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Social Media
in the Church
of Upper
Austria

European Christian Internet
Conference, Rome
11th - 14th June 2012
Andrea
                Mayer-Edoloeyi
●   Social Media Manager in the
    Communications Office of the
    Catholic Church of Upper Austria and
    for „Katholische Aktion“ (official lay
    people organisation)
●   „Digital Native“
●   http://kirche20.at
Social Media is
personal communication!

 The joys and the hopes,
 the griefs and the
 anxieties of the wo/men
 of this age …



       Gaudium et Spes,
       2nd Vatican Council
What can you do as Social
Media Manager with
15 hours a week
in a area with 1 Million
Catholic Christians?
                            Reduce
Some Components ...          to the
                              max
Our Strength as a church
●   A very, very good message.
●   A lot of volonteers.
●   Lay people are credible witnesses
    of the Gospel.
Social Media is a
Bottum-up-Development




                         You cannot
                  organize personal
                   communication
                    in a centralicist
                               way.
Social Media
is a Charisma
Everybody who
wants to do,
should have
the possibility
to communicate
in the Social Web.
Not everybody
has to do it.
Exception: Youth work.
The „Job“ of the Church
●   Support
●   Networking
●   Infrastructure (like Wifi in
    church locations)
●   Specific „best practice“
    projects
●   Guideslines
Catholic Church of Upper Austria

A lot of decentral
Social Media Channels
●   Facebook and Twitter-Profiles and
    Blogs of Persons (lay people and
    priests)
●   Facebook pages and groups
      –   parishes
      –   youth groups, youth centers, ...
      –   Catholic Women's Movement, ...
      –   thematic Pages like „Workfree Sunday“,
          „Pilgrimages“, ...
Catholic Church of Upper Austria
Support platform and blog on
Church and Social Media
http://kirche20.at
Individual Counselling for parishes and
church organisations
Education: basic know-how for
professionals and volunteers (know-how
connects and is the basis for decicions)
Barcamp once a year
International networking: trends, ...
Catholic Church of Upper Austria
Support platform and blog on
Church and Social Media
http://kirche20.at
Catholic Church of Upper Austria

Network for bloggers




Blog aggregation
http://thematisch.at
Catholic Church of Upper Austria

Specific projects
Wifi offensive for church locations *
Geocaching *
Community for pilgrims
Crowdsourcing „Day of Parish Pic“
App for youth work methodics
(Catholic Youth) *
Crowdsourcing quotations on
2nd Vatican Council (Catholic Action) *
* not jet arranged or not ready
Thank you!
Who is sitting on this couch?
We do not use the
   Internet, we live on the
   Internet and along it.




Piotr Czerski
Who uses Social Media?
Based on empiric studies like „Sinusstudie“


Net people are mostly
●   postmodern-minded, have multi-optional
    lifestyles
●   do not persive religion and
    church in their daily lives
Typically „churchly people“ are often Digital
Outsiders or Immigrants.
→ You cannot reach a lot of typically „churchly
people“ via social media activities.
→ You can make new contacts with baptized
people and others.
Net inculturation*
Mutual learning process

                                   Experience
                                    realm of
                                   net people
   Message
    of the
    Gospel


                  * A concept of mission theology
God love Geeks
Credits Pics:

Buttons: Flickr CC by-nc-sa KEXINO
Hands: Flickr CC by-nc-sa FotoRita [Allstar maniac]
Digital Native: Flickr CC by-sa Gideon Burton
Frau – Mac: Flickr CC by-nc-sa kk+
God live Geeks: Flickr CC by rhurtubia
Lego: Flickr CC by-nc-sa Zanthia
Sofa: Flickr CC by-nc-sa Digitalnative
Ipads: Flickr CC by-nc-sa waferbaby

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Social Media in the Catholic Church of Upper Austria

  • 1. Social Media in the Church of Upper Austria European Christian Internet Conference, Rome 11th - 14th June 2012
  • 2. Andrea Mayer-Edoloeyi ● Social Media Manager in the Communications Office of the Catholic Church of Upper Austria and for „Katholische Aktion“ (official lay people organisation) ● „Digital Native“ ● http://kirche20.at
  • 3. Social Media is personal communication! The joys and the hopes, the griefs and the anxieties of the wo/men of this age … Gaudium et Spes, 2nd Vatican Council
  • 4. What can you do as Social Media Manager with 15 hours a week in a area with 1 Million Catholic Christians? Reduce Some Components ... to the max
  • 5. Our Strength as a church ● A very, very good message. ● A lot of volonteers. ● Lay people are credible witnesses of the Gospel.
  • 6. Social Media is a Bottum-up-Development You cannot organize personal communication in a centralicist way.
  • 7. Social Media is a Charisma Everybody who wants to do, should have the possibility to communicate in the Social Web. Not everybody has to do it. Exception: Youth work.
  • 8. The „Job“ of the Church ● Support ● Networking ● Infrastructure (like Wifi in church locations) ● Specific „best practice“ projects ● Guideslines
  • 9. Catholic Church of Upper Austria A lot of decentral Social Media Channels ● Facebook and Twitter-Profiles and Blogs of Persons (lay people and priests) ● Facebook pages and groups – parishes – youth groups, youth centers, ... – Catholic Women's Movement, ... – thematic Pages like „Workfree Sunday“, „Pilgrimages“, ...
  • 10. Catholic Church of Upper Austria Support platform and blog on Church and Social Media http://kirche20.at Individual Counselling for parishes and church organisations Education: basic know-how for professionals and volunteers (know-how connects and is the basis for decicions) Barcamp once a year International networking: trends, ...
  • 11. Catholic Church of Upper Austria Support platform and blog on Church and Social Media http://kirche20.at
  • 12. Catholic Church of Upper Austria Network for bloggers Blog aggregation http://thematisch.at
  • 13. Catholic Church of Upper Austria Specific projects Wifi offensive for church locations * Geocaching * Community for pilgrims Crowdsourcing „Day of Parish Pic“ App for youth work methodics (Catholic Youth) * Crowdsourcing quotations on 2nd Vatican Council (Catholic Action) * * not jet arranged or not ready
  • 15. Who is sitting on this couch?
  • 16. We do not use the Internet, we live on the Internet and along it. Piotr Czerski
  • 17. Who uses Social Media? Based on empiric studies like „Sinusstudie“ Net people are mostly ● postmodern-minded, have multi-optional lifestyles ● do not persive religion and church in their daily lives Typically „churchly people“ are often Digital Outsiders or Immigrants. → You cannot reach a lot of typically „churchly people“ via social media activities. → You can make new contacts with baptized people and others.
  • 18. Net inculturation* Mutual learning process Experience realm of net people Message of the Gospel * A concept of mission theology
  • 20. Credits Pics: Buttons: Flickr CC by-nc-sa KEXINO Hands: Flickr CC by-nc-sa FotoRita [Allstar maniac] Digital Native: Flickr CC by-sa Gideon Burton Frau – Mac: Flickr CC by-nc-sa kk+ God live Geeks: Flickr CC by rhurtubia Lego: Flickr CC by-nc-sa Zanthia Sofa: Flickr CC by-nc-sa Digitalnative Ipads: Flickr CC by-nc-sa waferbaby