Diese Präsentation wurde erfolgreich gemeldet.
Wir verwenden Ihre LinkedIn Profilangaben und Informationen zu Ihren Aktivitäten, um Anzeigen zu personalisieren und Ihnen relevantere Inhalte anzuzeigen. Sie können Ihre Anzeigeneinstellungen jederzeit ändern.
Wolfgang Gumpelmaier
WerdeDigital, Juni 2015
Crowdfunding-Einführung
• Digital Media Berater
• Social Media
• Crowdfunding
• Social Film Marketing
• Digitale Kommunikation
• Blogger, Autor, V...
Textquelle: Gumpelmaier, Wolfgang: Crowdfunding: What‘s in it for development aid?
Logos: artistShare, Sellaband, Indiegog...
Textquelle: Jeff Howe: Crowdsourcing: A Definition
Bildquelle: Manifestation of crowdsourcing (Glockner/Holzner (2012): Das...
„crowdfunding is about the financing of
projects and people by (large) crowds.“
Die Definition von Crowdfunding
Bildquelle: Eigendarstellung
Die vier Arten von Crowdfunding
Bildquelle: Crowdfunding Industry Report 2013
Logos AT-Plattformen: CONDA - 1000x1000 - Starte Dein Projekt - Respekt.net ...
Crowdfunding Plattformen
Logos AT-Plattformen: CONDA - 1000x1000 - Starte Dein Projekt - Respekt.net -
Greenrocket - Crowd...
Crowdfunding Plattformen
Screenshot: startnext.de
Crowdfunding Plattformen
Screenshot: visionbakery.com
Crowdfunding Plattformen
Screenshot: indiegogo.com
Crowdfunding Plattformen
Screenshot: kickstarter.com
Quelle: Bank Austria Kunstpreis
Crowdfunding Plattformen
Crowdfunding Plattformen
Screenshot: Respekt.net
Quelle: Mit.Einander für Vorarlberg
Regionalfunding Plattformen
Bild: Visua.ly
Funktionsweise von Crowdfunding
Bild: XKCD
Funktionsweise von Crowdfunding
Quelle: 10 Tipps für eine erfolgreiche Crowdfunding-Kampagne
Crowdfunding Tipps
1. Eine Community aufbauen
2. Crowdfunding...
Crowdfunding Beispiele
Screenshot: Nuapua
Screenshot: SOLiPOWER bei Indiegogo
Crowdfunding Beispiele
Screenshot: HOLIS MARKET bei wemakeit
Crowdfunding Beispiele
Screenshot: aergo
Crowdfunding Beispiele
Screenshot: b-cared
Upcoming Crowdfunding
Quelle: MANA Apfelwein
Upcoming Crowdfunding
Crowdfunding Ressourcen
Quellen:
ikosom Crowdfunding Handbuch und Crowdfunding Talk auf ununi.TV und Crowdfunding-Newslett...
Crowdfunding Initiativen
Quellen:
German Crowdfunding Network und Crowdfunding-Sprechstunde der Creative Region
http://gumpelmaier.net
http://www.twitter.com/gumpelmaier
http://www.facebook.com/gumpelmaier
http://crowdfundingin3wochen...
Nächste SlideShare
Wird geladen in …5
×

Crowdfunding Webinar (WerdeDigital)

3.856 Aufrufe

Veröffentlicht am

Im Rahmen der Initiative WerdeDigital.at habe ich eine kurze Einführung in das Thema Crowdfunding gegeben.

https://www.werdedigital.at/2015/05/projekte-ueber-das-internet-finanzieren-crowdfunding-im-webinar-12/

Veröffentlicht in: Bildung
  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Antworten 
    Sind Sie sicher, dass Sie …  Ja  Nein
    Ihre Nachricht erscheint hier
  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Antworten 
    Sind Sie sicher, dass Sie …  Ja  Nein
    Ihre Nachricht erscheint hier
  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Antworten 
    Sind Sie sicher, dass Sie …  Ja  Nein
    Ihre Nachricht erscheint hier
  • If you want to download or read this book, Copy link or url below in the New tab ......................................................................................................................... DOWNLOAD FULL PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... .........................................................................................................................
       Antworten 
    Sind Sie sicher, dass Sie …  Ja  Nein
    Ihre Nachricht erscheint hier
  • If you want to download or read this book, copy link or url below in the New tab ......................................................................................................................... DOWNLOAD FULL PDF EBOOK here { http://bit.ly/2m6jJ5M } .........................................................................................................................
       Antworten 
    Sind Sie sicher, dass Sie …  Ja  Nein
    Ihre Nachricht erscheint hier

Crowdfunding Webinar (WerdeDigital)

  1. 1. Wolfgang Gumpelmaier WerdeDigital, Juni 2015 Crowdfunding-Einführung
  2. 2. • Digital Media Berater • Social Media • Crowdfunding • Social Film Marketing • Digitale Kommunikation • Blogger, Autor, Vortragender, Coach • CF- Beobachter bei www.ikosom.de • Mitglied im German Crowdfunding Network • Betreiber des Crowdfunding-Newsletter • Host des Online Crowdfunding Workshop • Co-Founder von www.ununi.tv • Trendscout bei TrendOne • Community Manager bei CREATIVE REGION Web: gumpelmedia - digital media agentur Bildquelle: Roland Wimmer Photography Zu meiner Person Wolfgang Gumpelmaier
  3. 3. Textquelle: Gumpelmaier, Wolfgang: Crowdfunding: What‘s in it for development aid? Logos: artistShare, Sellaband, Indiegogo, Kickstarter, Startnext, Seedmatch, Betterplace , Respekt.net Die Geschichte des Crowdfundings „But it was only with the advent of the Internet that this alternative form of project funding could develop towards an open and transparent financing tool with its own infrastructure in the form of crowdfunding-platforms (CFPs).“ 2003 2006 2008 2009 2010 2011
  4. 4. Textquelle: Jeff Howe: Crowdsourcing: A Definition Bildquelle: Manifestation of crowdsourcing (Glockner/Holzner (2012): Das Geld der Masse - Crowdfunding als neues Finanzierungsmodell in der Filmbranche?! Die Definition von Crowdfunding “Simply defined, crowdsourcing represents the act of a company or institution taking a function once performed by employees and outsourcing it to an undefined (and generally large) network of people in the form of an open call.”
  5. 5. „crowdfunding is about the financing of projects and people by (large) crowds.“ Die Definition von Crowdfunding
  6. 6. Bildquelle: Eigendarstellung Die vier Arten von Crowdfunding
  7. 7. Bildquelle: Crowdfunding Industry Report 2013 Logos AT-Plattformen: CONDA - 1000x1000 - Starte Dein Projekt - Respekt.net - Greenrocket - Crowd Capital - Common Vienna - Inject Power - DasErtragreich Crowdfunding Plattformen
  8. 8. Crowdfunding Plattformen Logos AT-Plattformen: CONDA - 1000x1000 - Starte Dein Projekt - Respekt.net - Greenrocket - Crowd Capital - Common Vienna - Inject Power - DasErtragreich - SideInvest ✓Crowdfunding-Modell ✓Beteiligungsmodell ✓Bearbeitungsdauer ✓Kosten/Provision ✓Payment-System ✓Einschränkungen ✓Bekanntheit ✓Community ✓Funktionen ✓Usability ✓Sprache ✓Projekte ✓Verträge ✓Design
  9. 9. Crowdfunding Plattformen Screenshot: startnext.de
  10. 10. Crowdfunding Plattformen Screenshot: visionbakery.com
  11. 11. Crowdfunding Plattformen Screenshot: indiegogo.com
  12. 12. Crowdfunding Plattformen Screenshot: kickstarter.com
  13. 13. Quelle: Bank Austria Kunstpreis Crowdfunding Plattformen
  14. 14. Crowdfunding Plattformen Screenshot: Respekt.net
  15. 15. Quelle: Mit.Einander für Vorarlberg Regionalfunding Plattformen
  16. 16. Bild: Visua.ly Funktionsweise von Crowdfunding
  17. 17. Bild: XKCD Funktionsweise von Crowdfunding
  18. 18. Quelle: 10 Tipps für eine erfolgreiche Crowdfunding-Kampagne Crowdfunding Tipps 1. Eine Community aufbauen 2. Crowdfunding ernst nehmen              3. Einen Budgetplan erstellen 4. Einen Kommunikationsplan erstellen 5. Eine ansprechende Projektseite gestalten 6. Die eigene Kampagne testen 7. Mit einem Knall loslegen 8. Eine Geschichte erzählen 9. Mit Stretch Goals und Zusatzprämien arbeiten 10. Nach dem Crowdfunding weitermachen
  19. 19. Crowdfunding Beispiele Screenshot: Nuapua
  20. 20. Screenshot: SOLiPOWER bei Indiegogo Crowdfunding Beispiele
  21. 21. Screenshot: HOLIS MARKET bei wemakeit Crowdfunding Beispiele
  22. 22. Screenshot: aergo Crowdfunding Beispiele
  23. 23. Screenshot: b-cared Upcoming Crowdfunding
  24. 24. Quelle: MANA Apfelwein Upcoming Crowdfunding
  25. 25. Crowdfunding Ressourcen Quellen: ikosom Crowdfunding Handbuch und Crowdfunding Talk auf ununi.TV und Crowdfunding-Newsletter
  26. 26. Crowdfunding Initiativen Quellen: German Crowdfunding Network und Crowdfunding-Sprechstunde der Creative Region
  27. 27. http://gumpelmaier.net http://www.twitter.com/gumpelmaier http://www.facebook.com/gumpelmaier http://crowdfundingin3wochen.ununi.tv/ Vielen Dank für die Aufmerksamkeit! wolfgang@gumpelmaier.net

×