[PDF] Press release: smart times 2010: a parade, parties, and a world record [http://www.lifepr.de?boxid=183801]

1. Guest Service Zell am See-Kaprun, A-5700 Zell am See
Tel. +43 6542 7700, Fax +43 6542 72032, Internet: www.zellamsee-kaprun.com
PRESS RELEASE
Summer 2010
smart times 2010: a parade,
parties, and a world record
About 4,000 fans flocked to the world's
largest smart meeting in Zell am See-Kaprun
There are few cars which are smaller than a smart - if any!
Normally two people can comfortably have a seat in the nimble
little car from Germany. But the smart times, the world's largest
international meeting of passionate smart drivers, are anything but
normal. Consequently, it does not come as a surprise that last
weekend the common notion of the capacity of a smart had to be
revised.
Last Friday people from all over Europe set course for the holiday
destination Zell am See-Kaprun, where this one-of-a-kind event
promised its visitors fun and entertainment once again. And it was
not least the intent to cut a world record on Saturday that
guaranteed for a mixture of enthusiasm and incredulousness. As
many as 16 young ladies of a cheerleader team from Innsbruck
were able to squeeze into just one smart fortwo, thus cutting the
former world record of 15 passengers. It did not exactly look
comfortable but a record is a record.
About 4,000 people from all over the world could not afford to miss
this cult festival staged in Zell am See and Kaprun. In glorious,
sunny weather, the smart community met at Zell's airfield to 'check
in' for the event. Some participants who could not wait for the 2010
edition of the smart times to kick off had come to the region some
days in advance to enjoy the supporting programme in the run-up
including a 'Power Drive' race, the opportunity to test the new
smart with an electric drive, and a leisurely ride around Lake Zell.
The blue heart of the region which boasts drinking-water quality
was at the focus on Saturday, too. Just like in previous years,
smart drivers were invited to join the meanwhile traditional parade
along the shore of Lake Zell. More than 600 out of 800 cars had
→ Visitors: more than
4,000 smart fans
flocked to Zell am See
and Kaprun.
→ Parade: 600 out of
800 cars lined up like
beads on a string on
Saturday.
→ World record: 16
young ladies were able
to 'take a seat' in just
one smart fortwo.

2. Guest Service Zell am See-Kaprun, A-5700 Zell am See
Tel. +43 6542 7700, Fax +43 6542 72032, Internet: www.zellamsee-kaprun.com
PRESS RELEASE
Summer 2010
met at the airfield before to form a long line. Finally at 11 am the
cars set out to roam the region lined up like beads on a string. For
many participants of the smart times this was the undisputed
highlight of the weekend.
The parade had strong competition, though. In an amazing show
consisting of two parts, stuntmen demonstrated that the tiny cars
hide more under their bonnets than can be assumed at first sight.
In addition, three bodybuilders flexed their muscles and hauled five
smarts over a distance of 40 metres. On Friday and Saturday
evening, the parties at the marquee and at Kaprun Castle offered
guests of the smart times the perfect opportunity to enjoy a drink
and great music after sunset.
For more information on the region Zell am See-Kaprun and its
holiday offers please visit presse.zellamsee-kaprun.com on the
Internet.
Contact within the region
Guest Service Zell am See-Kaprun
Phone +43 (0)6542 - 770 0
welcome@zellamsee-kaprun.com
http://www.zellamsee-kaprun.com
Press contact
knoefler-journalist . media + communications GmbH
Mr. Benjamin Knöfler
Phone +49 (0)6028 - 80729 0
zellkaprun@kj-media.com
http://www.knoefler-journalist.com

3. Guest Service Zell am See-Kaprun, A-5700 Zell am See
Tel. +43 6542 7700, Fax +43 6542 72032, Internet: www.zellamsee-kaprun.com
PRESS RELEASE
Summer 2010
Information summary
The holiday region of Zell am See-Kaprun with its 14,000 beds and
two million overnight stays per year is one of the most important
holiday destinations in Austria. The beautiful flora and fauna in the
Alpine panorama and Lake Zell guarantee relaxation and well-
being. Golfing, hiking, and bathing are at the focus for the summer
time programme, but visitors can choose from more than 40 other
activities as well. During the cold season, fun on skis and boards
make sure that there is no dull moment. Skiers can comfortably
reach the 138 kilometres of slopes covered with powder snow by
one of the 54 lifts. Snowboarders enjoy the perfect conditions of
the Snowpark on the 2,600-metre-high glacier plateau. Even in the
summer you can swish down the slopes here. And family-
friendliness is a top priority in Zell am See and Kaprun. For this
reason, the region has already received various awards.