Communicate Smarter - Stay Relevant in the Digital Era

•

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15min impuls during the 2. #DigiZH Event in Zurich

Communicate smarter - stay relevant
Mike Schwede, 3. Februar 2016 #digiZH

Communicating smart?
1. Relevant
2. Awesome
3. Efficient

«Markets are conversations.»
Cluetrain Manifesto, 1999
→No conversations? No markets!
Mike Schwede
Mike Schwede, Creative Commons 3.0 BY SA

Awesome Product, great Service.
Look how we do it!
My problems, my dreams,
my needs, my… whatever
Mike Schwede, Creative Commons 3.0 BY SA

Visions & Needs
Knowledge & Help
Products &
Services
Solutions & Features
Mike Schwede, Creative Commons 3.0 BY SA
Content Funnel

5 morning routines
for a great monday
3 KPI for better cash
management
Bexio! Bexio vs xyz
Online Invoices, Bank
Sync,...
4’000 Google
Searches / Mt
250 Social
Mentions / Mt

Topic Share of Voice
Your
Topic
Your Voice
Competitor
Your Goal

9
Facebook Topic Data

Visual Insights?
10

Communicating smart?
1. Relevant
2. Awesome
3. Efficient

Communicating smart?
1. Relevant
2. Awesome
3. Efficient

Nestlé, ww, Facebook
1500 pieces of content
$127,500 / Day
for Social Media Management
Source: Percolate

20
Social Media Management

Marketing Automation

Relevant
Conquer topics, plan based on data
Awesome
Be bold, beautiful
Efficient
Outreach influencers and use smart tools
Mike Schwede, Creative Commons 3.0 BY SA

@mikeschwede
mike@schwede.ch

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Social Media, Website, User Content und Influencer - wie spielt das zusammen?

Social Media, Website, User Content und Influencer - wie spielt das zusammen?

Social Media, Website, User Content und Influencer - wie spielt das zusammen?

10 praktische Digital-Marketing-Tipps für Startups (IFJ Impuls)

10 praktische Digital-Marketing-Tipps für Startups (IFJ Impuls)

10 praktische Digital-Marketing-Tipps für Startups (IFJ Impuls)

Learning Lunch Content Marketing (All Slides)

Learning Lunch Content Marketing (All Slides)

Learning Lunch Content Marketing (All Slides)

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Self Marketing anlässlich des #Erni GMD #erni2017

Self Marketing anlässlich des #Erni GMD #erni2017

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Shitstorm Scale - how to properly react to a social media backlash

Shitstorm Scale - how to properly react to a social media backlash

Shitstorm Scale - how to properly react to a social media backlash

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Managed by Leads

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cooala - turn your website into a social hub

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Intention Marketing, Online Marketing Konferenz, Bern #omk13

Intention Marketing, Online Marketing Konferenz, Bern #omk13

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Social Media Strategie

Social Media Strategie

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Re:publica2012 Social Media Buzz Analyse #p12

Re:publica2012 Social Media Buzz Analyse #p12

Social Media Buzz Analys@regsprecher #rp12

Social Media Buzz Analys@regsprecher #rp12

Social Media Buzz Analys@regsprecher #rp12

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Republica 2012 #rp12 Buzz Analyse Tag 1 + 2

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Von Social Media zu Social Business

Von Social Media zu Social Business

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TikTok, die Zukunft ist jetzt - Interview im persoenlich magazin

TikTok, die Zukunft ist jetzt - Interview im persoenlich magazin

TikTok, die Zukunft ist jetzt - Interview im persoenlich magazin

5 Inputs für die Post Social Media Ära

5 Inputs für die Post Social Media Ära

5 Inputs für die Post Social Media Ära

Influencer Marketing

Influencer Marketing

Influencer Marketing

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Social Media, Website, User Content und Influencer - wie spielt das zusammen?

Social Media, Website, User Content und Influencer - wie spielt das zusammen?

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10 praktische Digital-Marketing-Tipps für Startups (IFJ Impuls)

10 praktische Digital-Marketing-Tipps für Startups (IFJ Impuls)

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Learning Lunch Content Marketing (All Slides)

Learning Lunch Content Marketing (All Slides)

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Self Marketing anlässlich des #Erni GMD #erni2017

Self Marketing anlässlich des #Erni GMD #erni2017

Total ernste Surprise-Rede zur Lage der Nation am #catsandbeers

Total ernste Surprise-Rede zur Lage der Nation am #catsandbeers

Total ernste Surprise-Rede zur Lage der Nation am #catsandbeers

Shitstorm Scale - how to properly react to a social media backlash

Shitstorm Scale - how to properly react to a social media backlash

Shitstorm Scale - how to properly react to a social media backlash

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Managed by Leads

Managed by Leads

cooala - turn your website into a social hub

cooala - turn your website into a social hub

cooala - turn your website into a social hub

Intention Marketing, Online Marketing Konferenz, Bern #omk13

Intention Marketing, Online Marketing Konferenz, Bern #omk13

Intention Marketing, Online Marketing Konferenz, Bern #omk13

Social Media Strategie

Social Media Strategie

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Re:publica2012 Social Media Buzz Analyse #p12

Re:publica2012 Social Media Buzz Analyse #p12

Re:publica2012 Social Media Buzz Analyse #p12

Social Media Buzz Analys@regsprecher #rp12

Social Media Buzz Analys@regsprecher #rp12

Social Media Buzz Analys@regsprecher #rp12

Republica 2012 #rp12 Buzz Analyse Tag 1 + 2

Republica 2012 #rp12 Buzz Analyse Tag 1 + 2

Republica 2012 #rp12 Buzz Analyse Tag 1 + 2

Von Social Media zu Social Business

Von Social Media zu Social Business

Von Social Media zu Social Business

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Was ist Social Media

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Social Media Reporting & ROI

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RSA Conference Exhibitor List 2024 - Exhibitors Data

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Falcon Invoice Discounting: The best investment platform in india for investors

Falcon Invoice Discounting

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A DAY IN THE LIFE OF A SALESMAN / WOMAN

A DAY IN THE LIFE OF A SALESMAN / WOMAN

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Dr. Admir Softic_ presentation_Green Club_ENG.pdf

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John Halpern sued for sexual assault.pdf

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Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...

Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...

Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...

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A DAY IN THE LIFE OF A SALESMAN / WOMAN

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2. Communicating smart? 1. Relevant 2. Awesome 3. Efficient

3. «Markets are conversations.» Cluetrain Manifesto, 1999 →No conversations? No markets! Mike Schwede Mike Schwede, Creative Commons 3.0 BY SA

4.

5. Awesome Product, great Service. Look how we do it! My problems, my dreams, my needs, my… whatever Mike Schwede, Creative Commons 3.0 BY SA

6. Visions & Needs Knowledge & Help Products & Services Solutions & Features Mike Schwede, Creative Commons 3.0 BY SA Content Funnel

7. 5 morning routines for a great monday 3 KPI for better cash management Bexio! Bexio vs xyz Online Invoices, Bank Sync,... 4’000 Google Searches / Mt 250 Social Mentions / Mt

8. Topic Share of Voice Your Topic Your Voice Competitor Your Goal

9. 9 Facebook Topic Data

10. Visual Insights? 10

11. Communicating smart? 1. Relevant 2. Awesome 3. Efficient

13.

15.

16. Communicating smart? 1. Relevant 2. Awesome 3. Efficient

19. Nestlé, ww, Facebook 1500 pieces of content $127,500 / Day for Social Media Management Source: Percolate

20. 20 Social Media Management

21. Marketing Automation

22. Relevant Conquer topics, plan based on data Awesome Be bold, beautiful Efficient Outreach influencers and use smart tools Mike Schwede, Creative Commons 3.0 BY SA

23. @mikeschwede mike@schwede.ch