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Fashion 2.0 Webciety 2010

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Veröffentlicht am

Impulsvortrag "Mode, Lifestlye und Web 2.0" Webciety 2010

Veröffentlicht in: Business, Design, Technologie
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Fashion 2.0 Webciety 2010

  1. 1. Mode, Lifestyle & das Web 2.0
  2. 2. matthias.schrader@sinnerschrader.com google.com/profiles/mattes @mattesmattes
  3. 3. +10% Wachstum E-Commerce-Umsätze 2009 (bvh)
  4. 4. +25% im E-Commerce-Segment „Mode“ 2009 (GFK)
  5. 5. -5,0% Veränderung des preisbereinigten Bruttoinlandsprodukts gegenüber dem Vorjahr in % (Statistisches Bundesamt)
  6. 6. Treiber: die interaktive Konsumentin
  7. 7. Kochrezept Verkaufs-Einmaleins Inszenierung Uniqueness Fans
  8. 8. Kochrezept Verkaufs-Einmaleins Inszenierung Uniqueness Fans
  9. 9. E-Commerce ist teuer: niedriger Online-Anteil generiert Verluste Verlust! Reine Abwicklung Online: 3% Umsatzanteil
  10. 10. Profitabilität nur bei erheblich größerem Online-Umsatzanteil Gewinn! Verkaufen! Wachstumssprung Reine Reine Abwicklung Abwicklung Online: Online: 3% Umsatzanteil 10% Umsatzanteil
  11. 11. Kochrezept Verkaufs-Einmaleins Inszenierung Uniqueness Fans
  12. 12. Kochrezept Verkaufs-Einmaleins Inszenierung Uniqueness Fans
  13. 13. „Ich bin doch nicht blöd!“
  14. 14. „dark market“ funktioniert auch online
  15. 15. Stories zum Weitererzählen
  16. 16. Kochrezept Verkaufs-Einmaleins Inszenierung Uniqueness Fans
  17. 17. Dazu braucht man kein TV mehr
  18. 18. Social Commerce
  19. 19. Kochrezept Verkaufs-Einmaleins Inszenierung Uniqueness Fans
  20. 20. Vielen Dank! matthias.schrader@sinnerschrader.com google.com/profiles/mattes

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