Wie sich ein Gamification-Programm umsetzen lässt, ist Thema der Präsentation von Multichannel Interaction Designer Claus Stachl von foryouandyourcustomers aus Wien. Welches Ziel verfolge ich mit einem Spiel, wie sehen sinnvolle Regeln aus und wie wird ein nachhaltiges Belohnungssystem für die Teilnehmer entworfen etc.

1. Alongside the Path of Gamification: An User Experience
Architect of foryouandyourcustomers on fixing our Systems
with Gameful Design.
Thursday 31 October 13

2. Adding Game
Mechanics
Non-Game Context
Gamification vs. Gameful Design
Thursday 31 October 13

3. Life as Game
Work as Game
System as Game
Gamification vs. Gameful Design
Thursday 31 October 13

4. The goal defines the specific outcome that players will work to achieve. (Jane McGonigal)
Activity
Goal
What is the Goal?
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5. Society
Collective
Individual
Is the Goal meaningful?
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6. The CRM-Imperator.
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7. Space Invaders is just a pile of pixels. It‘s about the story.
Do you have a nice Story to tell?
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8. Do you have a nice Story to tell?
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9. Feedback is about orientation.
How do you provide Feedback?
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10. How do you provide Feedback?
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11. How do you provide Feedback?
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12. How do you provide Feedback?
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13. How do you provide Feedback?
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14. How do you provide Feedback?
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15. How do you provide Feedback?
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16. Fl
ow
Requirements / Difficulty
Abilities / Experience
What really is Flow Theory?
Thursday 31 October 13

17. Mihály Csíkszentmihályi
What really is Flow Theory?
Thursday 31 October 13

18. Fl
ow
Requirements / Difficulty
Abilities / Experience
What really is Flow Theory?
Thursday 31 October 13

19. Requirements / Difficulty
Gameplay Experience
Abilities / Experience
What really is Flow Theory?
Thursday 31 October 13

20. What really is Flow Theory?
Thursday 31 October 13

21. What really is Flow Theory?
Thursday 31 October 13

22. Two sides of the same coin: Motivation and Demotivation.
Indicator of Competence
Controller of Behavior
Gain of Status
Loss of Autonomy
Are you careful about extrinsic motivation?
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23. Visualize a common vision and meaningful goal
Tell a nice story
Design work as a gameplay of blissful learning and productivity
Handle rewards carefully
Do you remember?
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24. GAME OVER
Thursday 31 October 13