, countries)
(7) reach new target groups for
special topics or offers
(5) experience acknowledgement
as an expert
(8) gain insight into the global
organisational context and culture
(3) reflection and structuring
of content and experiences
(1) personal, „mobile“
collection of knowledge
Social Software Volcano for Motives
What Benefits do Bloggers perceive?
> more: see Ehms 2010
- 26. Page 26 2010-10-28 © Siemens AG, Corporate TechnologyDr. Karsten Ehms,
Prepare for …
Mixed Motives (=Motivation)
- 27. Page 27 2010-10-28 © Siemens AG, Corporate TechnologyDr. Karsten Ehms,
Claim
Potential benefits of Social
Software for Knowledge
Management are driven by
features that drive Networking.
- 28. Page 28 2010-10-28 © Siemens AG, Corporate TechnologyDr. Karsten Ehms,
I C
N
Resilience Efficiency Flexibility Innovation
cumul. coord.
organisational
goals
individual
goals
Social Software as an
Instrument for Knowledge Management 2.0
share knowledge develop knowledge
- 29. Page 29 2010-10-28 © Siemens AG, Corporate TechnologyDr. Karsten Ehms,
Conclusion
More tranparent Networking
- 30. Page 30 2010-10-28 © Siemens AG, Corporate TechnologyDr. Karsten Ehms,
Global Networks (based on comments)
Most important Metrics:
Cross Coutry and Cross Organizational Networking
Virtual contacts, based on comments were:
• cross-country or cross-unit by 77%
• cross-country and cross-unit by 52%.
(data from April 2010)
- 31. Page 31 2010-10-28 © Siemens AG, Corporate TechnologyDr. Karsten Ehms,
Consequence / Prerequisite
(1) Openness
is a key prerequisite
for the emergence of networks.
- 32. Page 32 2010-10-28 © Siemens AG, Corporate TechnologyDr. Karsten Ehms,
Use Patterns and
Potential Benefits of Social Software (Functionalities)
accessibility coupling
Networking
Information
Management
Communication
Collaboration
- 33. Page 33 2010-10-28 © Siemens AG, Corporate TechnologyDr. Karsten Ehms,
Redefining Access Rights
Different Forms of Opening Content
+ „public“ listing / teasers etc.
+ findable but unlisted (corp. search)
Symbol based (URL, /1234)
Object specific security („holy grail“)
- 34. Page 34 2010-10-28 © Siemens AG, Corporate TechnologyDr. Karsten Ehms,
Consequence / Prerequisite
(2) Authenticity
seems to be
another prerequisite
- 35. Page 35 2010-10-28 © Siemens AG, Corporate TechnologyDr. Karsten Ehms,
Networking
Information
Management
Communication
( Collaboration )
The Social Software Volcano for Weblog Cases
What Real Life Use Cases emerge?
> more: see Ehms 2010
[1] Expert Weblog:
Technical Documentation
[2] Filter Weblog:
Project Management
[7x] Opinion Weblog:
Info Mgmt. / Lotus Notes
[9x] Expert Weblog:
Web Techn. / experimental
[6] Topic Weblog:
Clima Change / Green
[5] Link-Weblog:
Technical Marketing
[4] Manager Weblog (Expat):
Information Officer
[8x] Intensive Dialoge
(Expat)
[3] Link Weblog:
Information Management
[10x] Out linking Blog
Tips and Tricks
- 36. Page 36 2010-10-28 © Siemens AG, Corporate TechnologyDr. Karsten Ehms,
Authentic Knowledge Weblogs
do have more connections
0
20
40
60
80
100
120
140
8x 1w 7w 9w 2w 3w 4_ 10_ 5_ 6_
INComments
OUTComments
A knoweldge weblog is a
digital artifact which is
primarily structured in
an episodic way and that
makes personal
knowledge observable
(Ehms 2010)
Ein Wissensweblog ist
ein primär episodisch
strukturiertes, digitales
Artefakt, welches
personales Wissen
beobachtbar macht.
(Ehms 2010)
- 37. Page 37 2010-10-28 © Siemens AG, Corporate TechnologyDr. Karsten Ehms,
Consequence / Prerequisite
(3) Transparent Networks
challenge other forms of
Coordination
- 38. Page 38 2010-10-28 © Siemens AG, Corporate TechnologyDr. Karsten Ehms,
Networks
Hierarchy Markets
Forms of Coordination inside organizations
- 39. Page 39 2010-10-28 © Siemens AG, Corporate TechnologyDr. Karsten Ehms,
Organic, Drift
Knowledge Society
Complexity
Networks
Selections / Choices
Self Organization
- subjectivity
- complexity
experiment, fail cheap, fail early
Mechanics, Determinism
Industrial Society
unambiguousness
(panacea trap)
predictable
don’t fail
http://www.cytosim.org/other/princeton/index.html
Shifts in Control, Culture and Coordination
- 40. Page 40 2010-10-28 © Siemens AG, Corporate TechnologyDr. Karsten Ehms,
• What are the interactions you
seek to create … around what
content/objects?
• Why here at this „space“?
• How do the „publishing“
Interfaces look like?
Key Questions
- 41. Page 41 2010-10-28 © Siemens AG, Corporate TechnologyDr. Karsten Ehms,
Thank you for your attention
Siemens Aktiengesellschaft: Chairman of the Supervisory Board: Gerhard Cromme; Managing Board: Peter Loescher, Chairman,
President and Chief Executive Officer; Wolfgang Dehen, Brigitte Ederer, Heinrich Hiesinger, Joe Kaeser, Barbara Kux, Hermann Requardt,
Siegfried Russwurm, Peter Y. Solmssen; Registered offices: Berlin and Munich, Germany; Commercial registries: Berlin Charlottenburg,
HRB 12300, Munich, HRB 6684; WEEE-Reg.-No. DE 23691322
Karsten Ehms
Dipl.-Psych, Dr. phil.
Siemens AG
Corporate Technology,
Knowledge Management
Siemens AG, CT T IAT KDS
Otto-Hahn-Ring 6
D-81730 Munich
karsten.ehms@siemens.com
Tel.: +49 (89) 636-55869
http://www.ct.siemens.com
Publikationen etc. at
http://www.ehms.net/
http://twitter.com/karstenpe/