This document discusses improving mobile performance and measuring impact. It addresses growing mobile traffic and the need to improve the user experience on mobile. It covers testing site speed, optimizing ads for mobile, and attributing conversions across devices and touchpoints to understand mobile's impact. Attribution is important as 30% more conversions are now attributed to mobile. The document provides resources for testing, benchmarks, and understanding how to measure store visits from mobile.
6. Confidential + Proprietary
MEINE SEITE SIEHT AUF DEM DESKTOP GUT AUS
Home Lorem Donec Quisque
Lorem ipsum dolor sit amet, consectetur
adipiscing elit.
Donec
Donec tincidunt viverra nisl, quis convallis
orci ullamcorper id. Vivamus in scelerisque
dolor. Quisque ornare porta cursus. Nullam
a dui consectetur, finibus massa imperdiet,
egestas diam. Link
Cras in augue mi. Praesent vel elementum
lorem. Nulla venenatis id urna mattis
facilisis. Hier clicken
Lorem
Lorem ipsum dolor sit amet, consectetur
adipiscing elit. Donec tincidunt viverra nisl,
quis convallis orci ullamcorper id.
Vivamus in scelerisque dolor.
Quisque ornare porta cursus. Nullam a dui
consectetur, finibus massa imperdiet,
egestas diam. Cras in augue mi. Praesent
vel elementum lorem.
Noch ein Link
Nulla venenatis id urna mattis facilisis.
Hier verlinked Photo left by @sally CC BY-NC 2.0
Photo right by @dailyinvention CC BY-NC 2.0
IMPROVE PERFORMANCE
21. Speed Engagement Conversion Retention
Accelerated Mobile Pages
Progressive Web Apps
Web Payments
Credential Manager + Push Notifications
What technology can help me?
22. Confidential & Proprietary
1) TestMySite
TestMySite.withgoogle.com
1
Simple UI
How are you stacking up:
PageSpeed Insights
scores for a given URL
What should you do:
detailed report on what to
improve
2
3
23. Confidential & Proprietary
2) EMEA mSite Benchmarks for top 20 sites for 3 key industries
EMEA mSite Benchmarks aim to help customers to improve their UX and learn from Industry Leaders.
goo.gl/AbgzWQ
24. Confidential & Proprietary
2) EMEA mSite Benchmarks for top 20 sites for 3 key industries
EMEA mSite Benchmarks aim to help customers to improve their UX and learn from Industry Leaders.
goo.gl/AbgzWQ
39. Confidential + Proprietary
GOOGLE STORE VISITS
AdWords
Search AdClick
Store Visit reported
in AdWords
User visits a Store
“15% of user visited
my store after
clicking on an ad”
MEASURE IMPACT
40. Confidential + Proprietary
Wi-Fi signal strength in
stores
(wi-fi mapping)
GPS location signals
Visit behavior
Industry Standard Signals
Mapping the physical
borders of advertiser
stores
Search query data
Opted-in user panel data
(survey)
Google Earth and Maps
street view data
Google Maps navigation
data
Android & iOS Location
History data
Google’s Unique Signals
MEASURE IMPACT
41. Confidential + Proprietary
12% der Smartphone Nutzer
besuchen einen Laden innerhalb von
30 Tagen nach dem Anzeigenklick.
Ladenbesuche von Mobile sind
21%höher als Desktop bei 50%
günstigeren Kosten/Store Visit.
MEASURE IMPACT