1. MANAGEMENT CONSULTING WITH FOCUS ON INNOVATION MARKETING
90 EMPLOYEES; OFFICES IN BERLIN AND BEIJING
AGENCY OF TROMMSDORFF + DRÜNER MANAGEMENT AND DIGITAL MARKETING
SPECIALIZED IN SOCIAL MEDIA, CONSULTANCY OF TROMMSDORFF + DRÜNER,
APPLICATIONS AND ENTERPRISE 2.0 SPECIALIZED ON CHINESE MARKET
SCIENTIFIC EXPERTISE SUBSTANTIATED THROUGH COLLABORATION WITH CHAIR OF
CLOSE COLLABORATION WITH TWO UNIVERSITY CHAIRS MARKETING AT TONGJI UNIVERSITY 1

2. CLIENT REFERENCES
CONSULTING INTERNATIONAL BRANDS SINCE 1999
2

3. MISSION STATEMENT
EXECUTION-ORIENTED BUSINESS CONSULTANCY, DIGITAL AGENCY, PRODUCT INNOVATOR
AND INCUBATOR FOR FORWARD-LOOKING AND SUCCESSFUL STRATEGIES, CONCEPTS,
PRODUCTS AND START-UPS
OUR AIM IS TO DEVELOP
THE BEST STRATEGIES, IDEAS AND PRODUCTS …
…EVERYTHING WE DO IS
GROUNDED IN SOLID ANALYSIS …
…WE TAKE RESPONSIBILITY
FOR SUCCESSFUL EXECUTION …
…AND SHARE BUSINESS RISK
WITH OUR PARTNERS
3

4. CENTRAL BELIEFS
td FOCUSES ON COMPETENCE CLUSTERS THAT MATCH TO OUR CENTRAL BELIEFS:
“FUTURE IS DIGITAL AND NETWORKED WITH (SOCIAL) DATA. INNOVATIVE BUSINESS STRATEGIES
AND TECHNOLOGY ARE THE CRITICAL SUCCESS FACTORS.”
ALL PRODUCTS & SERVICES TECHNOLOGY DATA IS THE OIL
WILL BECOME DIGITAL IS THE NEW CREATIVE OF THE 21ST CENTURY
4

5. PRODUCT PORTFOLIO
INNOVATION IS HAPPENING WHERE FORMERLY SEPARATED SCHOOLS OF THOUGHT
START TO OVERLAP: STRATEGY & INNOVATION, CONSUMER INSIGHTS & NEW DATA
AND SOCIAL MEDIA
STRATEGY & INNOVATION
DIGITAL STRATEGY APPLICATION & PLATFORM SOCIAL MEDIA
MOBILE BUSINESS
& PLANNING DEVELOPMENT GOVERNANCE
SOCIAL MEDIA
INNOVATION LABS & NEW SOCIAL RECRUITING & DIGITAL EDUCATION SOCIAL MEDIA MARKETING &
BUSINESS INCUBATION EMPLOYER BRANDING SOLUTIONS COMMUNITY MANAGEMENT
TREND MANAGEMENT DIGITAL PERFORMANCE
OPEN INNOVATION &
& FORESIGHT MANAGEMENT
CUSTOMER INTEGRATION SOCIAL MEDIA MONITORING
& NETNOGRAPHIC IDEATION
INNOVATION & DIGITAL SHOPPER
MARKET RESEARCH MARKETING
CONSUMER INSIGHTS & NEW DATA 5