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Don’t Forget The Basics: Why strong ethical practices are essential to publishing success

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Frank Alkyer's slides from May 26, 2011 ASBPE webinar, B2B Ethical Struggles and Solutions in a New-Media Era

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Don’t Forget The Basics ,[object Object],[object Object]
The Ethical Crisis ,[object Object],[object Object],[object Object]
Honey, I shrunk the Ad Budgets the Ad Budgets ,[object Object],[object Object],[object Object],[object Object]
What’s This Got To Do With Ethics? ,[object Object],[object Object],[object Object]
List Abuse ,[object Object],[object Object],[object Object]
List Abuse ,[object Object],[object Object]
List Abuse
List Abuse
Press Release Abuse ,[object Object],[object Object],[object Object]
Citizen Journalist Abuse ,[object Object],[object Object],[object Object]
Citizen Journalist Abuse
Fair Use Abuse ,[object Object],[object Object]
Aggregation Woes ,[object Object],[object Object]
Aggregation Woes
Finding Ethical Solutions
Finding Solutions ,[object Object],[object Object],[object Object],[object Object]
Finding Solutions ,[object Object],[object Object],[object Object]
Making Sense of Ethics at Maher Pubs ,[object Object]
Making Sense of Ethics at Maher Pubs ,[object Object],[object Object]
Making Sense of Ethics at Maher Pubs ,[object Object],[object Object],[object Object]
Making Sense of Ethics at Maher Pubs ,[object Object],[object Object],[object Object]
Questions and comments ,[object Object],[object Object]

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