Hans Karl Schmitz discusses the challenges and opportunities of digital media in social work, highlighting its lagging behind in digitalization despite the internet being a vital social space. He emphasizes the need for systematic engagement with digital tools and knowledge management to enhance social work practice, arguing that neoliberalism's effects have transformed the field into a low-wage sector focused on efficiency rather than holistic support. The presentation calls for the integration of digital competencies in social work education and practice to adapt to the evolving landscape of the knowledge society.