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DIGITALE BESCHLEUNIGUNG
//UPDATE 2012
Hamburg, 28. März 2012
01     BESCHLEUNIGUNG
02   
DIGITAL WIRD UTILITY
03   
ALLES WIRD SERVICE
04   
NEUE FINANCE SERVICES
Altona, 1855




WIE ALLES BEGANN
DAS PROBLEM, 1855




           Produkt               User


         Massenproduktion   Massengesellschaft
FERDINAND HAASENSTEIN HATTE EINE START-UP
IDEE




         Produkt                          Tages-                                  User
                                         zeitung


              Ferdinand Haasenstein gründete die erste Werbeagentur und begann
             Anzeigen (Annoncen) in der „Altonaer Zeitung“ (Expedition) zu schalten
KLASSISCHES SENDER/MEDIUM/EMPFÄNGER-MODELL




         Produkt                         Medium                               Audience


              Ferdinand Haasenstein gründete die erste Werbeagentur und begann
             Anzeigen (Annoncen) in der „Altonaer Zeitung“ (Expedition) zu schalten
IDEE DER „UNTERBRECHERWERBUNG“




                  Die Haltung des User:

                  lean back
UNTERBRECHERWERBUNG, 1855 BIS 2001
    1855:   Marke    Tages-   User
                    zeitung
UNTERBRECHERWERBUNG, 1855 BIS 2001
    1855:   Marke    Tages-   User
                    zeitung



    1855:   Marke   Litfaß-   User
                     säule
UNTERBRECHERWERBUNG, 1855 BIS 2001
    1855:   Marke    Tages-   User
                    zeitung



    1855:   Marke   Litfaß-   User
                     säule



    1876:   Marke    Zeit-    User
                    schrift
UNTERBRECHERWERBUNG, 1855 BIS 2001
    1855:   Marke    Tages-   User
                    zeitung



    1855:   Marke   Litfaß-   User
                     säule



    1876:   Marke    Zeit-    User
                    schrift



    1920:   Marke    KIno     User
UNTERBRECHERWERBUNG, 1855 BIS 2001
    1855:   Marke    Tages-   User
                    zeitung



    1855:   Marke   Litfaß-   User
                     säule



    1876:   Marke    Zeit-    User
                    schrift



    1920:   Marke    KIno     User




    1926:   Marke   Radio     User
UNTERBRECHERWERBUNG, 1855 BIS 2001
    1855:   Marke    Tages-   User
                    zeitung



    1855:   Marke   Litfaß-   User
                     säule



    1876:   Marke    Zeit-    User
                    schrift



    1920:   Marke    KIno     User




    1926:   Marke   Radio     User




    1951:   Marke   Fern-     User
                    Sehen
UNTERBRECHERWERBUNG, 1855 BIS 2001
    1855:   Marke    Tages-   User
                    zeitung



    1855:   Marke   Litfaß-   User
                     säule



    1876:   Marke    Zeit-    User
                    schrift



    1920:   Marke    KIno     User




    1926:   Marke   Radio     User




    1951:   Marke   Fern-     User
                    Sehen



    1996:   Marke    Web      User
UNTERBRECHERWERBUNG, 1855 BIS 2001
    1855:   Marke    Tages-   User
                    zeitung



    1855:   Marke   Litfaß-   User
                     säule



    1876:   Marke    Zeit-    User
                    schrift



    1920:   Marke    KIno     User




    1926:   Marke   Radio     User




    1951:   Marke   Fern-     User
                    Sehen
                                     Die Haltung des User:


    1996:   Marke    Web      User   lean back
1855:   Marke    Tages-   User
                zeitung



1855:   Marke   Litfaß-   User
                 säule



1876:   Marke    Zeit-    User
                schrift



1920:   Marke    KIno     User




1926:   Marke   Radio     User




1951:   Marke   Fern-     User
                Sehen



1996:   Marke    Web      User
1996:   Marke   Web   User
DAS WEB IST KEIN „LEAN BACK“-MEDIUM




                                 Die Haltung des User:

                               lean forward
DAS NETZ UMARMT MARKE & USER
                            Tages-
                           zeitung



                           Litfaß-
                            säule



                            Zeit-
                           schrift




           2001:   Marke    KIno     User




                           Radio




                           Fern-
                           Sehen




                           Yahoo
DAS NETZ UMARMT MARKE & USER




                             Zeit-
                            Tages-
                            Fern-
                           Litfaß-
           2001:   Marke    Yahoo
                              Web
                             KIno
                            Radio
                           schrift
                           zeitung
                            Sehen
                             säule   User
DIREKTE KOPPLUNG VON MARKEN & USERN




                        Echtzeit
                       Direkte Kopplung
                         Marke/User

               Marke         Web          User
BESCHLEUNIGUNG DURCH RÜCKKOPPLUNGEN




                       Echtzeit
                      Direkte Kopplung
                        Marke/User

              Marke         Web          User
BESCHLEUNIGUNG DURCH RÜCKKOPPLUNGEN




                                    Echtzeit
                                   Direkte Kopplung
                                     Marke/User
      Web 1.0
  Alle Angebote im Markt                 Web
                           Marke                      User
   transparent und ohne
    Transaktionskosten
BESCHLEUNIGUNG DURCH RÜCKKOPPLUNGEN




                                    Echtzeit
                                   Direkte Kopplung
                                     Marke/User
      Web 1.0                                                     Web 2.0
  Alle Angebote im Markt                 Web                 Alle Nutzererfahrungen im
                           Marke                      User
   transparent und ohne                                        Markt transparent und
    Transaktionskosten                                        ohne Transaktionskosten
01     BESCHLEUNIGUNG
02   
DIGITAL WIRD UTILITY
03   
ALLES WIRD SERVICE
04   
NEUE FINANCE SERVICES
DIGITALE DIENSTE SIND ZUM ALLTAGSBEGLEITER
        GEWORDEN


20%




10%




                                                                            2005

0%

      06.00                     09.00                               12.00                      15.00   18.00   21.00   24.00



              Basis: Internetnutzung im Tagesverlauf, Quelle: ARD/ZDF-Onlinestudie 2005-2010
DIGITALE DIENSTE SIND ZUM ALLTAGSBEGLEITER
        GEWORDEN


20%




                                                                                                               2008

10%




                                                                            2005

0%

      06.00                     09.00                               12.00                      15.00   18.00          21.00   24.00



              Basis: Internetnutzung im Tagesverlauf, Quelle: ARD/ZDF-Onlinestudie 2005-2010
DIGITALE DIENSTE SIND ZUM ALLTAGSBEGLEITER
        GEWORDEN


20%




                                                                            2010                               2008

10%




                                                                            2005

0%

      06.00                     09.00                               12.00                      15.00   18.00          21.00   24.00



              Basis: Internetnutzung im Tagesverlauf, Quelle: ARD/ZDF-Onlinestudie 2005-2010
STARKER TREIBER: SMARTPHONES
STARKER TREIBER: SMARTPHONES

12 Mio.




  8 Mio.




   4 Mio.




                                       2011
    0 Mio.                      2010
                    2009
             2008
INTERNETNUTZUNG AUF SMARTPHONES EXPLODIERT

108000 TB




 72000 TB




  36000 TB




                                                 2011
       0 TB                               2010
                                   2009
                            2008
                     2007
              2006
E-COMMERCE ENTWICKLUNG IST 97-11 & FC 12-24

100 Mrd




 75 Mrd




  50 Mrd




   25 Mrd



                                                                                                                   24
                                                                                           16 17 18 19 20 21 22 23
    0 Mrd                                                                10 11 12 13 14 15
                                                             06 07 08 09
                                  99   00   01   02 03 04 05
                  97      98
            * bvh, exciting commerce
DIGITAL WIRD UTILITY
service innovation
CONSUMERIZATION OF IT
CONSUMERIZATION OF IT
CONSUMERIZATION OF IT
BIG DATA
BIG DATA
APP-LIFICATION
APP-LIFICATION
APP-LIFICATION
“BY 2017,
A CMO WILL SPEND MORE ON IT THAN THE CIO.”
01     BESCHLEUNIGUNG
02   
DIGITAL WIRD UTILITY
03   
ALLES WIRD SERVICE
04   
NEUE FINANCE SERVICES
DAS AKTUELL POPULÄRE BUSINESS MODEL CANVAS
service innovation
DIGITALE KANÄLE ZUM USER
DIGITAL CHAMPIONS ARE SERVICE CHAMPIONS
AMAZON: FIRST CLASS DELIVERY
AMAZON: FIRST CLASS DELIVERY
ITUNES: SEAMLESS ACTIVITY FLOWS
ITUNES: SEAMLESS ACTIVITY FLOWS
WHATSAPP:
BETTER TEXTING
WHATSAPP:
BETTER TEXTING
MYTAXI:
A BETTER TAXI EXPERIENCE
MYTAXI:
A BETTER TAXI EXPERIENCE
API 2.0: APPLICATION PARTNER INTERFACES
PRE-DIGITAL




                                Kunde



              Vertriebskanäle (Wholesale, Retail, Direkt)




                       Physikalische Plattform
DIGITAL




               Kunde



          Digitale Plattform




          Legacy Systems
TODAY


                   USER


        DIGITAL SERVICE CHAMPIONS


                   APIs



             Digitale Plattform




              Legacy Systems
TODAY


                   USER


        DIGITAL SERVICE CHAMPIONS


                   APIs



             Digitale Plattform




        „Dumb Pipe“
RÜCKWÄRTSINTEGRATION: LEAPFROGGING


                      USER




                       APIs



           DIGITAL SERVICE CHAMPIONS
                    Digitale Plattform




               „Dumb Pipe“
APPLE: WELTGRÖSSTER PRODUZENT VON
STROMSPARENDEN CHIPS
APPLE: WELTGRÖSSTER PRODUZENT VON
STROMSPARENDEN CHIPS
AMAZON: INNOVATIONS- & MARKTFÜHRER FÜR LOGISTIK
AMAZON: INNOVATIONS- & MARKTFÜHRER FÜR LOGISTIK
GOOGLE: WELTGRÖSSTER BETREIBER VON
RECHENZENTREN
GOOGLE: WELTGRÖSSTER BETREIBER VON
RECHENZENTREN
GOOGLE: WELTGRÖSSTER BETREIBER VON
RECHENZENTREN
GOOGLE: WELTGRÖSSTER BETREIBER VON
RECHENZENTREN
GOOGLE
TRAVEL SEARCH
AUSBLICK
AUSBLICK




    WHATSAPP   MYTAXI TAXIS
     TELCO
01     BESCHLEUNIGUNG
02   
DIGITAL WIRD UTILITY
03   
ALLES WIRD SERVICE
04   
NEUE FINANCE SERVICES
PERSONAL BANKING


mint.com – Quicken for the digital age
Simple – Worry-free alternative to traditional banking
Fidor Bank* – Banking with friends
Movenbank – Spend, save and live smarter
Zopa – A marketplace for money
Wonga – Payday loans alternative
Billguard – People-powered antivirus for bills
Holvi – Smart Banking for Group Activities
ArchiveMe – Invoices and expenses in a minute
Payoff.com* – Money made simple, social and fun
WEALTH MANAGEMENT


Personal Capital – Wealth management, today
Betterment* – A better investment
Blueleaf* – Simple, personal financial tracking
Covestor – Find and follow investing leaders
Nutmeg – Smarter saving and investing
FutureAdvisor – Diversify Invenstments, Discover Savings
SaveUp – Get rewarded for your savings, not spendings
BUSINESS BANKING


CardLytics – Targeted advertising with banking
FeeFighters – Comparison shopping for SMB finance
Kabbage – Green to help you grow
FundingCircle – Online lending marketplace
AxialMarket – Online network for M&A professionals
Bilbus – Locate your liquidity
Braintree – best credit card processor in the world
PAYMENTS


Square – Mobile payments system
Paypal Here – Square Clone
Stripe – Payments for developers
The Currency Cloud* – FX payments automation service
Dwolla – The cash inspired payment network
Ixaris – Open payments solutions
Leetchi – Group payment application
PAYPAL
ZUSAMMENFASSUNG
ZUSAMMENFASSUNG
ZUSAMMENFASSUNG
ZUSAMMENFASSUNG
ZUSAMMENFASSUNG
ZUSAMMENFASSUNG
ZUSAMMENFASSUNG
ZUSAMMENFASSUNG
ZUSAMMENFASSUNG
service innovation
DANKE

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service innovation

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