Wir blickten in die nahe Zukunft: Dr. Kimo Quaintance und Alissia Iljaitsch beleuchteten das Thema „Virtual Reality im Marketing“ mit zwei inspirierenden Vorträgen aus visionär-wissenschaftlicher und aus praktischer Sicht.
5. WHAT MAKES VIRTUAL REALITY UNIQUELY POWERFUL?
• The first media to drive our senses in the way we are
designed to perceive the world
• Can create the experience of ‘presence’
• Can create a strong sense of empathy
• Can have powerful psychological impacts on users
6. An incredibly exciting innovation in
marketing is coming, and most
companies are going to miss it…
because they won’t understand it.