3. Michael Praetorius
Snapchat Stories & Facebook Instant Articles
3
Snapchat Stories &
Facebook Instant articles
create a unique
user experience for
consuming rich media
on mobile.
Targeted
Realtime
Content
12. Michael Praetorius
Co-create vibrant content with passionated users
and engage your target group to interact with.
Connect personalities, influencers and your target group
with content and events.
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EXPERT GENERATED CONTENT
14. Michael Praetorius
How to find & select your influencers
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why?
who? what?
how? where?
fake occasion
daily mood news
celebrities
influencers
general media
brand / partner
discussions
activities
You brand as
platform
close
curated
connecting
guest
authors
B2B
Personalities
peer groups
visual strident
events
PASSION.
REACH.
EXCELLENCE.
15. Michael Praetorius
What Siemens did: Blogger Relations
In advance of the IFA Launch of its new
premium fully automated coffee machine
Siemens invited lifestyle-, tech- and
foodbloggers to an exclusive presentation at a
coffee roastery.
A Product manager and two engineers were on
hand for Q&As. The event was accompanied
by a professional photographer and a popular
and social media-affine barista.
Main objectives of the event were the creation
of fascinating stories and images around coffee
and Siemens’ coffee world and boosting brand
awareness, reach and trust.
15
18. Michael Praetorius
Ferrero - Compliments App
On Facebook, duplo motivates users
to show their appreciation to people
they love with a few clicks.
How to create a compliment
choose a category (family & friends,
love, work)
choose name & compliment
send the compliment (via message,
mail, share or print it)
stick a duplo on the printed version
18
Für Alissa