How Social Data boosts Conversion

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Datentreiber

Presentation at the Conversion Summit, Istanbul 2014: http://conversion.com.tr/conversion-summit-2014/

Marketing

DATENTREIBER
We drive your business forward.
How Social Data
boosts Conversion
Martin Szugat, Conversion Summit 2014

Source: http://www.basicthinking.de/blog/2013/10/16/radio-charivari-und-das-verkorkste-facebook-gewinnspiel-um-10-000-
euro/

Source: https://www.facebook.com/notes/facebook-data-
science/the-formation-of-love/
10152064609253859

Acquisition Activation
Facebook Ads Facebook App

Acquisition Activation
Facebook Ads Facebook App
Facebook Page

Acquisition Activation
Facebook Ads Facebook App
Facebook Share
Facebook Page

Acquisition Activation Revenue
Facebook Ads Facebook App
Facebook Page
Facebook Connect(ed
Website)
Facebook Share

Facebook
Ads
Facebook
Pages
Facebook
Apps
Facebook
Connect
Facebook
Share
Social Data Sources

More information: http://facebook-studio.com/site/agencies/531#/gallery/submission/19039.

Source: http://www.futurebiz.de/artikel/social-commerce-eventbrite-traffic-umsatz-wachstum/
50

Acquisition Activation Revenue
Facebook Ads Facebook App
Facebook Page
Facebook Connect(ed
Website)
Facebook Share
ARPU
Virality
Stickiness

Acquisition Activation Revenue
Facebook Ads Facebook App
Facebook Page
Facebook Connect(ed
Website)
Facebook Share
CPC CPR CPO

Acquisition Activation Revenue
Facebook Ads Facebook App
Facebook Page
Facebook Connect(ed
Website)
Facebook Share
 CAC  CLV

Country
Prize
Source: http://www.snipclip.com

Landing Page for Sweepstake A:
Landing Page for Sweepstake B:
Source: http://www.snipclip.com

2.87
9.12
9.69
6.93
5.55
4.68 4.15 4.09
0 1-5 6-10 11-20 21-30 31-40 41-50 51-60
Sessions per user
Number of app friends
Source: http://www.snipclip.com

DATENTREIBER
We drive your business forward.
Martin Szugat
Managing Director
Phone +49 176 1019 0176
Email martin.szugat@datentreiber.de
Web datentreiber.de
Twitter twitter.com/datentreiber
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XING xing.com/companies/datentreiber/
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Quellenangaben für die
verwendeten Bilder und Grafiken
http://www.shutterstock.de – Diverse
Fotografen: donvictorio, ArtmannWitte, bikeriderlondon, Sascha
Burkard, E.G.Pors, razlomov, xtock, Jirsak, Ollyy, Karramba Production, Simon
Bratt, Oleksiy
Mark, patpitchaya, underworld, hxdbzxy, Thaiview, Nightman1965, terekhov
igor, Olga Danylenko, bikeriderlondon, Pot of Grass Productions, phipatbig, Oleksii
Sagitov, maximmmmum, philia, Vinko93,Petr Jilek, Alexander
Tihonov, Kondor83, Darryl Sleath, Stokkete, dvoevnore, mina, mharzl,
ChrisVanLennepPhoto. Die Liste erhebt keinen Anspruch auf Vollständigkeit.

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1. DATENTREIBER We drive your business forward. How Social Data boosts Conversion Martin Szugat, Conversion Summit 2014

4. Social media marketing sucks?

5. Source: http://www.basicthinking.de/blog/2013/10/16/radio-charivari-und-das-verkorkste-facebook-gewinnspiel-um-10-000- euro/

6. Stop burning money.

7. Start making money.

10.

11.

12.

13.

14.

15.

16. Social media is a traffic driver.

17. Social media is a revenue driver.

18. Data is the new oil?

19. Source: https://www.facebook.com/notes/facebook-data- science/the-formation-of-love/ 10152064609253859

20. Social data is a conversion driver.

21. Acquisition Facebook Ads

22. Acquisition Activation Facebook Ads Facebook App

23. Acquisition Activation Facebook Ads Facebook App Facebook Page

24. Acquisition Activation Facebook Ads Facebook App Facebook Share Facebook Page

25. Acquisition Activation Revenue Facebook Ads Facebook App Facebook Page Facebook Connect(ed Website) Facebook Share

26. Acquisition Activation Revenue Facebook Ads Facebook App Facebook Page Facebook Connect(ed Website) Facebook Share

27. Acquisition Activation Revenue Facebook Ads Facebook App Facebook Page Facebook Connect(ed Website) Facebook Share

28. Acquisition Activation Revenue Facebook Ads Facebook App Facebook Page Facebook Connect(ed Website) Facebook Share

29. Acquisition Activation Revenue Facebook Ads Facebook App Facebook Page Facebook Connect(ed Website) Facebook Share

30. Acquisition Activation Revenue Facebook Ads Facebook App Facebook Page Facebook Connect(ed Website) Facebook Share

31. Acquisition Activation Revenue Facebook Ads Facebook App Facebook Page Facebook Connect(ed Website) Facebook Share

32. Acquisition Activation Revenue Facebook Ads Facebook App Facebook Page Facebook Connect(ed Website) Facebook Share

33. Acquisition Activation Revenue Facebook Ads Facebook App Facebook Page Facebook Connect(ed Website) Facebook Share

34. Facebook Ads Facebook Pages Facebook Apps Facebook Connect Facebook Share Social Data Sources

35. Facebook Ads Facebook Pages Facebook Apps Facebook Connect Facebook Share Social Data Sources

36.

37. Hyper-segmenta-tion

38. Hyper-segmenta-tion Click Anonymous User Profile

39. Facebook Ads Facebook Pages Facebook Apps Facebook Connect Facebook Share Social Data Sources

40. Personal Profile Personal Profile Are the demographics of the user equal to your target group?

41. Action Graph Social Graph Interests Graph Is a fan of your company or of your competitors? Personal Profile Personal Profile Are the demographics of the user equal to your target group?

42. Action Graph Social Graph Interests Graph What is the lead score of her / his friends? Personal Profile Personal Profile Are the demographics of the user equal to your target group? Is a fan of your company or of your competitors?

43. Action Graph Social Graph Interests Graph Has written a positive comment about your product? What is the lead score of her / his friends? Personal Profile Personal Profile Are the demographics of the user equal to your target group? Is a fan of your company or of your competitors?

44. Action Graph Social Graph Interests Graph Is a fan of your company? Has written a positive comment about your product? What is the lead score of her / his friends? Personal Profile Personal Profile Are the demographics of the user equal to your target group? Lead Score

45. Facebook Ads Facebook Pages Facebook Apps Facebook Connect Facebook Share Social Data Sources

46.

47.

48. More information: http://facebook-studio.com/site/agencies/531#/gallery/submission/19039.

49. Facebook Ads Facebook Pages Facebook Apps Facebook Connect Facebook Share Social Data Sources

50. Source: http://www.futurebiz.de/artikel/social-commerce-eventbrite-traffic-umsatz-wachstum/ 50

51. Know your customer.

52. Acquisition Activation Revenue Facebook Ads Facebook App Facebook Page Facebook Connect(ed Website) Facebook Share ARPU Virality Stickiness

53. Acquisition Activation Revenue Facebook Ads Facebook App Facebook Page Facebook Connect(ed Website) Facebook Share CPC CPR CPO

54. Acquisition Activation Revenue Facebook Ads Facebook App Facebook Page Facebook Connect(ed Website) Facebook Share  CAC  CLV

55. Optimize your ad budget.

56. Country Prize Source: http://www.snipclip.com

57. Country Prize

58. Landing Page for Sweepstake A:

59. Landing Page for Sweepstake A: Landing Page for Sweepstake B: Source: http://www.snipclip.com

60. Measure. Analyze. Test. Optimize.

61.

62.

63. Source: http://www.snipclip.com

64.

65.

66. Source: http://www.snipclip.com

67. 2.87 9.12 9.69 6.93 5.55 4.68 4.15 4.09 0 1-5 6-10 11-20 21-30 31-40 41-50 51-60 Sessions per user Number of app friends Source: http://www.snipclip.com

68. The final secret.

69. Source: http://businessweek.com

70. Correlation isn‘t causation.

71. DATENTREIBER We drive your business forward. Martin Szugat Managing Director Phone +49 176 1019 0176 Email martin.szugat@datentreiber.de Web datentreiber.de Twitter twitter.com/datentreiber SlideShare slideshare.com/datentreiber LinkedIn linkedin.com/company/datentreiber XING xing.com/companies/datentreiber/ Facebook facebook.com/datentreiber

72. Quellenangaben für die verwendeten Bilder und Grafiken http://www.shutterstock.de – Diverse Fotografen: donvictorio, ArtmannWitte, bikeriderlondon, Sascha Burkard, E.G.Pors, razlomov, xtock, Jirsak, Ollyy, Karramba Production, Simon Bratt, Oleksiy Mark, patpitchaya, underworld, hxdbzxy, Thaiview, Nightman1965, terekhov igor, Olga Danylenko, bikeriderlondon, Pot of Grass Productions, phipatbig, Oleksii Sagitov, maximmmmum, philia, Vinko93,Petr Jilek, Alexander Tihonov, Kondor83, Darryl Sleath, Stokkete, dvoevnore, mina, mharzl, ChrisVanLennepPhoto. Die Liste erhebt keinen Anspruch auf Vollständigkeit.

Hinweis der Redaktion

Quelle: http://www.salesforce.com/company/news-press/press-releases/2014/10/141013.jsp
Quelle: http://etailment.de/thema/marketing/Personalisierung-K%C3%B6nigsweg-2798