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DAS NEUE GESICHT 

DES KONSUMENTEN
Online Shopper werden immer älter
City as a Customer: Urbanisierung
eröffnet neue Mögli...
DIESE5KRÄFTEDOMINIERENDIECONSUMERTRENDS
INNOVATIVE TECHNOLOGIEN
Wir leben in einer mobilen Welt
Big Data als Basis für die...
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Diese 5 Kräfte dominieren die Consumer Trends

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Die nächsten 15 Jahre werden weitere bahnbrechende Umstrukturierungen nach sich ziehen. Trends, neue Wege der Customer Journey und innovative Technologien kommen auf die Führungsriege im Retail zu. Der Wandel der Konsumentenlandschaft wird von 5 Kräften angetrieben.

Veröffentlicht in: Internet
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Diese 5 Kräfte dominieren die Consumer Trends

  1. 1. DAS NEUE GESICHT 
 DES KONSUMENTEN Online Shopper werden immer älter City as a Customer: Urbanisierung eröffnet neue Möglichkeiten 
 für den Handel Bis 2025 werden 35 Megastädte die enorme Summe von 30 Billionen US-Dollar zur Weltwirtschaft beisteuern Millennials sorgen für Shopping Boom GEOPOLITISCHE 
 DYNAMIK Verschiebung der Wirtschaftskraft Zunehmende wirtschaftliche Vernetzung Industrie 4.0 auf dem Vormarsch NEUE FORMEN DES 
 PERSÖNLICHEN VERBRAUCHS Kaufen wird immer bequemer 
 dank mCommerce Fokus auf eHealth und Wellness- Produkte Personalisierung wird immer wichtiger Sharing economy Verbraucher erwarten Kauferlebnisse Lokale Kaufentscheidungen nehmen zu Usability als zentrales Thema © twt.de DIESE5KRÄFTEDOMINIERENDIECONSUMERTRENDS
  2. 2. DIESE5KRÄFTEDOMINIERENDIECONSUMERTRENDS INNOVATIVE TECHNOLOGIEN Wir leben in einer mobilen Welt Big Data als Basis für die Customer Journey Produkte aus dem 3D-Drucker nehmen zu Robotik unterstützt Mensch und Produktion Konsumenten lassen sich von Social Media- Bewertungen lenken Internet of Things Virtual Reality Wearables STRUKTURVERSCHIEBUNGEN IN DER INDUSTRIE Aktive Investoren Direct-to-consumer Modelle Digitale Talente werden immer begehrter © twt.de
  3. 3. © twt.de TWTINTERACTIVEGROUP Corneliusstraße 20-22 D-40215 Düsseldorf www.twt.de T +49 (0) 211- 601 601-0 F +49 (0) 211- 601 601-19 M info@twt.de

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