13. Example: The (r)evolution of print media consumer Reader Pasive User Active Participant generating content Journalist Publisher Producer Advertiser
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17. The role of marketing research is changing: from a supplier to the consultant Data Collection Integrating the research as a strategic function in marketing decision process. Mulliple Source Data Management Data Fusion, Data Mining Survey Immersion (video) Etnography Information Insight Intelligence Observation Prediction
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23. [email_address] Thank you! Second option of closing slide VALICON Zagreb Petra Grgeca 9 10000 Zagreb T: +385 1 633 15 00 F: +385 1 631 40 33 [email_address] VALICON Sarajevo Pruš ć akova 2 71000 Sarajevo T: +387 33 688 975 F: +387 33 668 975 [email_address] VALICON Ljubljana Kopitarjeva 2 1000 Ljubljana T: +386 1 420 49 00 F: +386 1 420 49 60 info@valicon.net
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