1. agility
accelerates
...
Introduction to Lean Innovation
Regional
Scrum
Gathering
Rio
de
Janeiro
OpenSpace,
6
September,
2014

2. Fredi Schmidli
• Business
Angel
and
Boardmember:
www.startangels.ch
• Entrepreneur
• Community
Builder:
-­‐
meetup.com/Lean-­‐
startup-­‐Zurich/
-­‐
Agile
Breakfasts
Adrian von Orelli
• EE
PhD
ETHZ
• R&D
leader
• Innovator
• 15
years
of
high
tech
product
development
9/15/14
www.pragmaLc-­‐soluLons.ch
2

3. Find this presentation on slideshare
Hier
kommen
Link
&
QR-­‐Code
zur
Präsi
auf
Slideshare
hMp://www.slideshare.net/pragmaLcsoluLons/lean-­‐innovaLon-­‐introducLon-­‐rio
05.09.2014
fredi@pragmaLc-­‐soluLons.ch
3

4. Lean EcoSystem
Lean
EcoSystem
Classic
Lean
Management
Invented
by
Toyota
a[er
WW2
Maximize
efficiency
under
“stable”
condiLons
Not
strongest
in
innovaLon
space
Focus
on
conLnuous
improvement
and
execuLon
excellence
Lean
Startup
Blank
/Ries
/Osterwalder
5
years
old
Maximize
innovaLon
efficiency
under
extreme
uncertainty
Agile
development
(not
waterfall)
customer
development
(not
market
research)
It
took
50+
years
unLl
agile
SW
development
methods
finally
started
to
successfully
combine
innovaLon
with
lean
management
principles
9/15/14
www.pragmaLc-­‐soluLons.ch
4

5. To improve the success rate
failing
build
the
“wrong”
product
Source:
Ash
Maurya
«Running
Lean»
5
• 9/10
• Many
• 66%
of
successful
Startups
significantly
change
original
business
idea
• Success
comes
not
from
beMer
idea,
but
from
method/
framework
which
iterates
your
original
ideas
to
a
working
business
model
–
before
running
out
of
cash
9/15/14
www.pragmaLc-­‐soluLons.ch

6. Traditional versus lean approach
Source:
Ash
Maurya:
Running
Lean
9/15/14
www.pragmaLc-­‐soluLons.ch
6

7. Goal
Finding
a
business
model,
which
is
• profitable
• repeatable
• scalable
or
let
the
Startup
die
and
start
a
new
one
9/15/14
www.pragmaLc-­‐soluLons.ch
7

8. Lean Startup is not only for startups
9/15/14
www.pragmaLc-­‐soluLons.ch
8

9. What is lean thinking?
Value
is
“providing
benefit
to
the
customer”,
anything
else
is
waste.
In
a
startup
it
is
unknown
what
the
customer
might
find
valuable
and
even
who
he/she
is.
Value
is
generated
by
learning
these
unknowns.
9
The Lean Startup Challenge
9/15/14
www.pragmaLc-­‐soluLons.ch

10. Why the Lean startup changes
everything Exercise
Write
down
the
three
most
important
reasons
why
“Lean
InnovaLon”
is
important
for
your
Startup.
3
+
5
Minutes
9/15/14
www.pragmaLc-­‐soluLons.ch
10

11. The roots of lean startup
11
Make
products
customers
want
Incremental
releases
Reduce
waste,
OperaLonal
excellence
Document
your
plan
Adapted
9/15/14
www.pragmaLc-­‐soluLons.ch
from
Janis
Fraser

12. The Book by Eric Ries Sept.2011
9/15/14
www.pragmaLc-­‐soluLons.ch
12

13. Lean Innovation Framework
9/15/14
www.pragmaLc-­‐soluLons.ch
13

14. Lean Canvas (by Ash Maurya / adapted from Osterwalder)
guess
14
guess
guess
guess
guess
guess
guess
guess
9/15/14
www.pragmaLc-­‐soluLons.ch

15. Feedback loop
CreaLvity
happens
here
Design
experiment
Proposal,
Pretotype,
Landing
page,
MVP
…
Analyze
results
Pivot
or
persevere
Results
from
experiment
weeks
not
years
AssumpLon/
Hypothesis
Run
experiment
9/15/14
www.pragmaLc-­‐soluLons.ch
15

16. Customer Development
Scale
Product
Market
fit
Problem
SoluLon
fit
Customer
Discovery
Customer
ValidaLon
Customer
CreaLon
9/15/14
www.pragmaLc-­‐soluLons.ch
16

17. Lean Innovation Framework
9/15/14
www.pragmaLc-­‐soluLons.ch
17

18. Lean Innovation Framework
Scale
Product
Market
fit
Problem
SoluLon
fit
Customer
Discovery
Customer
ValidaLon
Customer
CreaLon
iterate
and
experiment
through
the
BML
feedback
loop
find
out
if
there
is
a
problem
worth
solving
and
if
enough
customers
are
willing
to
pay
18
Document
plan
A
9/15/14
www.pragmaLc-­‐soluLons.ch

19. The end
9/15/14
www.pragmaLc-­‐soluLons.ch
19

20. slideshare.net/pragmaticsolutions/
from-­‐scrum-­‐to-­‐agile-­‐management
fredi@pragmatic-­‐solutions.ch
facebook.com/PragmaticSolutionsGmbh
plus.google.com/b/100642162720912501942
05.09.2014
fredi@pragmaLc-­‐soluLons.ch
20