The document discusses two studies on the negative effects of recruitment procedures on organizational and product image. The first study found that receiving a rejection or being entered into a recruitment database led to lower ratings of organizational image, employer image, and intention to apply compared to receiving a job interview invitation. Product ratings were largely unaffected. The second study replicated these negative effects of rejections on organizational image for different types of companies and products. While product familiarity and buying intentions were unaffected, rejections led to lower product quality ratings, especially for a consumer brand compared to an industrial brand. In summary, the studies show that rejections and recruitment database entries can damage organizational image and reputation, while mostly not influencing existing product ratings