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Marketing 2.0 Presentation, March 30, 2009

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Scott Monty
Scott Monty

This document discusses how the automotive industry, which was in crisis, has used social networking to better connect internally and externally. Ford Motor Company's global digital communications manager, Scott Monty, details how Ford uses internal collaboration tools like SharePoint, blogs, wikis, and RSS, as well as external engagement through Twitter, websites, and email, to drive business and meet customers where they are online through leadership and information sharing. The effectiveness of these strategies is considered.

BusinessTechnologie
1 von 36
Social Networking & the Automotive Industry: Moving Along the Information Superhighway Scott Monty, Global Digital Communications Ford Motor Company
An industry in CRISIS
Strategy
 
Drive one.
 
Meet one.
HOW?
 
 
 
 
 
 
 
Leadership
 
 
Internal
 
[object Object],[object Object],[object Object],[object Object],[object Object]
External
Source: Universal McCann’s Wave3 study, April 2008
 
 
 
 
 
 
Is it working?
 
 
 
 
 
How you can reach me ,[object Object],[object Object],[object Object]

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Marketing 2.0 Presentation, March 30, 2009