Starterpoint Zürich 11.07.2013 Low Cost Online Marketing für Startups - Wie ich mich trotz knappem Budget auf den Social Media Kanälen behaupten kann. Jedes junge Unternehmen muss sich auch im Web bekannt machen. Aber wie kann man sich gegen die grossen Firmen mit grossen Werbebudgets durchsetzen? Durch cleveres Online Marketing, das nicht viel kosten muss!

1. Name des Referenten
Datum
LOW COST
ONLINE MARKETING
FÜR STARTUPS.
Wie ich mich trotz knappem Budget auf den Social Media Kanälen behaupten kann
Manuel P. Nappo, lic. oec. HSG
Director Department of Social Media HWZ

2. Bad News

3. What I would like to discuss with you
1. Social Media Management
2. Best Practice
3. Advices to go

4. Fun Fact
2001 7,6% of world
population had Online-
access
Today 8,6% are on
Facebook

5. Offline experiences ignite online discussions
36 % of User post about brands

6. That’s why I call it...
„Social media is
people
talking with people,
about things they care“
(Manuel P. Nappo)

7. Marketing yesterday and today

8. Marketing yesterday and today

9. HWZ Social Media Management Model

10. What I would like to discuss with you
1. Social Media Management
2. Best Practice
3. Advices to go

11. UBER

12. REQUEST
Tap to select a pickup
location.
RIDE
Sit back and relax, tell your
driver your destination.
RATE
Help us maintain a
quality service by rating
your experience.
A simple product

13. But a good product
UBER focuses 90%+ of its energy on the product,
and then let users do most of the work to get more
signups
If the product is great, then people will theoretically
want to tell others

14. With an intelligent marketing
1.Focus on getting people in cars at a discount
2.Partner with cool events
3.Launch temporary "pop-ups" at cool, highly visibly
and highly attended events
4.Launch cool, edgy marketing stunts

15. And a great support
Proactive reengagement by UBER when clients have
bad experiences
Quick support to client questions/issues/comments
Respond to public customer complaints on Twitter
and Facebook ASAP and with humor!

16. GIVE10GET10
Driving virality

17. Testimonials

18. Anticipate events

19. #OMGUBERICECREAM
Pure, unadulterated, marketing awesomeness

20. UBER at SXSW

21. UBERcade

22. What I would like to discuss with you
1. Social Media Management
2. Best Practice
3. Advices to go

23. Start with monitoring

24. Analyze your competitors

25. One thing at the time

26. Be yourself

27. Engage

28. Ask questions

29. Be positive

30. Show humor

31. Make a plan

32. Offer something

33. 1. Krisen im Web
2. Wie entstehen sie
3. Don’ts and Dos
4. Points to go
Improvise

34. Looking forward to hearing from you

35. Looking forward to hearing from you
www.about.me/mpn