Customer-recovery strategy leads increased profitability and stronger loyalitiy of customers.

1. CRS| HMC Market Consulting | October 2014
„Customer RecoveryStrategy“

2. October2014 |Customer-recoverystrategy–HMC Hans Herrmann
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Customer-recoverystrategy
Potential
customers
Existingcustomers
Former
customers
Customer- acquisitionstrategy
Customer-retentionstrategy
Customer-recoverystrategy
Customermanagement

3. October2014 |Customer-recoverystrategy–HMC Hans Herrmann
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Customer-recoverystrategy
Reasonsfor customerrecovery
•BritishAirwayshascalculatedthatthismeasurebringsreturnsof 200%.
•Eventhoughcustomersmayhavebeenlost, the company stillenjoysa certaingoodwill. Afterall, thesecustomerswereonce the company’spartners.
•Followingrecovery, theyshow increasedconfidenceand strongerloyality.
•Recoveryleadsincreasedprofitability, largelybecausethe business relationshiphasexpanded, an expansionbasedon strongercommitmentand a greaterreadinessto recommendthe company to others.

4. October2014 |Customer-recoverystrategy–HMC Hans Herrmann
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Customer loyality/profitability

5. October2014 |Customer-recoverystrategy–HMC Hans Herrmann
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Customer loyality/profitability
Time

6. October2014 |Customer-recoverystrategy–HMC Hans Herrmann
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Customer-recoverystrategy
Approach

7. October2014 |Customer-recoverystrategy–HMC Hans Herrmann
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contact
HMC Market/PR ConsultingHans Herrmann
Dr.-Albach-Straße 28
D-64720 Michelstadt
Telefon: +49 (0) 6061-70.18.83
Fax: +49 (0) 6061-70.18.84Mobil:+49 (0) 171 -450.74.93
E-Mail: info@market-consulting.eu
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Ansprechpartner für diese Präsentation:
Hans Herrmann