Die SAP Consumer Mobile Solution ist eine maßgeschneiderte Anwendung zur Verbesserung der Interaktion zwischen Verbrauchern und Einzelhändlern durch personalisierte, Echtzeit-Angebote und Marketingmaßnahmen. Das Dokument beschreibt, wie die Lösung Kooperationsmöglichkeiten mit Einzelhändlern und Verbraucherprodukten bietet, um den Umsatz zu steigern und die Kundenbindung zu verbessern. Beispiele wie die Partnerschaft mit L'Oréal und die Casino Group demonstrieren die realen Anwendungen und Vorteile dieser Technologie im Einzelhandel.

1. APOLLO InitiativeDelivering business value through co-innovationSAP Consumer Mobile Solution for CP‘s and RetailersInform and Influence Consumer at the Point of DecisionMay 26, 2011

2. SAP Consumer Mobile Solution Inform and InfluenceMobile Phones poised to transform the retail industry

3. SAP uniquely qualified to deliver compelling Consumer Mobile Solution based on market footprint, rich product portfolio and advanced technical capabilities

4. SAP Consumer Mobile Solution designed to deliver value to all parties, including consumers, retailers and consumer product companies

5. Short time-to-market through co-innovation and full scale market pilots in 2011 with industry leaders including:

6. Partnership with world-class, agile development partners and technology companies to accelerate go-to-market.NRF Supersession – Live Demonstration

7. SAP Consumer Mobile Solution: An enterprise application designed for one-to-one interactionReal-Time, Personalized Service 1 - Understand ConsumerShopping Context: Who, What, Where, When2 -Send product & availability info and personalized special offers to consumers under an optimized formatConsumerRetailers & CP’sA Personal Shopping AssistantA Marketing Platform to Inform, Influence & AnalyzeApollo Marketing Management Platform:An on-demand solution to deliver targeted information in real-timeto the consumer before a purchasing decision is madeAPOLLOCreate real-time, 1-to-1 relationship with consumers at the point of decision

8. Enable up-sell & cross-sell activities

9. Deliver closed loop digital couponing