9. 0
5
10
15
20
25
30
35
40
45
Jan
01,
2012
50
Jan
11,
2012
Jan
21,
2012
Jan
31,
2012
Feb
10,
2012
Playmobil
Feb
20,
2012
Mar
01,
2012
Mar
11,
2012
Mar
21,
2012
Mar
31,
2012
Apr
10,
2012
Apr
20,
2012
Apr
30,
2012
All
Brands
Global
May
10,
2012
May
20,
2012
May
30,
2012
Jun
09,
2012
Jun
19,
2012
Jun
29,
2012
Jul
09,
2012
Jul
19,
2012
Linear
(Playmobil)
Jul
29,
2012
Aug
08,
2012
Aug
18,
2012
Aug
28,
2012
Sep
07,
2012
Sep
17,
2012
Sep
27,
2012
Das Ergebnis:
Oct
07,
2012
Oct
17,
2012
Oct
27,
2012
Linear
(All
Brands
Global)
Nov
06,
2012
Nov
16,
2012
Stark sinkendes Engagement
neue Format radikal ab (Beispiel: Globale Pages)
Anzahl der Fanposts nimmt mit Umstellung auf das
10. In konkreten Zahlen
facebook.com/ Brands Global
Playmobil
Pre-Timeline 15,93 13,30
Post-Timeline 11,25 8,97
Differenz
Engagement -29,38% -32,54%
Anzahl Fanposts pro Tag auf facebook.com/Playmobil
12. 0
5
10
15
20
25
30
35
Jan
01,
2012
Jan
08,
2012
Jan
15,
2012
Jan
22,
2012
Jan
29,
2012
Feb
05,
2012
Feb
12,
2012
Feb
19,
2012
Feb
26,
2012
Mar
04,
2012
Mar
11,
2012
Mar
18,
2012
PLAYMOBIL
Deutschland
Mar
25,
2012
Mar
01,
2012
Mar
08,
2012
Mar
15,
2012
Mar
22,
2012
Mar
29,
2012
Apr
05,
2012
Apr
12,
2012
Apr
19,
2012
Marken
gesamt
DE
Apr
26,
2012
May
03,
2012
May
10,
2012
May
17,
2012
May
24,
2012
May
31,
2012
Jun
07,
2012
Jun
14,
2012
Jun
21,
2012
Jun
28,
2012
Jul
05,
2012
Jul
12,
2012
Jul
19,
2012
Jul
26,
2012
Linear
(PLAYMOBIL
Deutschland)
Aug
02,
2012
Aug
09,
2012
Aug
16,
2012
Aug
23,
2012
Aug
30,
2012
Sep
06,
2012
Sep
13,
2012
Sep
20,
2012
Sep
27,
2012
Oct
04,
2012
Oct
11,
2012
bei PLAYMOBIL Deutschland
Oct
18,
2012
Linear
(Marken
gesamt
DE)
Oct
25,
2012
Nov
01,
2012
Nov
08,
2012
Nov
15,
2012
Leicht gestiegenes Engagement auf FB
13. In konkreten Zahlen
Playmobil Brands
Deutschland Deutschland
Pre-Timeline 6,61 2,75
Post-Timeline 7,16 1,68
Differenz
Engagement +8,17% -38,78%
Fanposts pro Tag auf
facebook.com/PlaymobilDeutschland
26. 270 Kollegen.
London, Mailand, München, New York, Paris,
São Paulo, Singapur, Sydney.
adidas, Siemens, o2, PLAYMOBIL, Liebherr,
Nemetschek, LVMH, …
We Are Social.
Nuff said.
27. Vielen Dank!
http://wearesocial.de
bastian.scherbeck@wearesocial.de
skype: bastianscherbeck
twitter: thehartworker